Improving Client Communication

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Communication with your clients is essential. Effective communication can help you to build trusting and lasting relationships. It can increase word of mouth marketing and help you to get noticed, and it can be what keeps your customers coming back. But, in a world where there are so many varied ways to communicate, we seem to be getting worse at it. 

The world of social media, and other forms of communication, such as WhatsApp messaging, move quickly. Things pass us by, or we’re overwhelmed by all of the messages that we can see. It can be too much, and businesses can get lost. You might think that as a business owner, you’ve got more important things to do than communicate with clients, but improved communication can actually make other things easier. Here are some tips to help you. 

Hire a Translator

If you do business with overseas clients, hiring a professional service translator can be a big help. You might think that it’s unnecessary with online translations so readily available. But, so many misunderstandings are born out of poor or incorrect translation. Hiring a translator can be a big help when it comes to improving communication with clients in other countries. 

Offer More Communication Options

There are so many ways to communicate nowadays, but you shouldn’t assume that all of your customers like to do it in the same way. Younger customers might prefer to communicate via messages or social media, but if your business has an older clientele, they may prefer phone calls, and even face to face contact. Give your customers a variety of ways to get in touch with you, and ask how they’d prefer you to reach out to them. Try to make things as comfortable as possible. 

Schedule Routine Communication

Routines make things easier to remember. Don’t just assume that your staff, or even you, will follow up with clients at some point. Have a routine that you stick to. A time frame for follow up communications or routine future communication. Make this part of the job, and train your team members to do the same, making sure they understand how important this communication is. 

Establish Real Connections

You are more likely to communicate openly and honestly with your clients if you’ve got a real connection with them. They are more likely to contact you with problems and concerns if they think that you care. Taking the time to get two know your clients, and to learn more about them with friendly conversations is one of the best ways to maintain open channels of communication in the future. 

Follow Up

You might think that your clients will get in touch if they need you, but most of them won’t. That’s why following up after a meeting or sale is so important. A quick phone call or message can help you to highlight problems quickly; increasing loyalty and boosting relationships. 

Add a Personal Touch

Personal touches, like a handwritten card or a personal message on an invoice, can make a world of difference, and help your business to stand out from the rest.

Branding For Beginners

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When it comes to owning a business, and ensuring that enough people know about your Business, plus its service and products, then you will need to think about Branding. Not necessarily the logo, which is required, of course. Branding has many aspects to it that you may not even think about. But also how your Business looks to people from the outside. First impressions count.

What is Branding

What is Branding? Basically, it’s what your Business is known for, the recognizable features and themes surrounding the Business showing the quality. You can simply hugely improve your Branding by making sure your Business is delivering its promises. Making sure that your customers are happy with the service is the best thing you can do for your brand. If you’re not able to keep up with demand, then it’s best to gather a support network of people and outsource some services such as vinylcuttingmachineguide best vinyl cutting machine

Social Media 

Social media can play a big part in your branding efforts, the attitude and friendliness that you want to portray are easy to do with some short messages and stories. All you need to do is be authentic, stick to your plan, and make sure everybody is close to the Business by sharing so much, they will feel right at home when they walk in. You can also use social media to create some noise surrounding the Business, by way of sharing events, and creating competitions.

Graphic design

This may be something that you would want to outsource, especially if you don’t have any experience of designing previously. But after all it is incredibly essential so worth mentioning, you need to think about your color palette, what you’re trying to portray, how you want to go about that and then action it ready for potential clients. Find all the inspiration you can for this one, set the mood board, get magazines and cut out pictures because once you’ve changed the script, it’s not entirely easy to set it back

Survey

Check with friends and family, and even possibly a control group of people, to find out if your new graphic design is working. Print a couple of sample leaflets and send them around to you about this and also just go over and above with the recycling and growing new plants. 

Personal

If your Business is based around you or something that you do personally, then ensuring that the Business you’re running shows precisely what the Business is all about is an important task! Creating a personal brand can be as straightforward or as difficult as you make it, you can just allow your own personality shine by setting up some small videos on Facebook, maybe even launching Facebook live Videos and Instagram stories. This is one of the best ways to build your Branding because people always trust a person above a faceless business.

So, in a nutshell, Branding is just the first look of your Business, it’s the thing that will help people settle on whether to become customers of yours or not, and it is compelling so expect to spend time on this aspect of your new Business.

Social Media: All About Generational Preference

science-and-social-media-platforms

Today technology represents communication. Simply put, social media platforms come down to style and preference. Of course there are exceptions to the rule, but to quote George Clooney in the movie Up In The Air, for brevity purposes we’ll stereotype here, it’s faster.

Facebook: All (news source), Baby Boomers are fastest growing population

Pinterest: Moms (who are into fashion/crafts)

LinkedIn/Twitter/YouTube/Yelp: Millennials/Gen X

Instagram/Snapchat/Periscope/Vine: Millennials/Gen Z (all about selfies)

Google+/Tumblr: N/A

For marketing purposes, it doesn’t matter which platform you like best, it’s choosing the one(s) your customers use most frequently.

For example, I use Twitter the most because it’s “real time” breaking news. As a die-hard Lakers fan, I communicate with my peers daily on rumors, discussions and recent stories. I use it as a conversational piece and it’s done well to spread my sports blog posts to a larger audience of people I would have never of met otherwise. On the other hand, I enjoy looking at Instagram, Snapchat and Periscope because they are visual and engaging. I don’t post as much as the people I follow, but it keeps me up to date on what’s current. Professionally LinkedIn is my favorite. It’s one of the most focused social networks where there’s a reason to connect with people while acting as a “live resume” especially to recruiters.

What’s cool and popular isn’t as important as which one(s) you need to spend time on. I’ve cut down my Facebook visits because I found myself wasting a lot of time on there looking at useless updates. So even though Facebook continues to dominate the social media space, I’ve decreased my participation based on needs. Most of my customers find me on LinkedIn and Yelp, so I make sure to stay active on those. And since I engage with Millennials more than any other generation Instagram, Snapchat and Periscope reveal what’s trendy.

The best advice I’ve heard is stop trying to be active on all platforms. There’s no crime having an account on each stage, but focus on one at a time and learn how to master it. Social media is about communicating. The question is: who are you talking to and why?  

Scott Asai is a speaker/coach that has been developing leaders for 20+ years – athletes, companies and individuals. His focus is helping people develop leadership skills to advance in their careers. Scott tends to attract a large audience of Millennials and Introverts to his programs/events. His professional background consists of: B.A. in Psychology, M.A. in Organizational Leadership, Certified Professional Coach and Certified Strengths Coach.