Mobile Marketing: A Good Call For Your Business?

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Mobile marketing is fast becoming an important form of marketing for all businesses. Almost all of us have a smartphone and many of us spend hours a day on these devices. It therefore makes sense to find ways of targeting these devices. Below are just a few different ways in which you can market your business via people’s smartphones.

Build a customer app

Creating an app for customers to use can be an effective form of marketing. This could be a loyalty card app which they can scan to get points – this could encourage return customers. Alternatively, it could be a digital catalogue or menu that they can order via. With your app on their phone, your customers will constantly be reminded of your company whenever they use their device.

Building an app can be expensive – the more elaborate it is, the more you will pay. Once you’ve built your app, make sure to focus your energy into promoting your app to all customers so that people are downloading it.

Try SMS marketing

More companies are using SMS for business. This involves communicating with customers via text. Much like an email mailing list, you can get people to sign up to your SMS mailing list and promote regular deals. Studies show that such messages are more likely to be read than emails.

You should use a bulk text message service to send these texts. Make sure not to send texts too frequently and always ask for consent before adding people to your mailing list (an opt-out feature should also be included in all texts).

Use location-based advertising

Social media platforms like Facebook allow you to use location-based advertising. This allows you to send targeted digital adverts to people’s devices in a certain area. Many people use social media on their phones and you may be able to connect with people locally this way.

Not all phone users will see your ads – only those that have opted in using their phone settings. You can find out more about location-based advertising online.

Make your website mobile friendly

It’s also important that your website is mobile-friendly. While most websites are mobile compatible, the text may be too small or the formatting may not look right when viewed on a mobile screen. Make sure that your website is mobile-friendly by creating a mobile version – this could include larger call-to-action buttons that can be easily pressed with a finger and larger fonts.

A website development company will be able to create a mobile-friendly version of your site.

Use QR codes

QR codes are images that can be scanned using a smartphone camera in order to automatically bring up your website. They prevent consumers from having to manually type out your web address and are often printed onto flyers, business cards and other forms of print media.

There are lots of free QR code generators online. Consider using these whenever you are using print advertising.

4 Ways To Get High Quality Customer Feedback

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Brands should never underestimate the power of customer feedback. Whether positive or negative, companies can use this valuable data to improve their services and marketing in the long run. Consumers will often check out company reviews before committing to buy; with this in mind, great customer reviews are vital to success. It can be useful to offer customers incentives to provide feedback. Beyond this, try out these four methods.

1 . Live chat

If you don’t already have a live chat feature on your site, there are plenty of benefits to changing that. First off, many customers prefer communicating via instant messaging as opposed to a phone call. Live chat is quicker, and there’s no need to wait on hold. Secondly, chatbots can be programmed to deal with a huge range of queries. The AI technology involved is designed to closely resemble human interaction. Live chat is fully scalable because the software can serve a huge number of customers at the same time. Due to this, you remove pressure on your customer service staff. You can program a feedback request that pops up when the chat session is coming to an end.

2 . NPS Surveys

A Net Promoter Score Survey asks customers just one question to determine how satisfied they are with your company. The question is usually, ‘how likely are you to recommend (brand name) to a friend?’ Users are given the opportunity to answer this question on a scale of 0-10. NPS is based on the idea that the ultimate test of consumer satisfaction lies in this question. The concept behind NPS software is that consumers do not like to fill in long feedback surveys, and in fact, they are often unwilling. Consumers will more readily answer one question, providing you with a satisfaction score that tells you all that you need to know.

3. QR Code

QR codes are cropping up everywhere in marketing campaigns these days. There are codes to access product info, codes for instant checkout options, or those brand-themed music playlists. You can also use QR codes as a way to ask for customer reviews. Customers enjoy the unique experience of scanning a code via their phones to access a feedback application. It’s also quick and easy, and these are the feedback methods that tend to be the most effective. It all revolves around the issue of time, as many people are too busy to engage themselves in a lengthy feedback process. Sites like Flowcode offer some great solutions for creating QR code, plus tracking associated data.

4. Social Media

Customers love to talk about brands on social media, so if you monitor all of your mentions, you’ll be sure to gain some top insights. Remember that all feedback requires a response, whether positive or negative. When you take the time to engage with your customers in this way, you’ll be presenting yourself as a trustworthy brand offering a quality service. The more that you engage with your consumers on social media, the more likely you are to improve your online presence.