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One of the most underrated yet accessible careers today is that of a social media brand ambassador. It seems like a daunting endeavor, but becoming an ambassador is easier than it looks and it’s the perfect career for generations such as Millennials and members of Generation Z. These two generations are incredible tech-savvy and make great social media representatives.
What is a Brand Ambassador?
A brand ambassador’s main responsibility is to raise awareness of a company and their available products. By utilizing social media, they function as spokespeople and attempt to sell a company’s product’s to their fanbase. Anyone can become a brand ambassador with the right direction and strategic social media campaigning.
How To Get Started
The hardest part about becoming an online brand ambassador is getting started, so here’s the best place for you to begin.
Step 1: Find a brand you connect with.
When choosing what brand you’d like to represent, you should choose to apply for brands that fit your own personal style. In order to really encourage audience engagement, your looks and lifestyle should enhance the products you’re trying to sell. If you’re sporty and want to produce more athletic content, then a sportswear company like Fabletics will be more enjoyable for both you and your following. However, if you’re more of a cocktail and wine night host, a store like Oh Polly is a better fit for your personal brand.
Step 2: Building Your Audience
A major part of your success is going to come from your audience’s engagement with your social media pages. Start with people you know. The best networks start with those you’re familiar with. Reach out to friends and family members, and get the word out that you’ve taken on a brand ambassador position. This way you’ll be able to reach new people through sources who can advocate for not only the company you’re representing but for you as the ambassador. You should also make sure to tag the social media pages of the company you’re representing. Their company is likely to repost pictures from your page and that allows more people to discover your accounts.
Step 3: Get Your Audience To Engage With Your Page
Now that you’ve built an audience, keep them on the book by encouraging them to engage with your social media platforms. Try different trends like making ”A Week In My Life” videos or doing a Q&A session about yourself and the company you;re representing. This way, your audience can get to know both you and the company better and on more personal terms. Be sure to make sure these videos and streams are of a high quality. Content is more engaging if you have the right kit. If you’re showing off your kitchen, something as silly as a misplaced water stop can make your video seem less entertaining or can draw focus away from the main focus of your video.
In a digital age, there has been a rise of everyday people becoming successful social media influencers and brand ambassadors. For members of the Millenial and Generation Z crowds, their natural knack for social media campaigning and networking makes them strong candidates for this career path. Although a lot of this position involves being at the right place at the right time, the beauty is you can reach out to as many brands as you wish in a short amount of time and continue to work in this field for as long as you desire.