Collaborative post – may contain affiliate links
Blogging and social media influencing mean big business right now. And really, it is a bit of a game of give and take. As you wouldn’t be anywhere without your followers and the fact that they are interested in what you are doing or what you have to say. When you are able to get some real meaningful conversation back and forth with your following, it can be what makes it all worth it. But to get to do the things that you do, your followers are all part of it. So being able to give something back to them could be a good way to keep them engaged and to keep them following what you are doing.
So how can you reward your social followers? Here are some ideas to help inspire you. Give back to them, and it will pay off, for sure.
Discounts or Coupons
Being able to send replies or following some followers back a platform like Twitter can be one thing. But being able to give them some discounts or coupons can be something even greater (never underestimate the power that money, or perhaps money off, has). If you are a fashion influencer, for example, then being able to give them some discounts for the sites that you shop at can be a good way to give back. It will reward your followers, as well as work well for the brands and stores that you are promoting.
If you were ever on social media around the time of ‘Pretty Little Liars’, then you’ll know that the cast often joined together to have t-shirts made up for their characters. They were partnered with Omaze to raise money for charity too. So you could look at doing a t-shirt mock up of something personalized, perhaps something you always say or a gym tee if you’re a fitness influencer, for example. They get the exclusive item, and you could even make a charity donation too, so they are you are giving back by getting the t-shirt. Winners all around.
Special Event Invitations
Influencers are fast becoming the new brand of celebrities, and people are just as interested to see their favorite Instagram star or YouTuber in person as they are about their favorite movie star. So don’t underestimate how much value arranging a meet up or another special event could be. It could be for a new product launch, a fundraising event, or just a general meetup. But when they get the chance to meet you, it can mean that you have loyal followers for longer, as well as demonstrates to brands just how much of an influence you can have. So it can be beneficial for you both, in a number of ways.
As a blogger or social influencer, you do have influence. So you need to use it wisely, and make a positive impact on those around you. It can not only help your followers, but help you and your brand along the way too.