Ensure Your Business Name Stands For Quality

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It’s unlikely that the businesses you are most fond of are happy to provide you with less quality at a price point comparable to other businesses within that category. We all know that a business’s primary function is to break even and then grow profit, but that must happen in a manner that is not predatory and impossible for your customers to appreciate.

The best way to curate goodwill, ensure repeat purchases, stand proud in your firm, attract skilled job candidates, network with confidence and enjoy what you do is simply to ensure your business name stands for quality. Of course, this is not as ‘simple’ as it may first seem. There are many complex considerations that go into a business product for it to become a quality item worthy of regard, and in order to achieve that, you have to approximate certain standards and best practices to your aid, going over and above the baseline legislation you need to meet.

But how should those complexities be regarded? In the following advice, we’d love to help you explore that:

Product Quality

The quality that goes into the products you make is essential, and it’s often found in the smaller details of its design and construction. For instance, the optical bonding you use for a fantastic and shielded dashboard display may help your small design gain so much more value over the competition thanks to how tightly it is sealed, how easily it is cleaned, and how aesthetically comforting it looks. Product quality should also be defined within the best of the best safety standards in order to boast a worthwhile and comprehensively marketable product.

Excellent Support

Excellent support offered alongside your product experience can be fantastic. Reliable web chatting services, the ability to call your staff, or (in an increasingly relevant sense) social media directing messaging can be very convenient. Additionally, emails that ask how the customer is getting on after their purchase can be a great idea. 

Support can also come in the form of an excellent FAQ on your website, a place for users to discuss their experience and help one another out, as well as a cared-for willingness to replace or refund customers that may not have had a good experience, on top of doing your best to settle that particular complaint.

The Customer Experience

The customer experience matters, and it must be taken into account as a full spectrum of consideration. For instance, the opening seconds of a new packaged item matter, and will be one of the first impressions of the careful UX design laid forth by your product architects. If you can enhance the customer experience from the moment they enter your store or the ease of which they can browse your website, this is even further improved. Don’t be afraid to keep refining and tweaking your output until your business becomes more than a service – it becomes a lifestyle.

With this advice, you’re sure to make your business name stand for quality, in the healthiest sense.

8 Tips For Marketing Your Plumbing Company

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Regardless of your industry, you’ll know that marketing is everything these days. It’s also rather evident that marketing has changed somewhat in the last few years. Traditional forms of marketing have fast become outdated and replaced by online marketing strategies. Whether you’re a brick and mortar company or not, it pays to keep up to date with the latest online strategies. For those of you who aren’t so sure where to start, consider a few of these to get you going. 

1. Improve your website with UX design 

You’ll likely already have a website, and if you don’t- you best build one fast! It’s not essential to rely upon the experts because there are lots of free tools out there (Wix or WordPress, for instance). Such tools allow you to build your own website pretty simply. These sites are pretty easy to use, and there are also plenty of related website building tutorials if you get stuck.

UX refers to ‘User Experience’, and this means the design behind the product (or website), which ensures that it offers the best experience to users. The experience of the website should be relevant, meaningful and easy to use. If your website is too difficult to navigate and users can’t, for example, find your contact details with ease-they’ll quickly give up! It’s also worth noting that more searches are performed via a mobile phone than any other device so you can improve your marketing easily by ensuring that your website is mobile optimized. 

2. Create original blog content 

Blogs are a great marketing tool that can allow you to connect with your audience and showcase your branding. Ensuring that your blogs are SEO rich will drive traffic to your website over time as long as you keep plugging those keywords and posting regularly. If you’re looking to save some money, you can teach yourself how to perform keyword research along with other SEO tactics. You can also write your own content. If you’re not so sure, there are plenty of experts out there who’d be more than happy to help you out! 

When it comes to blog content, the web is full of similar articles. If you want to stand out, work on your niche and offer knowledge in a different way from the rest. Perhaps you know all there is to know about the best One Piece Stainless Steel Ball Valve? Or maybe you’ve got the low down on the greenest heating systems to save money? Regardless of what you choose to blog about, prioritize original content.

3. Social media 

Make the most of social media platforms to market yourself and widen your reach. If you’re a smaller business, you might want to choose one platform to conquer first, this really depends on your preferences. On social media, you can promote yourself; share your blog content; and target your audience via demographics such as age and interests. Customers increasingly like to interact with even small companies on socials. If you follow suit, you’ll be keeping on trend with the modern consumer.

4. Video marketing

Making a few marketing videos is an excellent way to let the customers get to know you and stand out. Video content is favored over any other type, and it also gets more shares online. You could use your marketing videos to provide a demonstration, introduce your team or your services. Video allows us the chance to be creative, showcase a personality and engage with our audience.

5. Email Marketing

When you’re designing your website, ensure that you offer your visitors ample chances to part with their contact information. You could do this via the use of a pop-up form, for example. You could offer a downloadable PDF article in exchange for their contact details, for instance. Once you’ve got the info of the visitors to your site, you can reach out to them via an email promotion offering a discount.

