Collaborative post – may contain affiliate links
By conventional way of marketing, we’re on about the techniques that people are using that are making them battle against each other. Think about it, with techniques such as Google Adwords, you’ve got businesses competing against each other and putting a lot of money into it, all to sit at the top spot of Google. So why would you want to waste your money on techniques like that, when you can think about the ones that nobody is really using in comparison to the amount of businesses that are out there, and how you can be the one that’s getting all of the attention. But when you’re trying out different marketing techniques, it can seem like you’re taking a bit of a risk, and you’re not sure how it’s actually going to work out in the end. So, we’re going to explain some of the not so conventional marketing techniques that we think you should be trying, what they’ll do for your business, and how effective they are.
If there’s one way you’re going to be able to catch people’s attention, it’s when they’re focusing on something intently. The most common place you’ll find this happening is on the roads, with many people driving around. This is an idea that we know isn’t being used as much as it should be. It’s so easy to print your logo and some information on your car, or van, and drive around so that people notice your brand. You could even pay other people to have it put on their car. Accurate Signs is just one of the businesses that can help you to do this, you just need to think about making it as eye catching as you possibly can. Think about being bright and bold, and try putting images on there that you know will catch people’s attention. Always make sure that they way to contact you, or your website, is really visible to you. There has to be all of the appropriate information on there, as well as the eye catching things!
Events marketing is definitely one that small businesses in particular do not seem to focus on. It can be an expensive game, but it’s a great way to get your brand out in the public at the same time as making direct sales. Not enough businesses have face to face interactions with their customers, and we think it’s an art that’s being missed out on. There will no doubt be events in your local area or a nearby city that you could go and explore! We promise that this one will pay off.
Billboard marketing is another firm one that you should be trying. It’s simple to organize, all you have to do is pay for the location that you want. Preferably you want it to be one where plenty of people are passing by. The LED motion picture ones are the best. The bright lights catch attention, but they are a little more expensive.