Mobile Marketing: A Good Call For Your Business?

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Mobile marketing is fast becoming an important form of marketing for all businesses. Almost all of us have a smartphone and many of us spend hours a day on these devices. It therefore makes sense to find ways of targeting these devices. Below are just a few different ways in which you can market your business via people’s smartphones.

Build a customer app

Creating an app for customers to use can be an effective form of marketing. This could be a loyalty card app which they can scan to get points – this could encourage return customers. Alternatively, it could be a digital catalogue or menu that they can order via. With your app on their phone, your customers will constantly be reminded of your company whenever they use their device.

Building an app can be expensive – the more elaborate it is, the more you will pay. Once you’ve built your app, make sure to focus your energy into promoting your app to all customers so that people are downloading it.

Try SMS marketing

More companies are using SMS for business. This involves communicating with customers via text. Much like an email mailing list, you can get people to sign up to your SMS mailing list and promote regular deals. Studies show that such messages are more likely to be read than emails.

You should use a bulk text message service to send these texts. Make sure not to send texts too frequently and always ask for consent before adding people to your mailing list (an opt-out feature should also be included in all texts).

Use location-based advertising

Social media platforms like Facebook allow you to use location-based advertising. This allows you to send targeted digital adverts to people’s devices in a certain area. Many people use social media on their phones and you may be able to connect with people locally this way.

Not all phone users will see your ads – only those that have opted in using their phone settings. You can find out more about location-based advertising online.

Make your website mobile friendly

It’s also important that your website is mobile-friendly. While most websites are mobile compatible, the text may be too small or the formatting may not look right when viewed on a mobile screen. Make sure that your website is mobile-friendly by creating a mobile version – this could include larger call-to-action buttons that can be easily pressed with a finger and larger fonts.

A website development company will be able to create a mobile-friendly version of your site.

Use QR codes

QR codes are images that can be scanned using a smartphone camera in order to automatically bring up your website. They prevent consumers from having to manually type out your web address and are often printed onto flyers, business cards and other forms of print media.

There are lots of free QR code generators online. Consider using these whenever you are using print advertising.

Things To Test When Building a Website

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Website design is much more than arranging the visual elements on a page so that they look pretty, or are structured in a coherent way that leads to people being able to find what they are looking for.

There’s lots of aspects that are behind the scenes that must be tested when building a website, before making it live.  To some people, this might sound boring and perhaps even unnecessary, but if you want your website to perform well then it’s good to look into the concept of automated web testing in order to ensure your website performs at the required standard.

For non-techy people, this might seem a little overwhelming, however, so let’s break down some of the things you need to test when building a website.


The speed at which your website loads is of critical importance to success, as if it loads any slower than three seconds, it’s likely that many users will click off the page before they’ve even had chance to look at the content on your site.  It’s sad but true, and whilst we like to think our content is so valuable that people will stick around and wait for it to be unveiled – the truth is, people are impatient, particularly online, and they’ll simply click off and probably not come back.

Load speed really does matter, and there are tools such as Pingdom that can help you test your load speed and diagnose what’s causing the site to perform slower than you would like it to.


It’s important you test your site on all browsers, rather than just the one that you tend to use – people use a variety of browsers including Google Chrome, Safari, Internet Explorer and Firefox.  There are many others, but as these are the main ones, it’s especially important to ensure your website loads as it should on these four.


A lot of people are going to access your website on their mobile device, so it’s important you make sure your website looks good on different screen sizes.  In an ideal world, you want to check what it looks like on a huge screen such as an Apple TV, along with a variety of laptops, desktops (bearing in mind some are square and some are widescreen), tablets and phones.  

The point being that not everyone is going to see exactly what you see on your screen, when designing your website, so you need to ensure it looks good on all devices and screen sizes.  The paradigm today is that we should be designing for “mobile first” meaning, design for mobile users first and desktop users second, in part due to the massive risk in mobile marketing and usage of such devices.


The importance of user testing cannot be overstated.  You want to see how people interact with your website, in terms of the clicks they make and the paths they take to reach a particular end goal.  In doing this, you can assess whether your intuitive design is indeed intuitive or whether it confuses people which leads to them clicking off your site.

Why Investing In Mobile Marketing Is A Good Call

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This decade has seen the growth of a new type of marketing – one that involves targeting users through their smartphones. This type of marketing has many advantages over regular digital marketing and it is thought to eventually dominate all other forms of marketing. After all, many of us spend hours on our smartphones – it’s got to the point where people are more likely to check their phones whilst stuck in traffic than they are likely to notice a billboard. Here are just several good reasons to invest in mobile marketing.

More people are now using the internet on mobiles than on PCs

Google have declared that 60% of searches are now made on a mobile device as opposed to a laptop or desktop computer. Whilst some of the rules for using the web are the same as they are on a computer, others are not.

For example, a website that is user friendly on a computer screen may not be as user-friendly on a mobile screen – text may be too small to read or links may be too small to tap with a finger. This is why having a mobile-version of your website is now important as mobile users could get put off using your company if your website doesn’t format properly on a mobile device.

It’s been found that people also use different keywords on a mobile device and react to ads in a different way. For this reason, a separate mobile marketing strategy can be advantageous as your regular digital marketing methods may not be working on mobile users.

Mobile marketing allows you to target people on the move

Another advantage of investing in mobile marketing is the fact that you can target people more easily based on their location. People take their smartphones with them everywhere and many people share data of their location. Using location-based ads, you can let smartphone users in your area know that your company exists. You can also use social media to alert smartphone users in your area using hashtags and geotags, plus you can provide a map on your website that helps people to more easily find your business premises. This is something you can’t do as effectively with any other form of marketing.

You can more easily convince people to call you with mobile advertising

If someone sees your ad on a PC but doesn’t have their phone to hand, they may not be as likely to call you up. However, if someone sees your ad on a smartphone, they’re more likely to call you there and then. It’s possible to set up ad extensions and buttons that allow people call up your company with the tap of a button rather than having to enter your number manually. For certain businesses such as taxi companies, takeaway restaurants and emergency handyman services, this could be extremely useful for generating more customers.   

Apps offer limitless possibilities

Mobile marketing also offers the unique opportunity to market to people through apps. An app can be a fun way of connecting to customers whilst taking advantage of the mobile possibilities it can offer. It could serve as a digital loyalty card for customers to use in your store or it could allow people to track a delivery in real time. In fact, it doesn’t really matter what the purpose of the app is – an app will provide customers with a physical reminder of you on their phone, which could help to encourage them to do business with you again. There are many app development companies out there that can build you an app such as the company at this weblink. Shop around app developers to find one within your budget that can meet your needs.

You can keep existing customers in the loop via text

Internet advertising and apps aren’t the only way in which you can market to people through their phones. There’s also the option of SMS marketing (marketing to people via text message). This can be a great way of keeping existing customers in the loop – more so than email, as people are more likely to read texts. There are various SMS services that you can use to bulk text clients. Just make sure to always offer an opt-out feature with every text as some people can find this form of mobile marketing a little too invasive.