6. PPC Marketing

PPC is a form of marketing whereby advertisers pay each time a user clicks on an ad which belongs to them. There are paid search ads, for example, which appear when users perform a search online. If you want your ads to appear next to the search engine results, you have to bid via an Ad Auction. Pay-per-click advertising can be an excellent way to get fast visits to your website. Using SEO tactics is still largely effective, but it can take a little longer.

7.Get customer feedback  

When you’re looking to grow as a business, gaining customer feedback can be an excellent idea. For instance, ask your existing customers what they think of your website, your blog, your service etc. Once you’ve got some feedback, you can use their ideas to improve ongoing. Often, there key reasons which mean that a consumer chooses one company over another. To enhance every aspect of your business, it’s a great idea to find out exactly what these opinions are! Don’t forget to ask your customers what they think about your customer service too.

8. Improve your target market research

When was the last time you looked at your target market research? If it’s been a while, it could be a great idea to attempt to make some improvements. The more specific you can be with your customer profiles, the easier it is to target them. All forms of PPC advertising, for example, allow you to target using certain characteristics. With this in mind, it’s vital to have as much info as possible on your target audience.

When it comes to marketing, approaches and trends are changing all the time. The best thing that you can do is to keep learning to enhance your efforts and results. There may be some gaps in your knowledge, but that’s okay. Investing in an online marketing specialist could well be the boost that your small business needs. Before you do so, have a go yourself and see what kind of marketing magic you can work!

Why UX Is Crucial For Your Business

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UX, or user experience, refers to an individual’s responses and perceptions that result from the use of a service, system, or product. It is about how the user feels as a consequence of the interactions that are presented to them, be this through an app or a company website. No matter what kind of company you have, we exist in a climate whereby the digital is everything. The way that you present your business digitally will have a dramatic effect on how you are viewed in the eyes of your target market, and thus, how you perform and succeed. With this in mind, it’s easy to see why UX should be such a crucial part of your strategy.

UX increases profitability

Your user experience and how profitable you are, or become, as a company is closely intertwined. A user-face that’s friendly and accessible is far more likely to turn web users of your site into customers. There’s much competition out there between companies with the same products, content, and similar branding. Due to this, excellent UX can really help you to stand apart from your competitors. There is a high correlation between the experience of your users and your conversion rates.

If your UX design is simple to use, then you have successfully implemented design patterns that are learned immediately with no instructions. If your users can easily navigate your website or app, then you are far increasingly the likelihood that they will arrive at your desired destination, for instance, they will make an account, subscription or a purchase. When we are thinking about the journey of the customer, we do this in terms of how many steps it takes them to achieve their purchase or service goal.

If there are too many complicated steps, the customer becomes less motivated by this lengthy the process; this is where UX design comes in to make the experience as seamless as possible. You won’t want to miss out on any customer opportunities due to such issues that can easily be fixed with UX solutions; these can reduce the number of steps needed to get the gold!

Connecting the content

Excellent UX design can be a great way to encourage customers to get really engaged with your content. Whether it’s a blog, a video, or product purchase system, if your user experience is created just right, you will be allowing your target users to connect more personably with your brand image. UX design incorporates your target market research to cater to the personas of your users; once you know who they are and what they like, you can create content that helps keep them hooked on your brand. However, there’s no use in great content if your website or app is to difficult to navigate; if this is the case, no one is likely to experience it. If you’ve spent the time catering your content to your target audience, you’ll want to create every opportunity that you can to allow them to connect to it.

Brand Loyalty

This brings us to brand loyalty; your customers are more likely to be loyal to your brand if they are enjoying a high-quality user experience. Even if you have a fantastic product or service, if your UX isn’t top notch, you’d be surprised how quickly customers will move on to other brands. Having a UX perfect digital presence can far enhance your reputation and get people talking. These trends are being focused on by the top players across multiple industries, so if your competitors aren’t as UX savvy as you are then this is going to work in your favor and give you an edge. With so much competition out there it’s not something you’ll want to pass up on.

Assessing UX

It’s essential to assess your user experience to make sure you are keeping on top of your goals; using a UX research platform is the best way that you can do this. UX insights are necessary to give you the full picture on how your user experience is working, isn’t working and how it can be improved. This is done by, for example, usability testing which allows you to get feedback from actual users as they make their way through your website or app. When you’ve worked on something for a long time, you don’t fully see it anymore, it is no longer new, and you lose the ability to be objective. Authentic testing, as opposed to testing completed via you and your team, is entirely worthwhile to ensure that you aren’t missing any ways that your UX could be improved.

You can also gain information that allows you to track your success against your competitors over time or get surveys that track user behavior and satisfaction. There are many other ways that research and analysis can help you make the best of your user experience. Overall, being meticulous and forward thinking is the best way to go so that you don’t pass up on any opportunities.

