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UX, or user experience, refers to an individual’s responses and perceptions that result from the use of a service, system, or product. It is about how the user feels as a consequence of the interactions that are presented to them, be this through an app or a company website. No matter what kind of company you have, we exist in a climate whereby the digital is everything. The way that you present your business digitally will have a dramatic effect on how you are viewed in the eyes of your target market, and thus, how you perform and succeed. With this in mind, it’s easy to see why UX should be such a crucial part of your strategy.
UX increases profitability
Your user experience and how profitable you are, or become, as a company is closely intertwined. A user-face that’s friendly and accessible is far more likely to turn web users of your site into customers. There’s much competition out there between companies with the same products, content, and similar branding. Due to this, excellent UX can really help you to stand apart from your competitors. There is a high correlation between the experience of your users and your conversion rates.
If your UX design is simple to use, then you have successfully implemented design patterns that are learned immediately with no instructions. If your users can easily navigate your website or app, then you are far increasingly the likelihood that they will arrive at your desired destination, for instance, they will make an account, subscription or a purchase. When we are thinking about the journey of the customer, we do this in terms of how many steps it takes them to achieve their purchase or service goal.
If there are too many complicated steps, the customer becomes less motivated by this lengthy the process; this is where UX design comes in to make the experience as seamless as possible. You won’t want to miss out on any customer opportunities due to such issues that can easily be fixed with UX solutions; these can reduce the number of steps needed to get the gold!
Connecting the content
Excellent UX design can be a great way to encourage customers to get really engaged with your content. Whether it’s a blog, a video, or product purchase system, if your user experience is created just right, you will be allowing your target users to connect more personably with your brand image. UX design incorporates your target market research to cater to the personas of your users; once you know who they are and what they like, you can create content that helps keep them hooked on your brand. However, there’s no use in great content if your website or app is to difficult to navigate; if this is the case, no one is likely to experience it. If you’ve spent the time catering your content to your target audience, you’ll want to create every opportunity that you can to allow them to connect to it.
This brings us to brand loyalty; your customers are more likely to be loyal to your brand if they are enjoying a high-quality user experience. Even if you have a fantastic product or service, if your UX isn’t top notch, you’d be surprised how quickly customers will move on to other brands. Having a UX perfect digital presence can far enhance your reputation and get people talking. These trends are being focused on by the top players across multiple industries, so if your competitors aren’t as UX savvy as you are then this is going to work in your favor and give you an edge. With so much competition out there it’s not something you’ll want to pass up on.
It’s essential to assess your user experience to make sure you are keeping on top of your goals; using a UX research platform is the best way that you can do this. UX insights are necessary to give you the full picture on how your user experience is working, isn’t working and how it can be improved. This is done by, for example, usability testing which allows you to get feedback from actual users as they make their way through your website or app. When you’ve worked on something for a long time, you don’t fully see it anymore, it is no longer new, and you lose the ability to be objective. Authentic testing, as opposed to testing completed via you and your team, is entirely worthwhile to ensure that you aren’t missing any ways that your UX could be improved.
You can also gain information that allows you to track your success against your competitors over time or get surveys that track user behavior and satisfaction. There are many other ways that research and analysis can help you make the best of your user experience. Overall, being meticulous and forward thinking is the best way to go so that you don’t pass up on any opportunities.
It’s all about the social
Of course, in the digital business world, we have all come to know the huge importance of sharing via socials. With great UX design, you can ensure that your platforms are all geared up for the right social sharing opportunities. You can cater your designs so that your customers can easily share your content or share the fact that they have purchased from you. You can connect more easily to your target audience in this way because you are ensuring that your brand is personable and socially present. With the opportunity to connect to so many people, in this way, perhaps you’ll grow your target audience further than you dreamed possible.
If you take the time to make a UX plan, or to tweak your existing one for something improved, you will be well on the way to mastering it. Ensure that you are always looking back to your target audience and brand voice when you are seeking to improve your UX solutions, it’s these that should point you in the right direction.