Tips For Protecting Your Business: Online and Offline

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How do you protect your business online and offline? If this is a question that has been on the back of your mind, then it’s time to get some answers. So many things can affect your business – from hackers to competitors. This article has compiled a list of strategies for protecting yourself in the digital world, so you don’t become another statistic.

Be Mindful of Social Media Networks

Social media platforms are great ways to stay connected with customers, but they also present security risks and should be monitored closely. In addition, users often forget about privacy settings, which means everything shared on these sites could make its way into the public domain if you don’t carefully consider it when posting content. Remember: what you post on the internet stays on the internet.

Guard Your Address

A great way to protect your business is by guarding your address. Of course, if you’re a sole trader, this might not be an issue. Still, if you have any employees who need access to company accounts and records, it’s essential that they also safeguard their personal information. That means keeping all of their information safe too.

Your online address needs safeguarding, too; you can choose to sign up for a new email account if you don’t feel safe with your current one.

Be Careful About BYOD

Bring Your Own Device, or BYOD for short is a great way to increase productivity. Still, it also increases security risks by allowing employees access to sensitive company information from their own devices. Therefore, it’s a recommendation for companies to implement policies restricting this practice to reduce any vulnerabilities.

Install an Antivirus Software

As internet security risks continue to increase, businesses must take the necessary precautions by installing anti-viruses on all workstations and servers. The great thing about these programs is they often come with firewalls that can help protect your computer against outside attacks.

Take Advantage of Two-Factor Authentication

Two-factor authentication is a great way to protect your online accounts. This process requires users to provide additional information beyond their password when signing in, such as a code sent via text message or an automated phone call which you can use as another layer of protection against unauthorized access. Be sure to enable this feature on all essential accounts.

Limit Administrator Access

Administrators are the only users who should have full control over company computers and servers to prevent unauthorized changes. However, if user accounts have too much privilege, it can lead to security breaches, so limit what they can do on their computers as best you can.

It’s essential to keep a close eye on company information; this can be difficult if you don’t have the necessary tools in place. With all of these strategies in mind, your business should remain protected against vulnerabilities and threats that could compromise data security. Stay vigilant.

Protect Your Devices

Take steps to protect all of the devices used for company purposes, including computers and mobile phones. This step is significant when accessing business information from outside networks like public WiFi hotspots because these connections tend to be less secure than home or office connections. If you don’t have a security suite installed on your devices, you should prioritize this.

8 Ways To Bring Your Business Into The Digital Age

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If you’re looking for ways to bring your business into the digital age but you don’t know where to begin then don’t worry, you have definitely come to the right place. Whether you’ve been in business for years or you’re just getting started, you can open yourself up to so many amazing opportunities if you consider going digital. Whilst it may seem overwhelming at first, there are lots of ways you can do exactly that. From signing up for social media to selling your products online, the more you’re doing the better. With that in mind, here are 8 ways to bring your business into the digital age. 

– Sign Up To A Couple Of Social Media Platforms

One of the best ways to bring your business into the digital age is to sign up to a number of different social media platforms. Although it may take you some time to get used to them and build a following, putting your business on social media is a great way to increase your customer base. From posting engaging content to sharing your latest offers and deals, social media has become a place where promoting your business is both normal and praised. When choosing the best social media channels for you, you need to consider:

  • Where will your target audience be?
  • How much time can you dedicate to social media?
  • What type of content do you want to promote?
  • Which channels do you understand the most? 
  • Where will you see the most growth?
  • Where are your competitors promoting their business? 
  • How many channels can you manage at once? 

For a more in-depth guide to choosing the right social media channels for your brand, you can visit this site here. 

– Consider Creating Videos Or Going Live

If you are going to be using social media within your business, creating videos and going live are two incredible ways to get in front of new audiences. Although it may seem daunting at first, video is now one of the most viewed forms of content on the internet and it’s definitely something you should be considering. If you don’t have a budget for professional and polished videos, lives are a great place to start as they will allow you to give a behind the scenes look at the business you’re running. 

– Start Selling Your Products Online

For those that don’t currently sell their products online, this is definitely something you should be considering. Whether you start to sell your products using sites like eBay or Etsy or you set up your own website with an easy-to-use store, selling online can open your business up to a whole world of opportunities – including international sales!

– Allow Card Payments In-Store

If you have a physical location and you sell your products in-store, you may want to consider accepting card payments if you don’t already. Although people do still carry a small amount of cash around with them when they’re out and about, most people prefer to use either their card or their phone to pay for their transactions. Not only is it easier, but it will also allow for you to sell to absolutely everyone, rather than those that just carry cash. Alternatively, you may want to offer an ATM machine people can use in-store. For more information about ATM machines and where to buy them, you need to research an atm ATM machine business

– Work With A Content Writer To Create Engaging Content

If you want to attract people to your website, you need to be posting engaging content each and every week. Whilst this may be hard as a business owner, you can always outsource to a professional content writer. For a guide to outsourcing as a business owner, you can visit this site here. 

– Work With Influencers To Promote Your Product

Another great way to bring your business into the digital age is to work with influencers to promote your products and services. Whilst it may be daunting at first, influencers are a great way to reach people that are in your target audience, especially if you pull off a successful campaign. The best thing to do is find influencers who have the same target market as you, as this will ensure the people they’re talking to will be interested in the product or service you’re offering. Whilst it may come at a cost, it’s proven to be a great marketing strategy for a lot of products over the past few years.

Are you looking for ways to bring your business into the digital age? What can you do to ensure you’re up to date with the latest digital trends? Did we miss anything off the list? Let me know your thoughts and ideas in the comments section below.