Collaborative post – may contain affiliate links
Print marketing still has a prominent role to play in the modern day. Whilst online advertising has been generating a wealth of attention, it would be extremely naïve to neglect your print strategy. When you consider the fact that print marketing is tangible and highly targeted, you see that it boasts two qualities that online marketing will never be able to rival. Because of this, both types of branding must be used if you are to market your company effectively. This post reveals the wealth of products you will have at your disposal when working with a high-quality printing company. You should give each of these products careful consideration before deciding whether they are right for your company or not.
First and foremost, let’s begin with those print items that have been designed in order to stand out from the crowd. This includes the likes of posters, display materials, flags, and teardrop banners. These items are generally big in size and thus they will typically be placed in a prominent area in order to generate attention. You could place a large poster in your shop window to advertise a discount you have running at present. This will draw people in off the street into your store. Moreover, you may place flags in a busy city centre to market a particular event. With these sorts of products, location is everything if you are to maximize the impact of your marketing material. The great thing about large promotional items such as these is that your ROI is generally very high, as one banner will be seen by a huge number of people. These products are ideal when you want to appeal to a mass audience rather than a targeted one.
In direct contrast to the items that have just been mentioned, you then have those that are ‘letterbox perfect’, i.e. they can easily be posted through your letterbox. This includes the likes of leaflets, flyers, brochures, newsletters, magazines, and catalogues. These are designed to have a greater pull on the reader. Whereas posters and banners contain little information but have attention-grabbing value, leaflets and newsletters contain much more detail and are designed to engage with the reader. These items are a lot more targeted. They can be used to advertise several different items from your company, an array of promotions, various events, and so on and so forth. In fact, a lot of companies are embracing the prospect of having their own magazine. This works in a similar fashion to online content marketing. You are empowering the customer with knowledge in the hope that they then buy from you. This is indirect marketing and it works extremely well.
Last but not least, what about promotional items? This encompasses everything from t-shirts, to pens, to bags, to USBs, and so on and so forth. These items will contain your company’s logo and any other relevant details, such as your website address. These work to create a loyal consumer base. You are essentially giving someone a gift and this generates a connection between you and your potential customer. They will then feel somewhat obliged to use your business whenever they require the service you offer. Moreover, by providing them with an item they will use a lot you are constantly advertising your services again and again. It is also worth considering the fact that an item such as a bag will be seen by a wealth of other people too. Therefore, the recipient of the item will be advertising your company for you.