3 Branded Items Your Business Needs

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There’s a lot of items that your business needs. Everything that you buy should have a purpose. After all, frivolous purchases can be damaging to your finances. In some cases, the smart businesses buy items which have two functions. For example, a branded pen is something which will help to write things and also promote your business at the same time.

As you can probably tell, there are a handful of different branded items that your business needs. They all help with your image, but they are also functional. We’re going to be looking at our top selection of these objects here.

Clothing and accessories

The first item on the list is the obvious one – clothing. When you have a business, there’s often a dress code. Something that all the employees need to wear. There’s a lot of reasons for this. Whether it’s to create a sense of uniform, community or to help customers identify members of staff, there’s a reason for branded clothing.

You can begin to understand why you need something like this. It’s a critical asset for business people who want to be able to promote themselves while helping their staff to look good. For example, if everyone wore custom embroidered club ties, then not only would they be part of your company, but they also serve as walking advertisements when they’re out and about.

Pens and notepads

Let’s imagine you’re a business which is always sending staff members out into the field. You might be consultants, estate agents, financial advisors – the actual profession isn’t essential. What is vital, however, is how you present yourself. It’s all about that subtle advertisement. If they use pens and notepads which have your brand on when they interact with customers, then they’re sending a message while at the same time reinforcing the excellent work you do.

Another advantage of this particular type of item is that they can be cheap to produce. You want that exceptional level of promotion without paying extreme amounts of money for the privilege of doing so.

Company cars

Alright, this is the pinnacle of branded items. Any business which can afford to have a company car is one who is doing well. A branded vehicle can be many things, and we’re going to look at some of them here.

First and foremost, it’s a tool for promoting your business. When you drive it to and from work every day, you’re creating a sense of importance, and it commands respect. First of all, any business which offers company cars is sending a message to employees. If they work hard, they could have one. It creates a goal to aspire towards and gives them a dream. That’s good for productivity.

To summarize, these are some of the most necessary branded items for your business. They represent a selection of methods to promote yourself as being a legitimate enterprise, as well as ensuring that you are generating massive interest in your brand. No matter how you approach the situation, it’s one that works in your favor.

4 Reasons Why Your Business Should Embrace Branded Products

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We all want something for nothing. And businesses who demonstrate that they can provide that for their prospects, their customers and their employees can earn the loyalty of consumers in an era where most know that they can afford to be fickle. However, the secret lies in what you give away. Even when giving out freebies it’s important that what you offer is of value to its intended recipients.

Here we’ll take a look at branded products and the reasons why your business can benefit from giving them away…

They come in all shapes and sizes

What’s great about branded goodies is that they come in all kinds shapes and sizes. They’re affordable and impact little on your profit margins yet they can make a big impression on their recipients. They make for cool giveaways at trade shows and exhibitions, they’re a wonderful way to say thank you to a new customer. They’re a great way to establish trust for a new prospect. No matter who the recipient or what the occasion there’s a perfect branded product for you. If you want to give away something small portable and useful like a branded keychain you can click here for some great ideas. Or you can aim for something a little bigger or more technologically advanced. From USB sticks and Mp3 players to cookware and glassware… If you can get your name printed on it, you can use it to make an impression for your target audience.  

When customers see them, they’ll think of you

The reason why so many brands use branded freebies is because they find their ways into the homes and offices on those who make up their target market. The more useful the product, the more likely it is that it will be used regularly. And every time they see it they will think of you and your brand. There’s colossal currency in that. Of course, if you wanted ubiquity, you’d spam your client base with intrusive ads. The great thing about branded goods is that…

They help to create positive associations with your brand

It’s one thing getting your name, logo and message out there. It’s another thing altogether to get people to be grateful for it. The beauty of branded products is that they tend to fulfill a clear and useful function for their recipients. Thus, every time the user comes into contact with them they are helpful, useful and valuable. And those are some really strong associations with which you’d want your brand to allied. All businesses want to build value in their brands and this is a great step in doing just that.

They can help show employees how much you care

All business owners want to ensure that their employees stay happy and motivated. After all, how can you expect your employees to embody your brand and the standards, ideals and principles which it represents if you don’t show them faith and encouragement? Some of your more prestigious branded products can also make great gifts to reward employees for their hard work, effort and endeavor.

If your brand isn’t already leveraging branded goods, it really should start as soon as possible!

Print Products That Are Still Effective Today

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Print marketing still has a prominent role to play in the modern day. Whilst online advertising has been generating a wealth of attention, it would be extremely naïve to neglect your print strategy. When you consider the fact that print marketing is tangible and highly targeted, you see that it boasts two qualities that online marketing will never be able to rival. Because of this, both types of branding must be used if you are to market your company effectively. This post reveals the wealth of products you will have at your disposal when working with a high-quality printing company. You should give each of these products careful consideration before deciding whether they are right for your company or not.

