Several years ago when I worked as a Youth Pastor I came across a book called The 1 Thing: What everyone craves – that your church can deliver.
It was a good, not great book, but the message was simple: build relationships. In the context of “church” it’s a crystal-clear way to set your mission.
Here’s how it applies to you: what do you do best? What is your 1 thing?
If you don’t know, keep reading…
As a huge supporter and user of the StrengthsFinder assessment, I believe everyone should live/function out of their strengths. This particular test reveals your Top 5 strengths and how to use them in your personal and professional life. It’s a great application tool towards becoming the best version of yourself, but I’d like to challenge you to take it a step further.
My Top 5 results from the StrengthsFinder are: Relator, Individualization, Maximizer, Arranger & Strategic. Don’t worry if you don’t understand the terminology, the reason I’m using this example is from these 5 themes, my most marketable talent is: efficiency (Maximizer).
I’m obsessed with efficiency. I plan out everything (even though it rarely plays out the way I envision it). I care about “flow,” punctuality and running ahead of schedule. I apply this strength to the one thing I do best: lead Millennials (that’s why my blog is called Maximizing the Millennial).
The point of my example isn’t to bring attention to myself. It’s to show you narrowing your brand down to one thing is powerful.
People do contact me about career coaching, but I don’t proactively market it. I have other skill sets and interests that excite me, but I don’t focus on them. Customers want to know the one thing you do and how you do it the best. That’s why they hire you.
Job descriptions desire generalists, but within those multitude of tasks they still want to know your speciality. Not only will identifying your 1 thing help you answer the dreaded interview question, “what are your strengths?” It defines your brand.
You can’t be anything you want to be, you can only be the best version of you (2.0). So what’s your 1 thing?