It’s Vital You Reach Your Proper Audience

Collaborative post – may contain affiliate links

Businesses, online initiatives, for-profit and non-profit efforts alike should always understand that they cannot operate without people. Unfortunately, for many of us, this is becoming a sad and rather worrying reality as of the time of this writing. Yet it’s true that at any other time of year, a business needs to find its audience. It needs to understand them, and then properly connect with them. Then, it needs to sustain its connection.

But how can you find your proper audience, and reach them appropriately? After all, it’s best not to limit yourself. A forty-year-old bricklayer may be just as interested in learning to ballet dance as a young girl just starting middle school may be. Of course, we cannot directly market to the outliers, but we can decide to complexify our reach so that we can be found to those who wish to find us, and vice versa.

So, how can you reach your proper audience? In a world where everyone is connected, things can seem too crowded to gain a worthwhile result here. But that’s not necessarily true, and we hope to explore that in the following advice: 

Correct & Worthwhile Promotion

We must promote with a message that resonates with those who are likely to hear it, and those who you intend to hear it. A certain kind of cadence in language, or verbose texture of words, or imagery, or snappy witticism, all of this can help you bring in a young audience. For middle-aged or elderly clients, a more professional, or warm and welcoming tone may be used. Format is not the only influence here, correct form should also be composed in the right way. This includes everything, from the written word to the 

Use The Right Platforms

Use the right platforms to promote your message. Think about how your audience comes about marketing material in their everyday life. Sometimes, you may wish to reach an audience in a highly specific market, such as advertising on a website fully dedicated to the coverage of Nintendo and their product offerings. Sometimes, you may wish to advertise more broadly, yet still ensure that the audience is discerning in the content they listen to and pay for, for instance, learning how to advertise on SiriusXM can be a great starting point there. Finding the right platform for your promotion is at least half the battle, if not more.

Stay Confident & Consistent

Tepid or worried marketing is not good marketing. We need to be consistent and confident in our approach. This means branding well using high quality outsourced graphic designers or jingle producers. It means theming all of our social media pages in collaboration with the marketing campaign we’re running. It also means measuring our interactions and engagement to ensure that we know we’re hitting the right marks, because this can instruct our next campaign. When so much money is on the line, no half measures should be accepted.

With this advice, we hope you can reach your proper audience as is vital in any industry.

Master Modern Marketing In 5 Easy Steps

Collaborative post – may contain affiliate links

Whichever industry you’re in, the need for effective marketing cannot be ignored. After all, without new customers, the entire business model will collapse. 

Building and managing successful marketing campaigns requires a lot of time, research, and energy. However, you can make the road ahead far less daunting by focusing on the right elements. Here are five easy steps that will guide you to the best outcome. 

#1. Know Your Audience 

Before launching any marketing campaign, you need to consider who the products and services are aimed at. Different audiences respond to content and adverts in contrasting manners. Defining your demographic will help you focus on the right places to market your products while also setting the tone of your content. Crucially, it’ll allow you to reduce the amount of time and money spent on ads that reach individuals that have no interest in your goods. This in itself will have a telling influence on campaign efficiency. 

#2. Make The First Impression Count 

A winning first impression won’t guarantee success on its own. However, failing to grab a consumer’s attention and create an initial spark of interest can end any hopes of getting a conversion. Most audiences will now research your business online. As such, a strong website supported by SEO and positive Google reviews will play a significant role. It is equally important to check your work for potential mistakes. Grammar errors, inaccurate details, and conflicting info can raise doubts in the consumer’s mind.

#3. Know Your Objectives 

Ultimately, your aim is probably to generate more revenue. This is a very vague response, though, and you need to confirm your actual objectives. When working on web pages and social media content, the right CTA puts them on the path to conversion. Other tools such as automated cart abandonment emails and timed promotions can work wonders too. Lead generation is still a key feature in a winning strategy, regardless of your audience. When campaigns get prospective clients to take the right action, you are set for success. 

