How to Build your Very First Website as a Solopreneur

Collaborative post – may contain affiliate links

In this day and age, you have to make sure that you have an online presence as a business. Studies have shown time and time again that 97% of consumers search for local companies first and 94% of B2B buyers look online too. Creating your own site is not difficult when you look at the amount of tools that are out there, and you would be surprised at how much it could help you to make the most out of your site in general. If you want to find out more about that, then simply take a look below.

Make it Responsive

62% of shoppers made purchases by using their smartphone in the year 2016. The number has increased dramatically since then, not to mention that people are choosing to order online over going into a store.  At the end of the day, if you want to make sure that your visitors are making the most out of your site, then you have to make sure that it is responsive. 40% of customers will choose to shop with a competitor if they do not have a good experience when browsing a website with a phone. If you want your site to be successful, then catering to your mobile users should always be your first priority. If it isn’t then you may find that things end up not going your way and that you see a huge drop in your conversion rate.

Make your Site Easy to Find

You need to make sure that the domain name you have describes both your company name and your business name well. If you have multiple domains, then make sure that they all point to your site. You also need to make sure that your domain is easy to remember. If it isn’t then you may find that you end up struggling and that you also find it very difficult to get ahead in the SERPs. If you need some help, look into core web vitals.

Your Contact Information

If you know for a fact that your business depends on people contacting you or even calling your sales team then you have to make sure that you put this information above the fold. You have to make sure that people can find you easily and you also need to make sure that you are taking the right steps to boost your conversions. Your contact information should ideally be at the top of your home page so that visitors don’t have to spend too long looking for a phone number or even an address if they want to contact your business.

Make it Easy to Navigate

It’s so important that you make your site easy to navigate. If your site is not easy to navigate then you may find that you end up struggling to convert and that you have a very high bounce rate. Ideally you need to have five tabs which are all clearly labelled. You also need to have related pages underneath each one. Your users should have a way to get back to the home page regardless of where on your site they land. Very often, a search page can take your user to one of your service pages as opposed to your home page, so you need to keep this in mind.

Uncluttered Pages

Your readers need to be able to put things into context. If you are overloading someone’s mind with information, then this will make it much harder for them to retain the right information and you may also find that it’s harder for you to make your sale. You need to use a nice mixture of text and graphics if possible as this will help you to give them a very clear page and it will also help you to rocket your success overall.

One way for you to make your pages simple would be for you to cut down on the amount of social widgets you have. This can include Twitter feeds. If you aren’t sure if you should do this or not, then ask yourself, are you really adding information that your users care about? If your feed does not support the page, then remove it. It’s not needed.

Make sure Everything is Accurate

It goes without saying that information that is not accurate will turn consumers away from your company. It doesn’t matter if you have a wrong number, some outdated information or even a few grammar errors because this will make your company look unprofessional. You should make sure that you proofread each page you have before it goes live, and you should also check each page periodically too. This is especially the case if you are updating your site in other ways.

Speed

Studies have shown time and time again that over 88% of people have a negative association with sites that are buggy or slow. 28% of people say that they would go to a competitor if they felt as though the site they were trying to access was taking too long to load. It’s so important that you keep your site running smoothly by updating your software and also by trying to find a website that can actually handle the bandwidth demands that you have.

The Importance of a CTA

Each and every page on your website should ultimately entice the reader to take some kind of action. They need to sign up for a service, call you or even download the white paper you are offering. You have to make sure that there is a clear piece of information telling them what to do and you also need to keep it above the fold if possible. This will help your readers to really make the most out of their experience and it helps you in terms of conversions.

Simple Designs are Key

Limit the use of different colors, fonts or gifs. This can distract you and it can also pull eyes away from the ultimate focus of a website page. If you can add bullet points, even better as it will boost your conversion rate more.

Getting Your Customer Service In Good Order

Collaborative post – may contain affiliate links

A bad review can put a lot of people off make future purchases. Consumers are quick to believe a bad review over a good review – and sometimes with good reason. The age of the influencer has meant that people are no longer sure if the glowing reviews of products are real – or paid for. And only with recent crackdowns has that become clear. 

