Collaborative post – may contain affiliate links
If you are thinking about starting a dental practice, digital marketing is the perfect tool to help you get your business off on the right foot. Not only will it make it easier for potential patients to find your new business, but using SEO strategies and other tactics can also help improve your conversion rate once they arrive at your website! This post will cover four tips that can put you on the road towards success with digital marketing.
1 Build a Mobile-Friendly Website
It’s no secret that mobile technology has rapidly become the preferred method of browsing for most consumers. However, you might not realize how much your website can suffer if it isn’t optimized to be viewed on a mobile device. Not only will this make it more difficult for potential patients to find you, but studies have shown that around 50% of visitors who arrive at an unresponsive site immediately leave again – and won’t even bother looking through any other results! To avoid these problems, look into creating a responsive web design, so all pages are formatted correctly when viewed across different devices or consider building a separate mobile version of your site with specifically designed content. Either way, ignoring the importance of having a modernized website is a surefire way to lose conversions.
2 Optimize SEO
If a potential patient is searching for an area dentist, there’s no doubt they’re looking to find someone who can provide the services they need. Optimizing your dental website, so it appears on relevant searches will put you in front of your competition and increase traffic flow – which means more patients! You’ll want to use keywords directly related to what you offer and other long-tail phrases that don’t have much competition but still bring invaluable visitors.
For example, if one of your specialties were teeth whitening, using terms like “dentist near me” or “local dentists” would be beneficial since these words tend to pop up quite often when people make those queries. Also, remember not to go overboard with keywords, as Google is getting better and better at recognizing spammy content.
3 Find Suppliers For Dental Care Equipment
One of the most important things you can do to put your practice in front of potential patients is offering an extensive list of dental services. This means providing everything from exams and cleanings to X-rays, root canals, implants and teeth whitening! However, providing this high level of care requires excellent dental supplies – which is why finding suppliers for all kinds of equipment like chairs or lights will make it easier. In addition to having a wide variety of products to offer, many suppliers will also provide free demonstrations and other tools that can help increase conversions! Just make sure you ask all the right questions when looking for potential partners, so you know they have what is required. Also, keep in mind some brands charge more than others depending on their popularity – so do your research well.
4 Invest in Facebook Ads
Even though SEO and a mobile-friendly website are the cornerstones of a robust digital marketing campaign, you’ll also need to invest in Facebook ads. This is one area where investment can pay off since they enable small businesses like yours to reach out directly to customers who have already added your dental practice as part of their social media connections. If these people “like” or follow your business, it’s likely they use your services – which means more conversions! In addition, studies show that when consumers share content about products with their friends on Facebook, it increases sales by around 34% for companies that do direct advertising on the platform via boosted posts or paid ad campaigns.
In conclusion, there are many ways to ensure your dental practice has a strong digital marketing campaign. However, if you want to have the best chance of increasing conversions – you must focus on all four areas!