How To Attract More Customers To Your High Street Business

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Many shoppers today believe that shopping online is the best way forwards, but that’s of no comfort to you if you’re running a high street business. You want them to come into your store, spend their hard-earned cash on your product, and leave you with more money in your pocket.

But how do you do it? It’s no secret that many offline retailers are struggling today, and many have even closed up shop because of too many losses.

Well, despite the challenges you face when trying to combat the online competition, there are still ways to attract more customers to your high street business.

#1: Give your business a facelift

First impressions count, so make sure your business looks the part. On a very simple level, a fresh lick of paint could do much to brighten up the outside, and you could redecorate inside to give your business a fresh new look. If you had the money to spend, you could also update the signage, perhaps with something digital to appeal to the modern consumer. 

It might be that the entire outside of your business premises could do with a new look as well, so you might want to consider renovating as part of your facelift. Check out the services of CEI Composites, for example. 

These are just a few of the ways to transform your business, so as people still visit the high street, you should consider doing something to attract their attention. 

Here are some other things to consider for a commercial refurbishment

#2: Use digital marketing methods

There is nothing wrong with using traditional marketing methods, of course, such as flyers through people’s doors. But as we have already established people spend most of their time online these days, you should use the internet to your advantage.

So, you might market your business on Facebook, perhaps by updating your customers on new additions to your business. You could use Instagram too, perhaps when showcasing new pictures of your products. And these social media for retail business tips might also prove useful, so follow the link to learn more. 

You should also invest in a website. Not only will this give you another selling platform, but you can use it to highlight special offers that can only be found in your store. To ensure your website can be found online, you should also learn more about SEO, and include links on your social media pages. 

And you should use business listing sites. Your customers will be using such sites when looking for the types of products or services businesses such as yours can offer, so make sure your business is listed.

#3: Give people an incentive to come in

Could you offer a discount sale once in a while? Could you hold a special event within your store, whether it’s related to your business or not? Could you offer hands-on sessions with your latest products? Could you hold a party for your regular customers (and their plus-ones)? 

By giving people an incentive to enter your business, they will begin to see more of what you can offer. Think about it, and then advertise what you are doing on your website, your social media channels, and your high street window.

We hope these tips were useful to you, but continue your research online, and browse our website for more advice on promoting your business.

Essential Outreach Tips to Find a Great Job

Gone are the days when one could find their first job directly after graduating and then spending all the professional days working in the same company. In many times, people are changing their jobs nowadays even up to 15 times during their professional career.

The process of finding a job is different for different people depending on many factors. This article rounds up some outreach tips that could help you get hired faster.

While some approaches to job search are decreasing in popularity, social media platforms are now increasing in popularity regarding job search.

1. Networking & Referrals

Not all jobs are kept public. There is a “hidden job market” that can only be accessed through networking and knowing the right people. You will need an open mindset for discovering, exploring and being open to new opportunities.

Remember that networking works magic: each network–family, neighbors, close friends, acquaintances, colleagues, and co-workers — is part of another network. This tells you how networking can turn powerful more than you think.

You should start by making a list of all people you need to connect with, the ones in the industry of your choice and reach them first. These come first in recommending you to their networks as well.

2. Career Websites and Job Searching Platforms

There are many career websites and platforms out there. While some of them are regional, others are international/global.

You should know what you are applying for; the type of job, geographical area, department, etc. For example, if you want to work in hotel management, you could narrow down and say something like “hotel management in Seattle”. Before you start, ensure you have the best up to date resume and Cover Letter.

Many sites are offering many templates: CV and Resume templates, CV and Resume templates, marketing templates etc. Onyx is a customizable template which works well both as an online or physical resume. It has a personalized image that gives your resume some character.

3. Create your Online Career Brand

You should build your brand which showcases your expertise and passion online where employers searching the Web can find it you easily.

Most recruiters use LinkedIn as their primary search tool, so you need to have a professional profile there. You can get hired easily when you have a brilliant online profile because you’re literary positioning yourself to be found by hiring managers with relevant openings.

4. Aim to Complete a Few job-related Goals Daily

Undisputedly, it takes a whole lot of time and effort to find a new job. When the job search takes long, one can easily get discouraged and eventually distracted.

The best way is to focus on daily goals which can motivate you to continue with your job search. Once you meet your daily job search goals, you’re motivated to keep on, towards your monthly goals. Then before long, you start getting interview invitations.

5. Job Fairs

Job fairs are the best channels to get hired, but you have to consider some tips here.

  • Most job fairs will advertise the companies participating in a job fair, so you need to check their websites to find out the open position they are having.
  • Ensure your cover letter and resume are updated 
  • Consider a networking card that includes your name, email, phone number and optionally your website, blog or LinkedIn account.
  • Have an outfit that’s appropriate for the job fair. A professional and comfortable outfit boosts your confidence.
  • Be ready with relevant questions for the recruiters just to show that you are passionate about the job.
  • Recite your elevator pitch and the eye contact to bring out the best first impression.
  • Make follow up with the recruiters, if possible send them a thank you note as connect with them on LinkedIn.

6. Company’s Website

If you have a list of companies you like to work with, the best thing is to go to their website and check the careers section for the job openings. If they do not have openings at the moment,

Consider sending them a polite pitch, telling them your competences and how you can help their company grow if they consider hiring you. Keep it brief and straight to the point. Then politely ask for more information about possible future vacancies.

7. Social Media Channels

Social media channels like Facebook, Google+, etc are powerful tools when it comes to searching for jobs. You need to consider the following advice when using social media channels; 

  • Use your real name on your profiles
  • Consistently use professional images across platforms.
  • Only make professional and appropriate images or posts
  • Delete the profiles on the websites that you are not using anymore regularly.
  • Consistently and professionally tell people who you are, what you do and what are your plans.

LinkedIn comes as the most popular job site, but other platforms such as Facebook and Google started implementing job searching options.

In the current modern and dynamic job market, finding your dream job might require a combination of more of the above methods. Try first the ones you are familiar with then get out of your comfort zone from time to time and experiment with more others as well.