Finding Disruption In The Fashion Market

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The fashion industry is one of constantly revolving trends and styles and, as such, it offers a lot of room for new startups to find their place while also being amongst the most competitive markets out there. To really make waves, one must learn how to disrupt markets, but what are some of the ways you might be able to do that?

Embrace the online-only world

The digital age has already done a lot to disrupt the fashion industry, but it’s not done reshaping it just yet. There are a lot of fashion brands establishing an eCommerce presence but they can’t do with the flexibility and dedicated approach that a start-up can when going online only. You can cut the costs of starting your fashion business by a huge degree, for one. Investing in a fantastic, responsive website with even a portion of the investment you would have had to put into a store can see great results.

Bespoke is taking over

Giving your customers the ability to personalize their orders might be a more lucrative idea that you might imagine. Personalized goods are becoming a lot more popular, especially among higher-end customers. This applies not only to monogramming bathrobes and having t-shirts with names printed on them, but other aspects of design. Bespoke goes beyond designing clothes, too, customizing the customer experience by having a website that responds to data collected on their preferences is becoming a major trend in all online retail industries, as well.

Going green to earn green

Sustainability and eco-friendliness continue to be a topic that dominates the conversation across industries and is becoming increasingly popular in fashion. This includes changes in supply chains, packaging, and even the material that the clothes themselves are made from. Modal fabric is a super soft fiber made from beech trees. Its eco-friendly growth and the ability to simply decompose it instead of throwing it in a landfill make it a good example of one fabric that’s changing the fashion industry into a more environmentally friendly place. Customers have proven that many of them are willing to spend more for a product and brand that aligns with their values, so its a lucrative opportunity worth considering.

Get smart with your technology

Aside from going online-only, you can benefit from making use of AI-driven technologies that increase customer satisfaction with the online shopping experience. Chatbots are AIs that respond to customer queries based on data collected from their usage of the website. They can help address a range of questions, offer support resources, and even direct the customer to products they might be interested in based on not just how the customer answers them, but also any data you might have collected on their website use.

The examples above will hopefully give you some direction to take your clothing or fashion company that elevates it over the playing field. At the very least, it should give you some inspiration on how to disrupt the market to make some room for yourself.

8 Ways To Bring Your Business Into The Digital Age

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If you’re looking for ways to bring your business into the digital age but you don’t know where to begin then don’t worry, you have definitely come to the right place. Whether you’ve been in business for years or you’re just getting started, you can open yourself up to so many amazing opportunities if you consider going digital. Whilst it may seem overwhelming at first, there are lots of ways you can do exactly that. From signing up for social media to selling your products online, the more you’re doing the better. With that in mind, here are 8 ways to bring your business into the digital age. 

– Sign Up To A Couple Of Social Media Platforms

One of the best ways to bring your business into the digital age is to sign up to a number of different social media platforms. Although it may take you some time to get used to them and build a following, putting your business on social media is a great way to increase your customer base. From posting engaging content to sharing your latest offers and deals, social media has become a place where promoting your business is both normal and praised. When choosing the best social media channels for you, you need to consider:

  • Where will your target audience be?
  • How much time can you dedicate to social media?
  • What type of content do you want to promote?
  • Which channels do you understand the most? 
  • Where will you see the most growth?
  • Where are your competitors promoting their business? 
  • How many channels can you manage at once? 

For a more in-depth guide to choosing the right social media channels for your brand, you can visit this site here. 

– Consider Creating Videos Or Going Live

If you are going to be using social media within your business, creating videos and going live are two incredible ways to get in front of new audiences. Although it may seem daunting at first, video is now one of the most viewed forms of content on the internet and it’s definitely something you should be considering. If you don’t have a budget for professional and polished videos, lives are a great place to start as they will allow you to give a behind the scenes look at the business you’re running. 

– Start Selling Your Products Online

For those that don’t currently sell their products online, this is definitely something you should be considering. Whether you start to sell your products using sites like eBay or Etsy or you set up your own website with an easy-to-use store, selling online can open your business up to a whole world of opportunities – including international sales!

– Allow Card Payments In-Store

If you have a physical location and you sell your products in-store, you may want to consider accepting card payments if you don’t already. Although people do still carry a small amount of cash around with them when they’re out and about, most people prefer to use either their card or their phone to pay for their transactions. Not only is it easier, but it will also allow for you to sell to absolutely everyone, rather than those that just carry cash. Alternatively, you may want to offer an ATM machine people can use in-store. For more information about ATM machines and where to buy them, you need to research an atm ATM machine business

– Work With A Content Writer To Create Engaging Content

If you want to attract people to your website, you need to be posting engaging content each and every week. Whilst this may be hard as a business owner, you can always outsource to a professional content writer. For a guide to outsourcing as a business owner, you can visit this site here. 

– Work With Influencers To Promote Your Product

Another great way to bring your business into the digital age is to work with influencers to promote your products and services. Whilst it may be daunting at first, influencers are a great way to reach people that are in your target audience, especially if you pull off a successful campaign. The best thing to do is find influencers who have the same target market as you, as this will ensure the people they’re talking to will be interested in the product or service you’re offering. Whilst it may come at a cost, it’s proven to be a great marketing strategy for a lot of products over the past few years.

Are you looking for ways to bring your business into the digital age? What can you do to ensure you’re up to date with the latest digital trends? Did we miss anything off the list? Let me know your thoughts and ideas in the comments section below.