#4. Track Everything 

We live in a world that is driven by data. As such, you no longer need to leave your marketing campaigns to chance. Advanced analytical tools such as UTM tracking codes allow you to monitor every campaign. Understanding which funnels are producing results enables you to focus your energies on the most effective ones. By simultaneously making the changes needed to ideas that haven’t worked, unlocking the full potential of your ad campaigns is easy. If nothing else, it’ll allow you to act with conviction. 

#5. Invest In The Right People 

While the strategies used to promote your products will have a huge influence, you should not forget the need for great employees. Sales teams, customer care staff, and all other employees are a reflection of the brand. In turn, then, they are also a reflection of the company as a whole. Sales scripts, uniforms, and other features all help. However, it’s their natural personalities that will have the biggest impact. It can make all the difference for your initial conversions as well as the retention rates for long-term loyalty. Perfect.

How to Optimize Content to Reach Your Target Audience

Alex Membrillo

You can have a killer product and the world’s best writers tasked with promoting it. But, we are still at a point where marketing efforts live and die by their search engine placement. Four out of five purchasing decisions start with a Google search. To make sure that your excellent, persuasive content is part of what consumers see, it needs to be well-optimized. A few of the best ways to get to the top of the SERPs:

1. Create a keyword-rich, enticing headline.

Your headline should include keywords that lets audiences and search engine spiders know what your work is about. By including this bit of information, you can significantly increase your chances of indexing well. Make sure your headline is short, as well. Five or fewer words is best. Load keywords toward the beginning of the phrase so that it catches readers’ eyes.

2. Break content into sections with relevant subheads.

Well organized, skimmable content is more likely to be read than impenetrable walls of text. Breaking up using subheads also gives you the chance to inject your keywords into H2 tags. Make each subhead descriptive and inviting.

3. Tune up your technical SEO.

The technical specs of your page matter as much as the content that is on it. Every page should load quickly and completely, no matter what device your visitor uses to get there. The average surfer will leave your page if it takes more than three to four seconds to load. Image files should be small so that they don’t cause people to bounce before the page fully loads. Ensure that pages are mobile-friendly; this is now a major part of how Google assesses your site.

When you are setting up how URLs appear on your blog or website, make sure that they are descriptive. “http://www.myawesomesite.com/web-content- blog-post” does much better than “http://www.myawesomesite.com/3033ab4.” When QuickSprout analyzed the top ranking URLs, they found that they were short, contained few subfolders and generally had no extraneous characters.

4. Use descriptive title tags.

Pages on your site should not have names like “home” or “index.” These tell search engine spiders nothing about what your site is about. Instead, title your pages in ways that add valuable information. “South Texas Exterminators” tells search engines and surfers what they can expect.

5. Create a great description Meta tag.

While many Meta tags have fallen out of use, the description tag is still a valuable one. In most cases, search engines pull from this tag when they are listing your page in the search engine results. Think of this tag as like the title, but more detailed. You should organize the description so that the most important information comes first. If you have a background in journalism, think of it the way you would an opening sentence in a traditional newspaper article. Keep the content here short and to the point, no more than 160 characters.

6. Never forget that you are writing for the reader.

With all of the technical details involved in good SEO, the most important thing that you can do is always consider the reader first. Create content that is novel, informative and compelling. Elicit a reaction. Tell people something that they didn’t know. This leads more people to read and engage with your content. They are more likely to post links to your work on their own blogs or on their social media pages. These earned backlinks and the boost in traffic that they bring are also good for improving your SEO. In the end, you get rewarded by the search engines for doing the right thing by your readers.

With a little fine-tuning, you will find that you are able to get much better results with your content. By creating content consistently and keeping in mind what is needed for optimal performance, you can increase your number of readers and their engagement and get better visibility for your content and your brand.

About the Author

Alex Membrillo is the CEO of Cardinal Web Solutions, an award winning digital strategy agency based in Atlanta, GA. Named Technology Association of Georgia (TAG)’s 2015 Digital Marketer of the Year, his innovative approach to digital marketing has transformed the industry and delivered remarkable results to clients of all sizes and markets.  Cardinal has been 3-time consecutively named on Inc. 5000 list of fastest growing privately-held US companies.  Visit www.CardinalWebSolutions.com to find out more about Cardinal Web Solutions.  Membrillo tweets @Alex_Membrillo