Improving Client Communication

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Communication with your clients is essential. Effective communication can help you to build trusting and lasting relationships. It can increase word of mouth marketing and help you to get noticed, and it can be what keeps your customers coming back. But, in a world where there are so many varied ways to communicate, we seem to be getting worse at it. 

The world of social media, and other forms of communication, such as WhatsApp messaging, move quickly. Things pass us by, or we’re overwhelmed by all of the messages that we can see. It can be too much, and businesses can get lost. You might think that as a business owner, you’ve got more important things to do than communicate with clients, but improved communication can actually make other things easier. Here are some tips to help you. 

Hire a Translator

If you do business with overseas clients, hiring a professional service translator can be a big help. You might think that it’s unnecessary with online translations so readily available. But, so many misunderstandings are born out of poor or incorrect translation. Hiring a translator can be a big help when it comes to improving communication with clients in other countries. 

Offer More Communication Options

There are so many ways to communicate nowadays, but you shouldn’t assume that all of your customers like to do it in the same way. Younger customers might prefer to communicate via messages or social media, but if your business has an older clientele, they may prefer phone calls, and even face to face contact. Give your customers a variety of ways to get in touch with you, and ask how they’d prefer you to reach out to them. Try to make things as comfortable as possible. 

Schedule Routine Communication

Routines make things easier to remember. Don’t just assume that your staff, or even you, will follow up with clients at some point. Have a routine that you stick to. A time frame for follow up communications or routine future communication. Make this part of the job, and train your team members to do the same, making sure they understand how important this communication is. 

Establish Real Connections

You are more likely to communicate openly and honestly with your clients if you’ve got a real connection with them. They are more likely to contact you with problems and concerns if they think that you care. Taking the time to get two know your clients, and to learn more about them with friendly conversations is one of the best ways to maintain open channels of communication in the future. 

Follow Up

You might think that your clients will get in touch if they need you, but most of them won’t. That’s why following up after a meeting or sale is so important. A quick phone call or message can help you to highlight problems quickly; increasing loyalty and boosting relationships. 

Add a Personal Touch

Personal touches, like a handwritten card or a personal message on an invoice, can make a world of difference, and help your business to stand out from the rest.

Tips for Better Business Communication

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The task of communicating with customers is one that your business can’t afford to shy away from. How will you get your message across and deal with problems effectively if you can’t communicate well with your customers? It’s something that lots of business can and should do better because doing so has a real impact on your chances of success.

Good business communication can boost productivity, efficiency and customer satisfaction, among many other important things. If you’re wondering exactly what you can do to improve your approach to business communication, read on and find out.

Use Common Sense When Communicating with Clients

When communicating with clients, you first need to use a bit of common sense. There are certain things that you probably don’t want to discuss with them, even in an information situation. For example, if you want to keep your clients on side, you probably shouldn’t bring up topics like religion or politics, unless your brief is directly related to those subjects. It’s all about avoiding controversy and not creating avoidable problems through poor communication strategies. You’d be surprised by how often companies get this stuff wrong.

Focus on Collaboration Over Dictation

When working alongside colleagues and employees in your workplace, you should become less of a dictator and more of a collaborator. People tend to respond far better to people who are trying to work with them rather than just ruling over them and telling them what to do all the time. It’s so much more productive for you to listen to people, understand their talents and then work with them from there in order to create the best possible outcomes for your business. That’s the way it should be.

Offer and Ask for Feedback

As a manager or business owner, you’ll have people working for you and you’ll be in charge of them in the workplace. As a result of that, you’ll be responsible for providing feedback to them and this is something that should not be overlooked. By providing constructive and helpful feedback, you’ll help people to grow and improve in their career. This not only helps the business, but also helps them too. You should also ask for feedback on how you’re doing and what colleagues and employees think you could improve on.

Embrace New Communication Options

The way in which we communicate in the world of business is always changing as new trends and technological advances arrive. Things like text to voice messaging bring benefits that you won’t want to miss out on, and that’s just one recent example of a new communication method that you can take advantage of. Whenever there’s a new trend, consider its benefits and think about whether or not it’s something that will help your business advance its approach to communication.

Become an Active Listener

Communication is not just about what you say and what you communicate to other people; it’s also about being a good and active listener. Put some real effort into what people are trying to get across to you. If you can do that, people will respond to you differently and more positively and that can only be a good thing for you and everyone in your workplace going forward.

Value Face-to-Face Communication

Face-to-face communication is something that’s really suffered and declined in recent times. We can all send emails and messages to one another instantly without any problems at all. So, why meet in person when it’s easier not to? Well, there’s something different about face-to-face communication, especially when it comes to meeting clients and things like that. When you speak to people in person and directly, much more is communicated than with a short sharp email.

Ask Questions

Clients also want to know that you actually care about their needs, and one way to show them that you care is by asking questions and taking an active interest in those needs. It makes a real difference and it’s something that you should certainly be looking to work on going forward. You’ll also learn a lot more about what your clients want and how you can satisfy them better if you ask those questions.

Communication is the cornerstone of pretty much everything your business does. It’s important that you’re always doing more to communicate with customers, clients and colleagues better. It can be tough to get it right 100% of the time, but as long as you’re striving to improve and taking the kinds of steps mentioned above, you’ll be on the right track.