Collaborative post – may contain affiliate links
In some cases, it’s not possible to avoid disasters in business, but often, there are steps you can take to protect your company and minimize risks. In this guide, we’ll take a look at some strategies you can employ to shield your business and reduce the risk of unexpected incidents or threats.
Securing physical premises
If you own a store, a restaurant or a bar, or you rent a warehouse that is full of stock or an office packed to the rafters with technological gadgets and gizmos, it’s essential to ensure your premises are secure. Commercial properties can be enticing prospects for thieves looking to seize items with high street value. Consider investing in security measures and deterrents, such as alarm systems, outdoor lighting and CCTV, or hire a security firm if your premises contain expensive or sought-after products. In addition to investing in robust security measures, it’s also essential to ensure that you have insurance. If your store is broken into, and stock is taken, for example, you should be able to make a claim.
Cybercrime is one of the most significant threats to businesses today. It is often assumed that it’s only large corporations that are on the radar of cybercriminals, but small businesses are also a target. If you don’t already have rigorous policies and watertight plans in place to prevent security breaches, now is the time to investigate measures you could take to protect your business and your customers. Many companies store personal data, and breaches can contribute to lost revenues through downtime and a loss of consumer confidence. If you don’t have an IT department, it’s worth considering working with an agency that offers consulting, IT support and data security and disaster recovery services. Having access to expert advice will provide you with peace of mind and ensure your networks, systems and devices are secure. It’s also beneficial to provide staff training to help employees spot the signs of scams and to ensure they understand policies related to network security, working from home and using personal devices.
Protecting your reputation
Did you know that over 80% of people now check reviews and ratings before buying products or choosing service providers? In an age where online feedback can make or break you, it’s vital to be proactive when it comes to protecting and improving your reputation. Prioritize customer service, reward loyalty, make sure you deliver on the promises you make and try and set your business apart from others. Connect with customers through social media and personalized emails and showcase the human side of your brand. Supporting good causes and initiatives that are relevant to your business is an excellent way to give back and to enhance brand image. It’s also important to look after your employees, to be honest and open with customers and to address complaints or negative feedback promptly.
Business owners will always face challenges, but disasters are not always inevitable. Protecting your business bubble can help to save money, enhance your reputation and increase your chances of survival if an unexpected obstacle or incident threatens your future.