Tips that will Help you to Become a Successful Solo Entrepreneur

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Being a solo entrepreneur does not mean that you are truly destined for a life of solitude.  It also doesn’t mean that you are putting yourself on the path to financial ruin. Sure, there will be tough moments when you need to make big decisions, and you may find yourself working hours that are incredibly unsociable. That being said, it’s not the load of running a business that will break you down. It is the way that you carry it. Becoming a solopreneur is easily one of the most exciting adventures you can hope to embark on. On top of this, you may find that you have so much freedom when it comes to making decisions. If you want to make sure that your solo venture is successful, then the only thing that you need to do is take a look below.

Create a Plan

If you have decided that life as a solopreneur is for you, then the most important thing that you have to do is make sure that you build a very successful routine. You have to know where you do your best work, and what time you are able to get the most done. Most solopreneurs have fantastic morning routines that help to set them up for the rest of the day. If you can build a regular routine and if you can build a good working pattern, then this will set you up for the rest of the day. Look at the responsibilities you have right now and when you have a good idea of how many hours you have in your working week, you can then easily plan out your schedule.

Embrace Others

Sure, you will be working as a solopreneur, but that doesn’t mean that you can’t connect with other people. You need to make sure that you research which big influencers are in your neighborhood, and you also need to sign up to any business programs that are present as well. This will help you to become the best that you can be, and it will also help you to stay motivated. When you have done this, you can then try and find entrepreneurs on a global level. You have to ask them to share their experiences with you and you also need to connect with them on social media if you can. Embracing global connectivity will help you out a great deal, so make sure that you do not overlook it if possible. When it comes to connecting with people, it never hurts to sign up with a good marketing agency. Try and find someone who is a specialist in your niche. If you are a photographer for example, then consider signing up with a marketing agency for photographers.

Balance your Books

It’s super important that you take things at your own pace. You won’t get anywhere if you burn yourself out or if you don’t track your cash reserves. Success is possible if you build a good business on a strong foundation. Make this happen by developing a great service and also by making sure that you have a good social media presence.

How to Build your Very First Website as a Solopreneur

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In this day and age, you have to make sure that you have an online presence as a business. Studies have shown time and time again that 97% of consumers search for local companies first and 94% of B2B buyers look online too. Creating your own site is not difficult when you look at the amount of tools that are out there, and you would be surprised at how much it could help you to make the most out of your site in general. If you want to find out more about that, then simply take a look below.

Make it Responsive

62% of shoppers made purchases by using their smartphone in the year 2016. The number has increased dramatically since then, not to mention that people are choosing to order online over going into a store.  At the end of the day, if you want to make sure that your visitors are making the most out of your site, then you have to make sure that it is responsive. 40% of customers will choose to shop with a competitor if they do not have a good experience when browsing a website with a phone. If you want your site to be successful, then catering to your mobile users should always be your first priority. If it isn’t then you may find that things end up not going your way and that you see a huge drop in your conversion rate.

Make your Site Easy to Find

You need to make sure that the domain name you have describes both your company name and your business name well. If you have multiple domains, then make sure that they all point to your site. You also need to make sure that your domain is easy to remember. If it isn’t then you may find that you end up struggling and that you also find it very difficult to get ahead in the SERPs. If you need some help, look into core web vitals.

Your Contact Information

If you know for a fact that your business depends on people contacting you or even calling your sales team then you have to make sure that you put this information above the fold. You have to make sure that people can find you easily and you also need to make sure that you are taking the right steps to boost your conversions. Your contact information should ideally be at the top of your home page so that visitors don’t have to spend too long looking for a phone number or even an address if they want to contact your business.

Make it Easy to Navigate

It’s so important that you make your site easy to navigate. If your site is not easy to navigate then you may find that you end up struggling to convert and that you have a very high bounce rate. Ideally you need to have five tabs which are all clearly labelled. You also need to have related pages underneath each one. Your users should have a way to get back to the home page regardless of where on your site they land. Very often, a search page can take your user to one of your service pages as opposed to your home page, so you need to keep this in mind.

Uncluttered Pages

Your readers need to be able to put things into context. If you are overloading someone’s mind with information, then this will make it much harder for them to retain the right information and you may also find that it’s harder for you to make your sale. You need to use a nice mixture of text and graphics if possible as this will help you to give them a very clear page and it will also help you to rocket your success overall.

One way for you to make your pages simple would be for you to cut down on the amount of social widgets you have. This can include Twitter feeds. If you aren’t sure if you should do this or not, then ask yourself, are you really adding information that your users care about? If your feed does not support the page, then remove it. It’s not needed.

Make sure Everything is Accurate

It goes without saying that information that is not accurate will turn consumers away from your company. It doesn’t matter if you have a wrong number, some outdated information or even a few grammar errors because this will make your company look unprofessional. You should make sure that you proofread each page you have before it goes live, and you should also check each page periodically too. This is especially the case if you are updating your site in other ways.

