Collaborative post – may contain affiliate links
A bad review can put a lot of people off make future purchases. Consumers are quick to believe a bad review over a good review – and sometimes with good reason. The age of the influencer has meant that people are no longer sure if the glowing reviews of products are real – or paid for. And only with recent crackdowns has that become clear.
In order to really thrive as a business, your customer service needs to be exceptional. And it doesn’t matter if you are selling soap from your kitchen, or running a multi-million pound/dollar establishment – you need to maintain the highest standard possible.
“There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.” –Sam Walton
You need to make it easy for people to get to you. You should have your customer service numbers easy to see on your website, and on from that – on all of your social media channels. People will often prefer to email or message you on social media. So you should have that set up ready for people to get in touch.
When they reach your helpdesk of choice, they should be greeted with a respectful person. Often people who are getting in touch with customer services aren’t doing so because they are happy. So it can be hard to keep your cool unless you are well trained, like Single Point Global in providing these services.
Even automated services should be polite in their responses.
You should be ready to have some angry people ask a lot of you to rectify smaller issues. It is up to you how you deal with these things. Typically make sure customer service operatives are authorized to give discounts, arrange returns and elevate the issues where required.
The more power that your operatives have, the less likely you will find a more significant complaint on your hands.
You will not know if you are doing, or if you are doing badly unless you ask someone. They will be able to tell you where you can make improvements, if your delivery is too slow, where the issues are in your products. This will enable you to make changes and fix the issues. So while lousy feedback might feel like you are being attacked, actually it is really beneficial for you to be able to do something constructive with it. For example, if you hear consistently bad reviews about your current choice courier – you can then simply swap and see if that improves the situation.
They’re Not ALWAYS Right
Ideally, you will have happy customers who are raving about your goods, but occasionally you and your staff will be tested. There will be a customer who will have an issue with you, your products, your ethos and more. And, nothing you say or do will help rectify the situation. It is essential to know that, nor you or your customers are always right.