It’s all about the social

Of course, in the digital business world, we have all come to know the huge importance of sharing via socials. With great UX design, you can ensure that your platforms are all geared up for the right social sharing opportunities. You can cater your designs so that your customers can easily share your content or share the fact that they have purchased from you. You can connect more easily to your target audience in this way because you are ensuring that your brand is personable and socially present. With the opportunity to connect to so many people, in this way, perhaps you’ll grow your target audience further than you dreamed possible.

If you take the time to make a UX plan, or to tweak your existing one for something improved, you will be well on the way to mastering it. Ensure that you are always looking back to your target audience and brand voice when you are seeking to improve your UX solutions, it’s these that should point you in the right direction.

Understanding the Difference between UI and UX

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UI and UX are both important terms when it comes to web development. However, a lot of people tend to assume that they both mean the same thing. This is not the case, and it is important to understand the differences between the two. Therefore, continue reading to discover more about the difference between a UI developer and a UX developer.

They’re not the same but they work together
UI Design stands for User Interface Design, whereas UX Design stands for User Experience Design. These two concepts are not worlds apart. In fact, they work very closely together and are crucial to the business product. However, it is vital to recognize that the roles of both design concepts are rather distinct, as they concern differing parts of the design discipline and process. UI design is closer to graphic design, albeit a bit more complicated, and UX design is a more technical and analytical field.

UX design
So, let’s begin by taking a look at the latter – UX design. When it comes to this, the designer is primarily concerned with the feel of the product. An expert in UX design will explore the numerous approaches to solving a certain problem that the user has. In broad terms, the designer needs to make sure that there is a logical flow from one step to the next step when it comes to the product, a website, for example. There are several ways a UX designer can do this, with one way being an in-person user test being conducted in order to observe the behavior of someone. For example, they could determine a user is taking a long time to navigate the checkout. This could mean many things, from needing to find the best VPS to speed up the site to needing to simplify the checkout process. The developer is able to generate the best experience for the user, as they have identified both non-verbal and verbal stumbling blocks.

What tools do UX designers use to carry out their task? This includes the likes of InVision, Fireworks, Illustrator, Sketch, and Photoshop. Deliverables include sitemap, storyboards, and wireframes of screens. The sort of thing you can expect a UX designer to say is “it would be a good idea to say ‘thank you’ to the user after they have signed up.”

UI designers
Now, let’s move onto UI designers. Rather than being concerned with the product’s overall feel, a UI designer is more bothered about the way the product is laid out. They link with the UX designer because it is their role to ensure they communicate the path the UX designer has determined is right for the customer. Therefore, they bring the UX designer’s findings to life by designing each page or screen effectively. To give you an example, a UI designer will determine whether to include a slider on a website or dashboard. They also make sure there is a consistent design language and cohesive style.

Finally, the tools that a UI designer uses include Fireworks, Illustrator, Sketch, and Photoshop. Something you may likely hear a UI expert state includes: “It would be better to move the sign up and login links to the top right hand corner.”

So, hopefully you now have a better understanding of the difference between the two design concepts and what is entailed.

UX And SEO: Why They Need To Be Considered As One

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For many years, a lot of business owners and marketing pros for that matter have viewed search engine optimisation and user experience as two separate entities. However, these days are long gone. If you want to rank highly on the search engine result pages, you need to master the art of UX. Both go hand-in-hand. With that being said, read on to find out more.

Why UX matters in terms of SEO

So, why is UX all of a sudden an important factor when it comes to your search engine ranking? Surely it is all about links and keywords? While both are important, UX also plays a critical role. This is because search engines have changed their algorithms over the years so that the most relevant and user-friendly websites rank at the top. They now consider elements such as bounce rate and page load speed when ranking your website. If your website does not offer a good user experience, you are going to struggle to rank highly.

Elements of UX that will impact your SEO

With that in mind, it is a good idea to work on the UX you provide online customers in order to improve your visibility. There are a number of ways you can do this, and here are some examples:

–    Include image tags – Google cannot look at images in the same way that we do. Moreover, some people may not be able to view images on certain devices or if they have a poor connection. This is why adding image tags is a good idea to make sure the UX is the same no matter whether the image uploads or not.

–      Improve the speed of your website – A poor page load speed is one of the main reasons why people leave websites and look elsewhere. Look for ways to increase the speed of your business website, such as deleting large media files, and you will boost the UX and your ranking as a result.

–     Make sure all blog posts and content is over 600 words – Why is this important? Well, it ensures that the content you produce provides value. It sends a signal that the content answers the user’s questions and that it adds value.

–      Ensure your web design is responsive – There is no excuse for having a website that is not optimised for mobile use in 2018. You need to make sure your site can be used and viewed optimally irrespective of the device being used. You can make the most of digital transformation services to assist with this, as companies providing these services can make sure your website’s design is responsive while also improving other UX elements.

So there you have it: hopefully, you now have a better understanding regarding the relationship between SEO and UX. You need to master both and consider them as a joint venture if you are going to be able to reach the heights you want to on the search engine result pages.