3 Things To Look For In An Excellent Business Website

Collaborative post – may contain affiliate links

No matter how big or small your business is, you will need a website to place yourself online. The majority of shoppers begin their journey with a Google search, meaning they find companies through websites. If you don’t have one, you won’t be seen. 

Additionally, it’s not enough to just create a bog-standard business website. No, it needs to have specific features and traits that make it effective. Bearing that in mind, here are some things to look for in an excellent business website:

SEO-Friendly

If a website is SEO-friendly, it means it ranks well in search engines. In essence, it’s easy for the search engine to find the site and categorize the pages into different searches. Therefore, your website will appear more frequently and higher up the search engine rankings. From here, you can bring in more traffic, meaning your website is basically a magnet for leads. An SEO-friendly website will typically have great content that incorporates keywords, an excellent structure, lots of links, fast loading speeds, and so on. As a general rule, the more user-friendly a site is, the more SEO-friendly it becomes. 

Valuable Content

A good website has some content that gives a bit of information to consumers. An excellent one provides valuable content that users can take advantage of. Your small business needs a website that gives as much information to users as possible. Provide all your contact details, business info, service details, and more. Include frequently asked questions to offer instant customer service, and write blog posts to further extend the information you provide. When a website has valuable content, it makes it easier to draw people to it. Not only that, but this helps to enhance your reputation and gain a sense of authority. In doing so, this will build trust with consumers and can make your website convert. 

A Good ROI

Lastly, you have to look for a good ROI from your business website. Essentially, this means that your website generates more money than it takes to build and run it. One way to almost guarantee this is to opt for a proper web design service. As it mentions on https://rsmconnect.com/website-design/, when a website is designed by professionals, it shows! A professional-looking website can attract more attention and bring a whole host of new customers to the party. In turn, this helps you generate a better ROI by gaining new customers and making more money. Also, the advantage of professional services is that you trust experts to build and maintain your website. As a result, they can use techniques and methods that are more cost-effective than if you did it all by yourself. Thus, the cost of running your site decreases as the profits you earn go up. 

The big question to answer is whether or not your website has all three of these things. If you can tick them all off, it means you have an excellent and effective business website. If you can’t, you have to focus on getting all three lined up to enjoy online success.

Family Laws In Orlando, FL: All That You Need To Know

Family laws are certainly the most complicated matters to deal with. No one would like to lose their assets, property, wealth, or even their child to someone because of a silly mistake during case representation in the courts. Of course, the stakes are too high and the resources are meek, mostly because neither the judge nor the jury would likely ruin someone’s life with an unjust decision.

Although the Florida Courts have their own self-help site they still recommend consulting with an attorney for issues related to family laws. Certainly, this is because the family laws are difficult to understand and handle for a commoner.

What type of issues are resolved in the name of family laws?

The most difficult part is to identify if a case or an issue would fall under the category of family laws or not. In general, as the experts from Fighter Law explain, family laws usually deal with divorces and child custody but also include other areas such as paternity issues, adoptions, prenuptial agreements, injunctions, etc. To put this into perspective, a case that involves the separation of assets and child custody post-divorce would fall under this category. However, if the separating spouses happen to be business partners as well, that part would not be included under the family laws, but instead, be dealt with separately under the business reforms laws.

How to determine if an attorney is needed or not?

By simply looking at the peripherals of family laws, they may seem very easy to understand. On the contrary, they are not as simple as they look. For instance, consider separating the assets and liabilities after getting a divorce. While the process might look very simple to you, the court has to consider several factors before they pass on a portion fo the total wealth to any of the separating spouses. They may have to consider the employment options, age of the children, custody of the children, and overall wealth of both the partners. Additionally, courts do not concern with any of the property items and assets that belonged to any of the spouses before the marriage or after getting the divorce.

In short, it is vital that a family law attorney must be hired for handling all cases that concern family matters when seeking legal jurisdiction.

Finding and choosing the right attorney for your case

While it makes sense to hire a legal attorney, finding the right one can be overwhelming. After all, every lawyer out there advertises only the best about them. Or more so, they do not mention any shortcomings. Therefore, finding the right lawyer to handle your case is a pinning matter in itself that needs constant revaluation.

Nevermind, you can use some tips to help with your search.

  • Start with Google

The obvious thing to do is search for some names who you can trust. But it could be difficult looking through the yellow pages or the telephone directories to find the right names. Moreover, since there are chances that you might not know anything about the practices involved you may end up contacting a wrong attorney. A rather smart way to start your search is either by asking your friends or relatives for references or searching on Google. While referrals from friends and relatives could be limited, Google can offer you plenty of options and that too within your reach. You can start with your search using terms like ‘divorce lawyer’ or ‘adoption attorney’ to begin your hunt.

  • Sorting out the list

Certainly, you would have a list of attorneys that can help you with your case, by now. But, at the same time, you surely cannot hire them all. You need only one and the most befitting lawyer to help you in your case. So, you should start sorting out the list as per your desired criteria. For example, you can sort out the prospects on the basis of your location, the cases they specialize in, and of course how large a team they have. This should certainly reduce your list to just a couple of names.