Speed

Studies have shown time and time again that over 88% of people have a negative association with sites that are buggy or slow. 28% of people say that they would go to a competitor if they felt as though the site they were trying to access was taking too long to load. It’s so important that you keep your site running smoothly by updating your software and also by trying to find a website that can actually handle the bandwidth demands that you have.

The Importance of a CTA

Each and every page on your website should ultimately entice the reader to take some kind of action. They need to sign up for a service, call you or even download the white paper you are offering. You have to make sure that there is a clear piece of information telling them what to do and you also need to keep it above the fold if possible. This will help your readers to really make the most out of their experience and it helps you in terms of conversions.

Simple Designs are Key

Limit the use of different colors, fonts or gifs. This can distract you and it can also pull eyes away from the ultimate focus of a website page. If you can add bullet points, even better as it will boost your conversion rate more.

Staying Social In Self-Employment

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Have you chosen the self-employment route? Congratulations on taking a step that will bring you independence and the thrill of owning your own business. You’ll learn a lot about running your own business, as well as new ways of working.

One of the issues that many people face with self-employment is loneliness. Working by yourself can mean that you lack the social interaction you get in an office space, but there are things you can do to help ensure you don’t miss out on the social side of work.

Want to stay social in self-employment? Take a look at some of the things you can do below.

Get out during the day

When you work from home, cabin fever can soon set in. Spending hour after hour in the same place can take its toll, leaving you feeling unmotivated and lonely. To stay healthy when working from home, it’s a good idea to get out and about during the day. Go for a lunchtime stroll, or try going outside for some exercise. While it might not be possible to leave your home office every day, try to get into the habit of getting out when you can.

Always take meetings off-site

Many people spend most of their days commuting by email or instant messenger; even phone calls are rare these days! But by meeting people face to face, it can get you out of the house and helps you get some beneficial social interaction. Whether you meet for lunch or for a coffee, it can be a good way to maintain that close contact with others and make your meetings more productive too. 

Try a co-working space

Co-working spaces are very popular as a way to help you stay self-employed while being able to share a space with others. There’s a lot to consider when choosing a traditional or co-working office, but you’ll get a great chance to network and continue to feel connected to others too. Some co-working spaces allow you to enjoy a flexible package, allowing you to pick and choose when you want to work near others, and when you want to work alone. 

Keep your evenings and weekends busy

When you work by yourself at home, your work/life balance can suffer. There’s always the temptation to keep working until late, but it’s important for your mental health that you know when to put your work down and finish for the night. Try to keep your evenings and weekends busy to help you find the right work/life balance when you’re a solopreneur. You also need to plan some vacation days – a break from work is important, and it will stop you from burning out.

Being self-employed comes with many great perks, but it’s important to find ways to combat the lonely side of the working alone. By maintaining the right balance, you can enjoy all of the benefits of working for yourself, without having to give up your social life.

Getting Your Solopreneur Work-Life Balance Just Right

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So many of us dream of working alone. We’ve worked for the man, we’ve faced massive commutes and long hours. We’ve had jobs that leave little time for a social life, that mean that we have to work weekends and holidays, and our relationships and health have suffered for work. We imagine that working for ourselves will be completely different. 

We think that we’ll work when we want to, when it suits our lifestyles. And that we’ll always take time off work when something important, or fun comes up, that we want to do instead. We know that we’ll work shorter hours, take more time for ourselves, and get a lot more rest. That our stress levels will be low, our relationships will flourish, we’ll be healthy and happy, and that our previously elusive work-life balance will be perfect. 

This is rarely the case. Most solopreneurs find that they become workaholics. They can’t stop. They never take full-days off, they always put work first, telling themselves that it’s ok because they love what they do, and they can’t go ten minutes without checking work emails or updating social media plages. Many solopreneurs are terribly stressed out, and their work has spilled into their lives, leaving no balance at all. Here are some tips to help you to claw that balance back.

Stop Being Solo

Sometimes, the only way to get back a little time for ourselves is to accept that we can’t do it all alone and ask for help. This applies to most areas of life, not just businesses. But, that doesn’t mean that you have to hire staff to work side by side with you, which isn’t always possible if you work from home. You could outsource your IT Solutions, or hire a freelance VA to help with admin and social media. You can still feel like you work solo, without having to do all of the work. 

Make the Most of Flexibility

One of the reasons that you went solo was probably a search for more flexibility. You have it now if you want it. There’s no one making you work, but you. Remind yourself of this when you need to. 

Write Down Your Priorities

What are your priorities? Why did you start working alone? What did you most want from the arrangement? Did you want to spend more time with your family? Or spend time with friends? Would you like to exercise more? Or spend more time outside? It’s all too easy to forget our priorities in life when we’re so busy, so write yours down and leave them somewhere that you can see. 

Write Things Down

Writing things down has another benefit. Writing to-do lists can help you to manage your time more effectively, making it easier to stick to a schedule, clock off when your list is completed (don’t keep adding to it!), and take entire days off. 

Make Plans for Life

Sometimes we need firm plans in place to give ourselves permission to take time off work. Make plans with friends, and make bookings so that you are less likely to cancel.