8 Ways To Bring Your Business Into The Digital Age

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If you’re looking for ways to bring your business into the digital age but you don’t know where to begin then don’t worry, you have definitely come to the right place. Whether you’ve been in business for years or you’re just getting started, you can open yourself up to so many amazing opportunities if you consider going digital. Whilst it may seem overwhelming at first, there are lots of ways you can do exactly that. From signing up for social media to selling your products online, the more you’re doing the better. With that in mind, here are 8 ways to bring your business into the digital age. 

– Sign Up To A Couple Of Social Media Platforms

One of the best ways to bring your business into the digital age is to sign up to a number of different social media platforms. Although it may take you some time to get used to them and build a following, putting your business on social media is a great way to increase your customer base. From posting engaging content to sharing your latest offers and deals, social media has become a place where promoting your business is both normal and praised. When choosing the best social media channels for you, you need to consider:

  • Where will your target audience be?
  • How much time can you dedicate to social media?
  • What type of content do you want to promote?
  • Which channels do you understand the most? 
  • Where will you see the most growth?
  • Where are your competitors promoting their business? 
  • How many channels can you manage at once? 

For a more in-depth guide to choosing the right social media channels for your brand, you can visit this site here. 

– Consider Creating Videos Or Going Live

If you are going to be using social media within your business, creating videos and going live are two incredible ways to get in front of new audiences. Although it may seem daunting at first, video is now one of the most viewed forms of content on the internet and it’s definitely something you should be considering. If you don’t have a budget for professional and polished videos, lives are a great place to start as they will allow you to give a behind the scenes look at the business you’re running. 

– Start Selling Your Products Online

For those that don’t currently sell their products online, this is definitely something you should be considering. Whether you start to sell your products using sites like eBay or Etsy or you set up your own website with an easy-to-use store, selling online can open your business up to a whole world of opportunities – including international sales!

– Allow Card Payments In-Store

If you have a physical location and you sell your products in-store, you may want to consider accepting card payments if you don’t already. Although people do still carry a small amount of cash around with them when they’re out and about, most people prefer to use either their card or their phone to pay for their transactions. Not only is it easier, but it will also allow for you to sell to absolutely everyone, rather than those that just carry cash. Alternatively, you may want to offer an ATM machine people can use in-store. For more information about ATM machines and where to buy them, you need to research an atm ATM machine business

– Work With A Content Writer To Create Engaging Content

If you want to attract people to your website, you need to be posting engaging content each and every week. Whilst this may be hard as a business owner, you can always outsource to a professional content writer. For a guide to outsourcing as a business owner, you can visit this site here. 

– Work With Influencers To Promote Your Product

Another great way to bring your business into the digital age is to work with influencers to promote your products and services. Whilst it may be daunting at first, influencers are a great way to reach people that are in your target audience, especially if you pull off a successful campaign. The best thing to do is find influencers who have the same target market as you, as this will ensure the people they’re talking to will be interested in the product or service you’re offering. Whilst it may come at a cost, it’s proven to be a great marketing strategy for a lot of products over the past few years.

Are you looking for ways to bring your business into the digital age? What can you do to ensure you’re up to date with the latest digital trends? Did we miss anything off the list? Let me know your thoughts and ideas in the comments section below.

Ways For Influencers To Grow Their Brand and Reward Their Followers

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Blogging and social media influencing mean big business right now. And really, it is a bit of a game of give and take. As you wouldn’t be anywhere without your followers and the fact that they are interested in what you are doing or what you have to say. When you are able to get some real meaningful conversation back and forth with your following, it can be what makes it all worth it. But to get to do the things that you do, your followers are all part of it. So being able to give something back to them could be a good way to keep them engaged and to keep them following what you are doing.

So how can you reward your social followers? Here are some ideas to help inspire you. Give back to them, and it will pay off, for sure.

Discounts or Coupons

Being able to send replies or following some followers back a platform like Twitter can be one thing. But being able to give them some discounts or coupons can be something even greater (never underestimate the power that money, or perhaps money off, has). If you are a fashion influencer, for example, then being able to give them some discounts for the sites that you shop at can be a good way to give back. It will reward your followers, as well as work well for the brands and stores that you are promoting.

Personalized Items

If you were ever on social media around the time of ‘Pretty Little Liars’, then you’ll know that the cast often joined together to have t-shirts made up for their characters. They were partnered with Omaze to raise money for charity too. So you could look at doing a t-shirt mock up of something personalized, perhaps something you always say or a gym tee if you’re a fitness influencer, for example. They get the exclusive item, and you could even make a charity donation too, so they are you are giving back by getting the t-shirt. Winners all around.

Special Event Invitations

Influencers are fast becoming the new brand of celebrities, and people are just as interested to see their favorite Instagram star or YouTuber in person as they are about their favorite movie star. So don’t underestimate how much value arranging a meet up or another special event could be. It could be for a new product launch, a fundraising event, or just a general meetup. But when they get the chance to meet you, it can mean that you have loyal followers for longer, as well as demonstrates to brands just how much of an influence you can have. So it can be beneficial for you both, in a number of ways.

As a blogger or social influencer, you do have influence. So you need to use it wisely, and make a positive impact on those around you. It can not only help your followers, but help you and your brand along the way too.