Is Your Marketing Strategy Missing The Mark?

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In business, an effective marketing strategy can make the difference between success and failure. Marketing is designed to get your brand name out there and enable people to discover what your business is all about. If you’ve noticed a dip in sales, your web traffic has decreased, or you’re not getting as much attention as you’d like online, your marketing strategy may be missing the mark. Here are some suggestions to help you turn your fortunes around.

Targeting the right audience

If you’re attempting to ramp up your marketing campaign and increase sales, your priority should always be your target market. There’s no use in spending money on marketing if you’re aiming at the wrong crowd. You want to reach out to people who are likely to have a genuine interest in buying your products or making use of your services. Make sure you know exactly who you’re trying to attract before you start making any plans. It’s also wise to ensure you’re aware of who you’re up against. Look at competitors, and see how they market their products and services. A brilliant marketing strategy should enable you to target the right customer and persuade them that you are the best choice for them.

Knowing your customer

There is no universal solution when it comes to marketing. As a business owner, you have to be able to adapt the way you market your company to suit your customer. What works for one group of people may not work for another. If you have plans to launch a new product, or you’re taking your business overseas, for example, you’ll need to get to know that new target market before you can implement a new campaign. Marketing in the US is very different to China marketing. If you’re trying to drive international sales, you’ll have to modify your strategy to ensure that it delivers for both markets and also make sure the products you sell are geared towards different customers. If you take McDonald’s as an example, you’ll find that the menus are completely different in China to the US. If you can make time to get to know your customer through market research and produce a tailored campaign that caters for your audience, you should find that you stand a much better chance of success.  

Being inventive and innovative

One of the most significant aspects of marketing is setting your business apart from the crowd. There’s a tremendous amount of competition out there, and it can be difficult for new or small businesses to make a splash in a large pond. To get people talking and make your business stand out, be original and creative with your marketing campaign. Give consumers something they don’t see every day, and leave them wanting to know more about your business.

Is your marketing strategy struggling to make its mark? If so, it may be time to try and work out what’s going wrong and identify solutions. When refreshing and reviving a tired campaign, focus on your target market, get to know your customer, and be inventive and innovative.

Why Investing In Mobile Marketing Is A Good Call

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This decade has seen the growth of a new type of marketing – one that involves targeting users through their smartphones. This type of marketing has many advantages over regular digital marketing and it is thought to eventually dominate all other forms of marketing. After all, many of us spend hours on our smartphones – it’s got to the point where people are more likely to check their phones whilst stuck in traffic than they are likely to notice a billboard. Here are just several good reasons to invest in mobile marketing.

More people are now using the internet on mobiles than on PCs

Google have declared that 60% of searches are now made on a mobile device as opposed to a laptop or desktop computer. Whilst some of the rules for using the web are the same as they are on a computer, others are not.

For example, a website that is user friendly on a computer screen may not be as user-friendly on a mobile screen – text may be too small to read or links may be too small to tap with a finger. This is why having a mobile-version of your website is now important as mobile users could get put off using your company if your website doesn’t format properly on a mobile device.

It’s been found that people also use different keywords on a mobile device and react to ads in a different way. For this reason, a separate mobile marketing strategy can be advantageous as your regular digital marketing methods may not be working on mobile users.

Mobile marketing allows you to target people on the move

Another advantage of investing in mobile marketing is the fact that you can target people more easily based on their location. People take their smartphones with them everywhere and many people share data of their location. Using location-based ads, you can let smartphone users in your area know that your company exists. You can also use social media to alert smartphone users in your area using hashtags and geotags, plus you can provide a map on your website that helps people to more easily find your business premises. This is something you can’t do as effectively with any other form of marketing.

You can more easily convince people to call you with mobile advertising

If someone sees your ad on a PC but doesn’t have their phone to hand, they may not be as likely to call you up. However, if someone sees your ad on a smartphone, they’re more likely to call you there and then. It’s possible to set up ad extensions and buttons that allow people call up your company with the tap of a button rather than having to enter your number manually. For certain businesses such as taxi companies, takeaway restaurants and emergency handyman services, this could be extremely useful for generating more customers.   

Apps offer limitless possibilities

Mobile marketing also offers the unique opportunity to market to people through apps. An app can be a fun way of connecting to customers whilst taking advantage of the mobile possibilities it can offer. It could serve as a digital loyalty card for customers to use in your store or it could allow people to track a delivery in real time. In fact, it doesn’t really matter what the purpose of the app is – an app will provide customers with a physical reminder of you on their phone, which could help to encourage them to do business with you again. There are many app development companies out there that can build you an app such as the company at this weblink. Shop around app developers to find one within your budget that can meet your needs.

You can keep existing customers in the loop via text

Internet advertising and apps aren’t the only way in which you can market to people through their phones. There’s also the option of SMS marketing (marketing to people via text message). This can be a great way of keeping existing customers in the loop – more so than email, as people are more likely to read texts. There are various SMS services that you can use to bulk text clients. Just make sure to always offer an opt-out feature with every text as some people can find this form of mobile marketing a little too invasive.

How Entrepreneurs Can Come Up With A Truly Unique Concept

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Are you struggling to come up with new product ideas for your small business? Do you worry that your company will fail because you can’t bring anything new to the table? Then it makes sense to read the information on this page and use it to your advantage. Today, this post will offer some tips and tricks that should help to point all small business owners in the right direction and ensure they know how to spot a gap in the market and capitalize. Coming up with truly unique products is much easier than most people think, and in many instances, you just have to follow the guide below.

Take a look at the world around you

Sometimes it is difficult to find inspiration for a new product if you spend your entire working day sat in the same office. If you want to come up with something truly unique; you need to take yourself out of that environment and into the world. Spend a few days walking around your local city and watching the people who pass by. Try to work out what motivates those people and what disheartens them. Look for issues right on the street that annoy people or delay them, and try to come up with potential solutions. That is often the best way to come up with an item that will have mass appeal.

Speak to your target market

If you have a pre-existing business; you have access to lots of customers who can give you their opinions or let you know about their lives. Start asking people to complete a survey at your checkout, and offer them a small discount for taking part. That should be enough to encourage lots of people to let you know their thoughts and feelings. When all’s said and done; you want to sell truly unique products to these people, and so asking them what they want is always going to be the best course of action.

Employ some professional assistance

Believe it or not, there are professional companies out there that focus their efforts on helping innovators like yourself with product engineering. That is the process of designing, manufacturing, and testing any new products you want to bring to the marketplace. People working for those firms deal with new concepts every day, and so they are in the perfect position to let you know if you’re about the strike gold. You will also benefit from their expertise in many other areas, and so it is sensible to consider that option if you can afford to pay for their services.

Use the information and advice from this article to ensure you can come up with truly unique product concepts in the future that will propel your company into the mainstream and create a fortune in profit. If you play your cards right, this next design could make millions and help to take your brand to the next level. You’ll be selling overseas before you know it, and you’ll never look back.