  • Consider experience and expertise

While sorting out the list, the most important factor that you should not neglect is the years of experience that your potential lawyer has. Or more importantly the years of experience they have in handling and winning the cases that closely relate to yours. For example, if you’re looking for a lawyer to help you with fostering papers, you must consider your lawyer’s experience in expertise in this particular area.

  • Check with patrons and peers

A good way to identify that the choices you’re making will certainly help you positively with your case is to confirm your lawyer’s competency with their former peers and patrons. So you can actually ask your potential attorney to help you connect with some of their former clients. You can, perhaps connect with the former clients and ask about their experience with the lawyer. All sorts of questions are important, be it regarding the conduct of the case, the filing procedure, or even the fees.

  • Negotiate the fees according to your budget

Notably, the fee is the most influential criteria during your hunt. You wouldn’t want to go overboard your own savings and wealth just to win the case. Neither would you be willing to lose a huge chunk of your share of the wealth to your attorney. So, it is wise to look for an attorney who can help you resolve your case within your budget and that too in the shortest time possible. Most of the lawyers charge a fixed fee but some also charge fees per session, therefore, budgeting and fees negotiations make even more sense.

Family laws are certainly not easy to handle. While on one hand there’s the trauma of issues within the family, on the other hand, there is stress concerning the legal implications. Nevertheless, you can rest assured that having a reliable and experienced attorney on your side you stand a better chance at winning the case.

Taking A Bite Out Of SEO

Rachel-Howe

Rachel Howe is someone I know through the social media platform Brazen. Back then it was a virtual place to meet other Young Professionals. Recently I had a client who asked me for a SEO recommendation so I scoured through LinkedIn and contacted Rachel to gauge her interest. Long story short, my client hired Rachel and everyone is happy. Since SEO can be an intimidating subject, I’ve asked Rachel to share her thoughts in the following interview:

1) Tell us a little bit about how you got started in SEO.

Well, what can I say? I don’t think anyone can say that they grew up wanting to be a search engine optimizer when they were a kid. Especially since the internet is less than half a century old! I did what I think most people who entered the profession ended up doing, I kind of fell into it. When I was a kid I used to want to be an artist or a veterinarian. I quickly realized that I was no good at science and biology. And, while I enjoy art and have taken a few college art classes, I knew that it wasn’t something I was passionate enough about to do day in and day out (not to mention when you’re putting yourself through college, being a starving artist just won’t cut it.). So, I studied marketing. I could see myself as a businesswoman and marketing combined my interest in using my creativity and business interest. I had no idea what I wanted to do though. When I graduated, I ended up working in the corporate setting for a couple of years. I knew that I couldn’t keep that up. It was just too draining. So I did things I liked like writing and marketing. I set up my own blog and started blogging about internet marketing. Soon after I got my first agency job at a small agency here in Milwaukee. And the rest is history ☺

2) What are some misconceptions about SEO that you’d like to clear up?

I think the SEO industry is interesting because there are people out there that give it a bad rap. There are “black hat” SEOs that try to game the system and make a quick buck, which are the biggest culprits. But there are also people that just think that you slap a few title tags on a site, stuff some keywords on the page and voila! The site is SEOed. While that would be great, it also does the profession a disservice. It is a profession for a reason. People make their livelihoods out of it and a lot of work goes into doing great SEO. It’s a large combination of things including understanding algorithms, code, marketing principles, PR and having good business sense. There’s a lot of work that goes into it, so my hope is that by bringing transparency in combination with education, we’ll shed more light into this up and coming, complex industry.

3) On your site, you talk about creating meaningful connections vs. solely driving sales and leads – why is that important?

A lot of people will tell you they can make you a ton of money with SEO and get you to the top of Google for “xyz” terms. The chances of them delivering on that is low. Yes, it is definitely possible, but there really are no guarantees with search engines. Things change all the time and you can only really estimate and put your best foot forward. Even if they could get you to the top and let’s say they convert here and there. Are they repeat purchasers, or just a bunch of one-timer purchasers or visitors? Because if all you get is one time purchasers or visits, you’d really be missing out on a valuable segment of your market, which is repeat purchasers. And going after that is a better use of your marketing dollars and time.

If you think about how search engines like Google evaluate websites, it’s really almost like evaluating a business as if it were the brick and mortar itself. You have to be a good, credible business in the real world and that translates on the internet. Which is largely due to the relationships you build and how you run your shop. So, it’s really important to think about the broader perspective when you get into marketing your business online, or anywhere for that matter.

4) If you had to sum up what you do in one word, what would it be? Why?

Marketing. At the end of the day, great SEO is more than just getting higher rankings. It’s helping people market their products and services.

5) Describe to my readers what it’s like working with you & why they should hire you!

I like to think that I’m easy to get along with and at the end of the day, I want to help people with marketing and growing their business. I think big picture, but I’m also practical. I don’t tell people what they want to hear, I tell them what they need to hear so we can focus on getting results. If you want to work with someone who’s honest, hard-working and cares about getting you results over a paycheck, then here I am! (of course, I want a paycheck, but you get the point 😉