UX And SEO: Why They Need To Be Considered As One

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For many years, a lot of business owners and marketing pros for that matter have viewed search engine optimisation and user experience as two separate entities. However, these days are long gone. If you want to rank highly on the search engine result pages, you need to master the art of UX. Both go hand-in-hand. With that being said, read on to find out more.

Why UX matters in terms of SEO

So, why is UX all of a sudden an important factor when it comes to your search engine ranking? Surely it is all about links and keywords? While both are important, UX also plays a critical role. This is because search engines have changed their algorithms over the years so that the most relevant and user-friendly websites rank at the top. They now consider elements such as bounce rate and page load speed when ranking your website. If your website does not offer a good user experience, you are going to struggle to rank highly.

Elements of UX that will impact your SEO

With that in mind, it is a good idea to work on the UX you provide online customers in order to improve your visibility. There are a number of ways you can do this, and here are some examples:

–    Include image tags – Google cannot look at images in the same way that we do. Moreover, some people may not be able to view images on certain devices or if they have a poor connection. This is why adding image tags is a good idea to make sure the UX is the same no matter whether the image uploads or not.

–      Improve the speed of your website – A poor page load speed is one of the main reasons why people leave websites and look elsewhere. Look for ways to increase the speed of your business website, such as deleting large media files, and you will boost the UX and your ranking as a result.

–     Make sure all blog posts and content is over 600 words – Why is this important? Well, it ensures that the content you produce provides value. It sends a signal that the content answers the user’s questions and that it adds value.

–      Ensure your web design is responsive – There is no excuse for having a website that is not optimised for mobile use in 2018. You need to make sure your site can be used and viewed optimally irrespective of the device being used. You can make the most of digital transformation services to assist with this, as companies providing these services can make sure your website’s design is responsive while also improving other UX elements.

So there you have it: hopefully, you now have a better understanding regarding the relationship between SEO and UX. You need to master both and consider them as a joint venture if you are going to be able to reach the heights you want to on the search engine result pages.

Why Are Your Marketing Efforts Failing?

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So you’ve been working hard on your latest marketing campaign, but despite all your best efforts, you can’t quite see the results you expected. Assuming that you are tracking the most relevant metrics to measure the success of your marketing activities – don’t smirk, a lot of professionals continue to monitor the wrong metrics for their data – then what could be the reason for an unsuccessful marketing strategy?

You deliver no valuable content

In the digital sphere, content is king: Not only does it attract your customers, but it also influences your ranking ability on search engines. Consequently, that’s why a lot of websites have developed a section that they can regularly update: The blog. Unfortunately, a blog can rapidly adopt a personal diary approach and lose its focus. You need to keep in mind your blog’s objective and to ensure that the content you provide meets its purpose. This means that from an SEO perspective, you naturally want to include the most relevant keywords for your area of expertise as well as ensure that your readers receive information worth of their attention.

You’re not data-driven

Who are you marketing too and how does your audience behave? The answers to these questions lie in data monitoring and analysis. That’s exactly why digital marketers use tools such as Google Analytics to track web visitors. However, when most marketers focus on monitoring the duration of an online engagement and the relevant keywords for it, the smart growth hacking marketer works with commercial data instead. According to King Kong digital marketing reviews, monitoring the monetary value of each interaction enables you to define the most-suitable sale funnel. In short, use data to maximize touch points.

You don’t differentiate yourself

Why should customers choose you? It’s the question that differentiation tries to answer. People choose to connect with you because of one of these factors:

  • Your products are unique.
  • You enjoy a positive reputation.
  • You’ve got an attractive brand image.
  • Your advertising campaigns have made your omnipresent.

You’ve got bad publicity

There’s no point trying to differentiate your company if you suffer from bad publicity. When United Airlines broke his guitar and refused to pay for the damage, musician David Caroll wrote a song about the incident, costing the airlines about $180 million in stock fall. The bottom line: A bad rep can cost you dearly. Not addressing issues, whether they are brought up publicly or by anonymous reviewers can be damaging for your business.

You’re too late to the party

If you’re just approaching market sectors that have been key to the business growth of other companies, it’s likely that you might be a little late to the party. This is the case for The Giver, a young adult film that was planned to be produced in the 1990s but only made it out in 2014. Nowadays, the Weinstein Company would be struggling with a reputation issue, but at the time it was just a matter of timing. The YA market was already targeted by many other productions, from Harry Potter to the Hunger Games. In short, keep your eyes open for new trends.