Don’t Make These Business Website Mistakes If You Want To Gain Customers

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It’s too common to assume that the mere presence of a website will help you find new customers. In a lot of cases, designing a website and publishing it online will lead to a few new customers here and there. Even if it’s a terrible website, there are so many people on the internet that there’s always a chance. 

Needless to say, you will improve your chances of gaining customers if you take better care when setting up your site. There are loads of mistakes you can make, many of which won’t help you find new customers. So, if you want to increase sales and use your website to generate leads, then here are the mistakes you really can’t afford to make: 

Outdated or cheap web design

What’s the most common thing to do when you need a website for your small business? You look online for the cheapest website builder, then use one of the templates. This will give you a site in seconds, but it won’t look very good. 

To customers, it looks cheap and unprofessional. The design of a site has a vital role in influencing people’s decisions. I know I’ve chosen businesses over others purely because I felt their website looked more professional. So, don’t make the mistake of settling for cheap web design because it’s more affordable. If you need help with website design, then your best bet is to look for professional designers. Yes, they’re more expensive, but the results will lead to a far better return on investment as more customers come flooding in. 

A lack of information

There’s nothing more annoying than being on a website and not finding the info you need. If consumers visit your site and are interested in what you offer, then you must provide them with all the critical information. Show them what you do, provide answers to frequently asked questions to settle any doubts, tell them about your company, and make it clear what needs to be done to get in touch with you. 

If you make the mistake of leaving out information, then it’s frustrating for the consumer. Again, from personal experience, I’ve left websites because it’s irritated me that I can’t find crucial information to help me decide whether I want to make a purchase or not. You’re more likely to gain customers if they know as much as possible. 

Keyword stuffing

You’ve heard of SEO, and you probably know a rough explanation of what it is and how it works. As such, you’re aware that keywords play a critical role on your website. You must implement them if you want to reach your target audience and increase the chances of finding customers. 

The common error is to start keyword stuffing. Doing this will only lead to SEO penalties that send your website further down the rankings. You gain less exposure, your website loses authority, and it will be almost impossible for people to find it. 

When used correctly, a website is a powerful tool to bring in lots of new business. If you want to gain customers, then make sure you never make any of these mistakes again.

The Best Ways To Find Freelance Work Online

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If you’ve ever heard people talking about making money online and have wondered about how they’re doing it, then it’s probably also crossed your mind at some point that what they’re doing is some kind of big scam and that they’re either being scammed by getting involved in a get rich quick scheme or that they’re knowingly doing something illegal or unethical, when in fact, for the most part, they’re not doing either.

Of course, just like everything else, there are definitely still some scams that exist online, but mostly, these are pretty easy to spot nowadays and those who work from home and make money online are doing so in a legitimate way that really is just the same as making money by working for someone else except that they can do it entirely online because the internet has provided us with the technology to do so.

So, in this post we’re going to share with you some of the best ways to find freelance work online.

Social media:

Using social media is definitely one of the best and fastest ways to market yourself and your new business online and if you’re going to be offering freelance services such as translations, copywriting, graphic design or consulting, then you can do this by just announcing what you’re going to be doing on your own social media profiles and letting people know they should reach out if this is something they either need themselves or if they know someone who needs it.

Additionally, there are also specialized groups on places like Facebook that are full of people looking for these services, so go into those and network by providing value and letting people know about what you do so that you can start getting some clients.

Freelance marketplaces:

Freelance marketplaces definitely don’t have the best reputation, and quite rightly so since a lot of them have been known to be places that really undermine the work of freelancers by allowing everyone to bid on jobs at low rates which has attracted clients who don’t understand the value in certain services. However, not all freelance sites and marketplaces are the same, and many are now making a conscious effort to set themselves apart and not be seen as the bargain basement sites they have been. There are now many that set things like minimum project pricing so that Online Tenders can be made in a more realistic way and that the competition is based on skill and not on price.

Your own website:

Having your own website when you run a business – even if it’s as a freelancer is always going to be a massive plus point in your favor and definitely something that you should be considering because it’s a great way to build relationships with people and also you own your website unlike social media or other freelance sites that you can be removed from or that can go out of business, and since it’s never a good idea to put all your eggs in one basket – especially not in business, then having your own website just makes good sense.