Collaborative post – may contain affiliate links
So you’ve been working hard on your latest marketing campaign, but despite all your best efforts, you can’t quite see the results you expected. Assuming that you are tracking the most relevant metrics to measure the success of your marketing activities – don’t smirk, a lot of professionals continue to monitor the wrong metrics for their data – then what could be the reason for an unsuccessful marketing strategy?
You deliver no valuable content
In the digital sphere, content is king: Not only does it attract your customers, but it also influences your ranking ability on search engines. Consequently, that’s why a lot of websites have developed a section that they can regularly update: The blog. Unfortunately, a blog can rapidly adopt a personal diary approach and lose its focus. You need to keep in mind your blog’s objective and to ensure that the content you provide meets its purpose. This means that from an SEO perspective, you naturally want to include the most relevant keywords for your area of expertise as well as ensure that your readers receive information worth of their attention.
You’re not data-driven
Who are you marketing too and how does your audience behave? The answers to these questions lie in data monitoring and analysis. That’s exactly why digital marketers use tools such as Google Analytics to track web visitors. However, when most marketers focus on monitoring the duration of an online engagement and the relevant keywords for it, the smart growth hacking marketer works with commercial data instead. According to King Kong digital marketing reviews, monitoring the monetary value of each interaction enables you to define the most-suitable sale funnel. In short, use data to maximize touch points.
You don’t differentiate yourself
Why should customers choose you? It’s the question that differentiation tries to answer. People choose to connect with you because of one of these factors:
- Your products are unique.
- You enjoy a positive reputation.
- You’ve got an attractive brand image.
- Your advertising campaigns have made your omnipresent.
You’ve got bad publicity
There’s no point trying to differentiate your company if you suffer from bad publicity. When United Airlines broke his guitar and refused to pay for the damage, musician David Caroll wrote a song about the incident, costing the airlines about $180 million in stock fall. The bottom line: A bad rep can cost you dearly. Not addressing issues, whether they are brought up publicly or by anonymous reviewers can be damaging for your business.
You’re too late to the party
If you’re just approaching market sectors that have been key to the business growth of other companies, it’s likely that you might be a little late to the party. This is the case for The Giver, a young adult film that was planned to be produced in the 1990s but only made it out in 2014. Nowadays, the Weinstein Company would be struggling with a reputation issue, but at the time it was just a matter of timing. The YA market was already targeted by many other productions, from Harry Potter to the Hunger Games. In short, keep your eyes open for new trends.