Collaborative post – may contain affiliate links
Have you been considering starting an Amazon business? There is no denying that the huge market share currently occupied by the e-commerce giant can help propel your business and give you a good start. But with so many sellers on the platform, how can you get started to ensure success and make sure you are seen amongst the competition?
How to Sell
The first and potentially most important step is choosing how you are going to sell on Amazon. FBA is fulfilled by Amazon and means you send your products to their warehouses, and then Amazon fulfills any orders. They handle every step of the sale. FBM has filled my merchant and means you are responsible for shipping and handling the sales, limiting if you are a small outfit.
Find your Niche
A niche is essential on Amazon. Due to the sheer enormity of sellers on Amazon, you need a niche to identify your audience and build your brand properly. You need to know exactly what you will be selling, the type of persona you are hoping to purchase from you, whether or not there is a market for your product, and most importantly, will this product still be selling, 2, 5, or even 10 years from now.
Source your Products
You can choose a few ways to source your products.
- Design and produce your own goods from scratch.
- Purchase low-cost items at yard sales, etc., and resell them on Amazon for a higher profit (retail arbitrage).
- Find goods that are already selling well and build on this.
- You can buy popular goods that are already selling well and resell them under your own name.
Head to the Amazon Best Sellers List to look for current popular items and ask yourself how popular they will continue to be. While current trends could be a great way to get started, identifying emerging trends and expanding on your products to remain relevant is vital.
FBA Guidelines to Maximise Sales
If you choose for your products to be fulfilled by Amazon, some tips to maximize sales include keeping the cost under $50, lightweight products cost less to ship, and low best seller rank. The lower the number, the more popular it is.
Choosing the most popular products to sell can be easy, but for the best chance of success, choose products that can be sold all year round, be improved upon, and are easy to manufacture.
Utilize the best tools on the market to help you identify what your niche should be so you can be as successful as possible. Thrasio will help you grow your Amazon business or even buy it once it comes for you to move on from a successful Amazon business.
You can boost your visibility on Amazon even more to pay attention to the product description, product name, and meta description for your listing. Have you ever Googled a product, and it brought up an Amazon listing? This is what you want. Optimize your content for search engines by putting keywords into your title, description, and meta for the best success.