Some may believe that email will be extinct in the coming years, but there are many reasons as to why that’s not true

Email messaging has been around since the 1990s, and although there have been plenty of technological updates, email messages have not gone anywhere. Whether you use email for personal or business purposes, you will understand the simplicity and ease of contacting people with the click of a button. Some people may believe that email and mass email marketing strategies have had their time and are soon out the door, but this is entirely false. Instead, email marketing is a booming market that should be part of any company’s sales funnel. Here are four reasons why email marketing is still thriving and won’t be going anywhere anytime soon.

4 Reasons Why Mass Email Marketing Strategies are Here to Stay

1. Gives You Controls Over Your Audience

Mass email marketing strategies are your brand’s way to connect directly with the people you know will listen to you, giving you control over your audience. The people on your email lists consciously decide to subscribe to your email lists because they are curious about what you have to offer. You also don’t have to rely on a third party to post your message and control your analytics, like social media platforms. With a mass email service, you can receive detailed analytics about what subscribers enjoy and what messages lead them to unsubscribe. 

To build up the engagement and sales of your email campaigns, you must send out emails that people want to open. It sounds like a simple and obvious statement, but that’s the only way to have a profitable return on investment. For example, you should follow up and engage with those who have recently subscribed to your list. They should be welcomed into your community and guided along the way to becoming a repeat customer.

2. Offers a Multi-Touch Approach

Not everyone will be encouraged to purchase a product in the same way, which means that you have to connect with people in as many places as possible. Marketing through email allows you to connect that marketing strategy through social media seamlessly. Social media is a fantastic advertising tool on its own. Still, email marketing can allow you to engage with your social media followers, promote your email marketing on your social media pages, and encourage people to subscribe for exclusive offers and content. First, you must define your target market and find out where they are located. If you target an older audience, you might want to try Facebook instead of Twitter or Instagram.

3. Drives Conversions

One of the most important goals of any marketing strategy is to drive sales and increase revenue. Email marketing is a highly effective and low-cost way to reach those who will purchase on your website. The average click-through rate from a tweet on Twitter is around 0.5%, but on email, the average click-through rate is 3% — this means email is six times more effective than Twitter. Email marketing is a precious tool to connect with your audience and build a meaningful relationship with them.

While using a mass email service, you will see an abundance of metrics relating to your email. These analytics are beneficial when it comes to noting what worked and didn’t work for your strategy. From click-through rates to unsubscribe amounts, you’ll be able to understand the ins and outs of your audience. This also allows you to improve your email marketing strategies in the future.

4. Builds a Community and Encourages Action

Many people only purchase products and services that they trust and rely on, but how can you get to that point? Building a solid foundation is crucial to creating many repeat customers and advocates for your business. You can connect with your audience by letting them in on the behind-the-scenes of your company. You can send out quarterly newsletters that give insight into any updates with the brand or any changes that will be happening. Adding in a note from the founder or CEO is also a nice touch to show that the people at the top still cherish their customers. 

Another valuable way to encourage action is to personalize the messages that you are sending out. In a mass email service, you can create various segments in your extensive email list. Separate your email list into multiple sections of your sales funnel so that subscribers can receive emails based on where they are in the funnel. For example, welcome every new person that subscribes to your list and offer an exclusive coupon.

Mass email marketing strategies are one of the most effective ways to gain more sales for your business. Not only can you earn an incredible return on your investment, but it is also a way for you to build a community with your audience. In addition, an email marketing campaign allows you to send personalized emails, special discounts, business updates, and much more.