First and foremost, let’s begin with those print items that have been designed in order to stand out from the crowd. This includes the likes of posters, display materials, flags, and teardrop banners. These items are generally big in size and thus they will typically be placed in a prominent area in order to generate attention. You could place a large poster in your shop window to advertise a discount you have running at present. This will draw people in off the street into your store. Moreover, you may place flags in a busy city centre to market a particular event. With these sorts of products, location is everything if you are to maximize the impact of your marketing material. The great thing about large promotional items such as these is that your ROI is generally very high, as one banner will be seen by a huge number of people. These products are ideal when you want to appeal to a mass audience rather than a targeted one.

In direct contrast to the items that have just been mentioned, you then have those that are ‘letterbox perfect’, i.e. they can easily be posted through your letterbox. This includes the likes of leaflets, flyers, brochures, newsletters, magazines, and catalogues. These are designed to have a greater pull on the reader. Whereas posters and banners contain little information but have attention-grabbing value, leaflets and newsletters contain much more detail and are designed to engage with the reader. These items are a lot more targeted. They can be used to advertise several different items from your company, an array of promotions, various events, and so on and so forth. In fact, a lot of companies are embracing the prospect of having their own magazine. This works in a similar fashion to online content marketing. You are empowering the customer with knowledge in the hope that they then buy from you. This is indirect marketing and it works extremely well.

Last but not least, what about promotional items? This encompasses everything from t-shirts, to pens, to bags, to USBs, and so on and so forth. These items will contain your company’s logo and any other relevant details, such as your website address. These work to create a loyal consumer base. You are essentially giving someone a gift and this generates a connection between you and your potential customer.  They will then feel somewhat obliged to use your business whenever they require the service you offer. Moreover, by providing them with an item they will use a lot you are constantly advertising your services again and again. It is also worth considering the fact that an item such as a bag will be seen by a wealth of other people too. Therefore, the recipient of the item will be advertising your company for you.

How Top Companies Use Merchandise For Brand Acceptance

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The use of branded merchandise is almost universal in customer-facing businesses. Every time you go to a hotel, you see branded pens and paper. Spas have branded towels. And restaurants serve their food in branded containers.

But why? Usually, when something is as universal as branded merchandise, there’s a reason for it. Although it might seem like an extra expense to the uninitiated, branded merchandise can make a big difference to brand acceptance, helping companies earn the trust of their patrons.

The crux of the desire to use this marketing method has to do with building trust through exposure. Although appearing professional is a part of the story, the real magic happens when customers get used to a brand. Exposure builds trust, and trust is what ultimately motivates customers to buy from you.

Here’s how top companies are using merchandise to drive their brand acceptance.

They Use It To Attract Marginal Customers

Merchandise outfits, like this company, are B2B enterprises in the market for selling customized trinkets that businesses then pass onto consumers. But why do they exist in the first place?

Simple branding is not a win-win transaction for customers. They’re exposed to a company’s marketing materials, but they don’t get anything in return. Merchandise solves this problem: the company gets to promote itself, as before, but the customer gets something in return that they can use, like a hat, keyring, pen, or USB stick.

Giving customers something that provides some kind of function allows companies to reach people who wouldn’t ordinarily respond to their brand message. Thus, merchandising can be a way to get at those difficult-to-reach potential customers.

They Always Target Their Campaigns

A lot of merchandise is cheap to make and can be handed out to whomever your business comes into contact with. The cost-benefit situation warrants it. But in some cases, a scattergun approach isn’t useful.

Your marketing department, for instance, might come up with a strategy to attract a new class of customers using more expensive items than, say, ball-point pens. Because these items are costly, you want to be sure that they’re getting into the hands of people who are likely to buy from you. Top companies, therefore, target their use of merchandise at those whom they believe will part with their cash and provide a return on the initial investment.

They Look For Bargains

Merchandise isn’t always cheap. But it can be, especially if you get your timing right. Often, merchandising companies have unsold stock sitting in their warehouses that they need to shift. As such, they sometimes offer bargain prices for companies who can make use of their excess inventory. Ring up and ask if there are any deals to be had, especially if a big client has cancelled an order.

They Define Their Objectives

Being able to control your marketing spend is a critical skill in business. And, like many other forms of advertising, merchandise is costly. That’s why it’s a good idea to set your financial objectives ahead of time so that you know whether your campaign has succeeded or failed.

Big companies, like Red Bull, use these kinds of metrics to determine whether marketing with merchandise is worth the expense.

You also need to think carefully about your customers’ needs too. Not all merchandise will be appropriate for every group of customers, so to have the most significant impact, you need to be discerning about what you give them. Think about your target demographic and what they might find most useful or valuable. Remember, the aim is to get them to experience your brand as much as possible.

They Give Customers Choice

If you can, it’s usually a good idea to provide customers with a choice over what merchandise they get. Having a selection available can make a big difference. You can also canvas customers to ask what they found the most useful and use their feedback to inform what you buy for your next big promotion.

They Use It Like They Would A Business Card

Business cards are ubiquitous in the commercial sector, with everybody using them as their personal advertisement. But there’s a problem with the business card model: everybody’s doing it.

Think about the last networking event that you went to. How many people did you ever get back to after they handed you their business card? In all likelihood, few if any. Merchandise is a great business card substitute, especially if you run a larger company. Not only is it memorable, but it’s also functional and more likely to be picked up again in the future.