In order to really thrive as a business, your customer service needs to be exceptional. And it doesn’t matter if you are selling soap from your kitchen, or running a multi-million pound/dollar establishment – you need to maintain the highest standard possible. 

“There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.” –Sam Walton

Easy

You need to make it easy for people to get to you. You should have your customer service numbers easy to see on your website, and on from that – on all of your social media channels. People will often prefer to email or message you on social media. So you should have that set up ready for people to get in touch. 

Polite

When they reach your helpdesk of choice, they should be greeted with a respectful person. Often people who are getting in touch with customer services aren’t doing so because they are happy. So it can be hard to keep your cool unless you are well trained, like Single Point Global in providing these services. 

Even automated services should be polite in their responses. 

Prepared

You should be ready to have some angry people ask a lot of you to rectify smaller issues. It is up to you how you deal with these things. Typically make sure customer service operatives are authorized to give discounts, arrange returns and elevate the issues where required. 

The more power that your operatives have, the less likely you will find a more significant complaint on your hands. 

Encourage Feedback

You will not know if you are doing, or if you are doing badly unless you ask someone. They will be able to tell you where you can make improvements, if your delivery is too slow, where the issues are in your products. This will enable you to make changes and fix the issues. So while lousy feedback might feel like you are being attacked, actually it is really beneficial for you to be able to do something constructive with it. For example, if you hear consistently bad reviews about your current choice courier – you can then simply swap and see if that improves the situation.  

They’re Not ALWAYS Right

Ideally, you will have happy customers who are raving about your goods, but occasionally you and your staff will be tested. There will be a customer who will have an issue with you, your products, your ethos and more. And, nothing you say or do will help rectify the situation. It is essential to know that, nor you or your customers are always right.

Why The Internet Is Good For Business

Collaborative post – may contain affiliate links

If you’re working online, there’s a good chance you’ve been doing so for a while. Either as your main source of income or as a side hustle, you know how much of a lucrative market the internet can be. But a lot of people don’t realize that! At the same time, a lot of people who are trying to make their way online don’t know the extent of what they could really do to boost their profits, and thus everyone needs a bit of a helping hand. If you’re one of those people, here’s a list of reasons for you to think over.

Easier to Find Jobs

The internet is a great place to find people, as almost everyone has an online presence these days. And that makes it a lot easier to find the kind of people you want to work for, or the people who need your services. Of course it’s still a competitive job market, but with at least 79 job sites out there for freelancers to peruse at their leisure, you’re going to have a lot more freedom to find your niche.

And you can apply to any job at any time from anywhere, meaning you’re going to have a lot more flexibility in your life. So no longer do you have to cope with the daily grind of life; you can immediately change your schedule whenever you want, and even take a plane to another country as long as you have a laptop and a wifi signal to your name!

Plenty of Easy to Find Resources

If you’re using the internet regularly, there’s a really good chance you’ve got a list compiled somewhere of every site or application you could use to make it through a hard time. And from just a few search terms that probably weren’t even spelt correctly! Never before has such a trove of information existed right at our fingertips.

When you’re in business, the principle remains the same. Take the most troubling parts of business: marketing, accounting, or inventory management etc. When you’ve got a quick access portal to a lifeline like Qdos Accounting packages, you’re going to have a much better day at work. Not only that, but you’re going to go from strength to strength.

You Can Reach Anyone, Anytime

There’s a huge pro to not needing to communicate face to face: you can reach anyone no matter what time it is, and pass on urgent messages immediately. Simply leaving someone a text means you’re going to be able to pass on tasks and a to do list that needs completing stat, taking a lot of pressure off of yourself and any employees you might have.

The internet is good for business because you can run internal operations on an international scale, making it a lot easier to take the market by storm. It also means you can compete on the same level as any of the bigger businesses, and take on clients from anywhere in the world.