Collaborative post – may contain affiliate links

We all want something for nothing. And businesses who demonstrate that they can provide that for their prospects, their customers and their employees can earn the loyalty of consumers in an era where most know that they can afford to be fickle. However, the secret lies in what you give away. Even when giving out freebies it’s important that what you offer is of value to its intended recipients.

Here we’ll take a look at branded products and the reasons why your business can benefit from giving them away…

They come in all shapes and sizes

What’s great about branded goodies is that they come in all kinds shapes and sizes. They’re affordable and impact little on your profit margins yet they can make a big impression on their recipients. They make for cool giveaways at trade shows and exhibitions, they’re a wonderful way to say thank you to a new customer. They’re a great way to establish trust for a new prospect. No matter who the recipient or what the occasion there’s a perfect branded product for you. If you want to give away something small portable and useful like a branded keychain you can click here for some great ideas. Or you can aim for something a little bigger or more technologically advanced. From USB sticks and Mp3 players to cookware and glassware… If you can get your name printed on it, you can use it to make an impression for your target audience.  

When customers see them, they’ll think of you

The reason why so many brands use branded freebies is because they find their ways into the homes and offices on those who make up their target market. The more useful the product, the more likely it is that it will be used regularly. And every time they see it they will think of you and your brand. There’s colossal currency in that. Of course, if you wanted ubiquity, you’d spam your client base with intrusive ads. The great thing about branded goods is that…

They help to create positive associations with your brand

It’s one thing getting your name, logo and message out there. It’s another thing altogether to get people to be grateful for it. The beauty of branded products is that they tend to fulfill a clear and useful function for their recipients. Thus, every time the user comes into contact with them they are helpful, useful and valuable. And those are some really strong associations with which you’d want your brand to allied. All businesses want to build value in their brands and this is a great step in doing just that.

They can help show employees how much you care

All business owners want to ensure that their employees stay happy and motivated. After all, how can you expect your employees to embody your brand and the standards, ideals and principles which it represents if you don’t show them faith and encouragement? Some of your more prestigious branded products can also make great gifts to reward employees for their hard work, effort and endeavor.

If your brand isn’t already leveraging branded goods, it really should start as soon as possible!