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Putting all the effort into starting a business is commendable, but you need people to be aware of who you are and what you stand for. There are many mediums for displaying your brand and corporate identity that can establish what you stand for, reveal a logo or convey a company-wide belief.
Developing and establishing a brand takes time and effort and the best way to accomplish this would be to consult with professionals in the areas of:
- Digital design
- Commissioned work
Engraved works are very specialized, unique, and exuberant while a digital design has a range of applications and commissioned works, while expensive are great promotional tools.
Classic’s Don’t Die
The time-old tradition of engraving is a respectable and admirable profession that combines precision and logic with absolute creativity. Many materials can be engraved upon such expensive stones as marble with a chisel as is the masonic tradition, the middle eastern method of pressing dies onto precious metals such as copper (https://universalengraving.com/copper-plate-intaglio-dies/) or ultra-modern techniques such as laser imprints through glass.
An engraved sign outside your office building, proudly displayed for all to see conveys a respectable attitude towards the self-respect of your business especially if you are situated on an affluent street such as London’s Oxford Street or inside a prestigious office building on Manhattan’s Wall Street.
You could, perhaps even indulge yourself in a treat and commission a personal name engraving for your office desk or a plaque for your door.
Having your brand immortalized in digital form has many benefits that apply to a modern business. A digitized logo for example can be resized at will to suit anything from company letterheads to full-page advertisements and can be recolored and adjusted for promotional or copyright purposes.
With a lot of today’s modern branding choices, a well-designed digital logo can also be applied across items such as company USB devices, pens, and uniforms. Using logos to great effect can also help establish your brand’s recognition but great care must be taken when developing a logo as it will usually be around for a whole.
It is rare that a company changes its logo but not undead of. Car manufacturer Toyota famously changed their logo in 1989 to better encapsulate their brand which is the company’s initial “T” made to look like a steering wheel.
Famous by Association
Having a famous artist come up with a commission work that is to be identified with your company can become the stuff of legend. Just think of Coca-Cola’s relationship with Norman Rockwell and the image of Santa Claus we now have that didn’t exist before. Pepsi also recently commissioned works from upcoming artists to be used on their new LIFEWTR bottles.
Of course, this helps out the artists to gain recognition as well since they might be struggling, and as their fame grows so too does the value of the artwork, which since you commissioned and paid for it, you now own. Public displays of commissioned artwork have been the most successful and with the platforms like Twitter getting the word out has never been easier.