How to Start Selling Sucessfully on Amazon

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Have you been considering starting an Amazon business? There is no denying that the huge market share currently occupied by the e-commerce giant can help propel your business and give you a good start. But with so many sellers on the platform, how can you get started to ensure success and make sure you are seen amongst the competition?

How to Sell

The first and potentially most important step is choosing how you are going to sell on Amazon. FBA is fulfilled by Amazon and means you send your products to their warehouses, and then Amazon fulfills any orders. They handle every step of the sale. FBM has filled my merchant and means you are responsible for shipping and handling the sales, limiting if you are a small outfit.

Find your Niche

A niche is essential on Amazon. Due to the sheer enormity of sellers on Amazon, you need a niche to identify your audience and build your brand properly. You need to know exactly what you will be selling, the type of persona you are hoping to purchase from you, whether or not there is a market for your product, and most importantly, will this product still be selling, 2, 5, or even 10 years from now.

Source your Products

You can choose a few ways to source your products.

  • Design and produce your own goods from scratch.
  • Purchase low-cost items at yard sales, etc., and resell them on Amazon for a higher profit (retail arbitrage).
  • Find goods that are already selling well and build on this.
  • You can buy popular goods that are already selling well and resell them under your own name.

Head to the Amazon Best Sellers List to look for current popular items and ask yourself how popular they will continue to be. While current trends could be a great way to get started, identifying emerging trends and expanding on your products to remain relevant is vital.

FBA Guidelines to Maximise Sales

If you choose for your products to be fulfilled by Amazon, some tips to maximize sales include keeping the cost under $50, lightweight products cost less to ship, and low best seller rank. The lower the number, the more popular it is.

Choosing the most popular products to sell can be easy, but for the best chance of success, choose products that can be sold all year round, be improved upon, and are easy to manufacture.

Utilize the best tools on the market to help you identify what your niche should be so you can be as successful as possible. Thrasio will help you grow your Amazon business or even buy it once it comes for you to move on from a successful Amazon business.

Engaging Descriptions

You can boost your visibility on Amazon even more to pay attention to the product description, product name, and meta description for your listing. Have you ever Googled a product, and it brought up an Amazon listing? This is what you want. Optimize your content for search engines by putting keywords into your title, description, and meta for the best success.

Giving Your Business a Competitive Edge

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In today’s competitive market, you are always looking for ways to improve, grow, and give your business an edge. While there are many ways you can grow your business, you should always be looking for ways that will help you specifically stand out against the crowd. 

Hone in on Your Niche

If you haven’t already picked a niche, then you need to do so. Picking a niche allows you to focus on your target audience. When you find a specialized niche, you can cater to a specific need in the market. If competitors have overlooked a subsection of the market, then you can be the one to fill that need. 

If you already have picked a niche, then see if you can specialize it even further. When you can focus all your efforts on a small group of people, then you can create loyal customers that will do your marketing for you to their friends with the same interests. 

Appreciate Employees

Creating loyal employees that feel like a part of the team and will stay with the company will help you in many ways. You will not only have employees that are committed to the company and work towards corporate goals, but you will also have to spend less time recruiting, interviewing, and training new employees. You can show employees you care by offering incentives, ways to move up in the company, and offering corporate gifts from GThankYou. Offering competitive pay and good benefits will also attract the very best employees. 

Take Risks

Playing it safe may help you stay level, but if you want to grow, then you need to think outside the box. No growth happens by playing it safe and doing things the same way they have always been done. Even if everyone in your industry does something the same way, that doesn’t mean there isn’t a better way to do things. Taking risks can push your company to the next level. 

Look for Competitor’s Weaknesses

It is important to study your competitors and their practices. If you can see what they provide to their customers and how they try to meet their needs, you may be able to find a weakness. Once you find something they could improve, then you can make that your strength. By offering something no one else is offering, you will have an edge. You might find these weaknesses in product quality or customer service. You may find an untapped part of the market. Whatever you find, make sure that you start to incorporate these as priorities in your company. 

Trust Yourself

There will be a lot of people telling you what to do, both within and outside of your company. While it is important to consider the advice you receive, you also need to realize that you will get conflicting advice, and you won’t be able to make everyone happy. You need to learn how to sift through all the data and advice and find the best course of action. This means you need to learn to trust your gut and make choices that make the most sense to you instead of catering to other people.