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Digital marketing and SEO expert Lance Bachmann agrees that many people have a goal to become their own boss but lack the effort to make them a reality. Running a business requires energy, time, and resources, and one thing that seems to hold everyone back when it comes to growing their online business is money. If you can relate to the above, check out these four tips to quickly grow your business even with limited cash.
1. Select the right website platform
For an online business, having a website is crucial, yet many owners make the mistake of selecting the wrong platform to establish their website. Unfortunately, such errors will cost your business more money and further restrict its growth potential.
There are several website hosting platforms to provide you with good plans to get your business running smoothly, at least until you’re ready to increase your resources to match your business growth. Regardless of whether you’re a small or large online business, this is a decision you should give thorough consideration to before settling on one.
2. Be unique
It’s tempting to take the shortcut approach by replicating another business’ method or strategy for quick success. While this may seem very convenient, customers now purchase from brands they know and trust. Being genuine is essential; if your business appears a clone or exact copycat of another, it can be challenging for customers to identify the real you. It’s okay to model successes and frameworks that work but avoid cloning. Let your business stand out and be unique.
3. Integrate social media
With the millions of people using social media, it has become a platform to engage large audiences. According to Statista, 70% of the US population own a social media account which they regularly use to post photos, comment, and interact with other audiences. Per these numbers, if you’re looking to reach a wider customer audience, it’s essential to share your content, products, and services on social media platforms. If you have a business website, you can easily integrate social media into your website to automatically share your content. The primary goal is to keep your profile active, grow your audience and convert them into website traffic.
However, don’t simply draw website traffic, but utilize it to grow an email list to interact with them personally. Additionally, remember not to over-rely on social media for traffic and leads.
4. Connect with complementary business
The importance of networking can’t ever be overemphasized. Building a mutually beneficial relationship with other businesses offers great potential returns for your online business. Networking is vital in creating visibility for your business in front of customers who may have otherwise not known about it.
Networking requires good effort to link up with other businesses in the industry that are not directly competing with you for the same customers. It’s worth noting that several large corporations sometimes merge to expand their collective reach, for instance, Google partnering Samsung to create Android phones. This means Samsung customers utilize Google’s Android platform, which is a win-win for either business.
As effective as these tips are, investing in yourself remains one of the prominent ways of boosting your business for free. Is it content creation, promoting audience engagements, or messaging? You’ll need to put in the effort to become a success, particularly in the current competitive digital environment.