Author: Scott Asai

Helping people develop their leadership skills to advance in their career

A Little Birdie Told Us That Social Media Marketing Might Not Be Enough

Scott Asai1 Comment

Collaborative post – may contain affiliate links

In 2021, any business not on social media may as well not exist. After all, 73% of marketers believe that these sites are very effective for driving sales. At a time when we’re increasingly stuck inside, companies are especially enjoying the spoils of continued connectivity on everything from Twitter to Tik Tok. 

In fact, there’s so much on offer that many businesses are spending the large part of their marketing budgets here. In 2021, especially, what other marketing focuses could there be?

Well, let us tell you that there are actually quite a few. Far from putting all their eggs in those social media baskets, companies looking to succeed should continue to seek outdoor advertising printing services, Google ads, and a whole lot besides. Fail to do this, and you may find that your efforts stop reaping the spoils that you’re used to.

Of course, this goes against a lot of current business advice because, honestly, social media monopolies benefit many big players. But, to prove why your marketing needs more legs than this outlet, we’re going to look at where social media lets marketing down.

# 1 Leads not landings

Effectively, social media is one big lead-making tool. Here, you’re uniquely situated to catch the eyes of new customers and, perhaps more importantly, remind your existing customer base who you are/what you still have to offer. And, you get to do all that on a platform with personality, and thus likability, at heart of. 

Unfortunately, social media is rather useless for creating sales. While this past year has seen platforms like Instagram offering shops, you certainly aren’t going to get a great deal of landings this way. Rather, implementing your social focus alongside priorities like fantastic web design is the only real way to see verifiable results.

# 2 A competitive market

When you pay for a billboard, you know for the most part that you’ll be standing alone. You certainly won’t have to cope with a poster put up right next to your closest competitor’s. Yet, that’s precisely what happens on social media. After all, this is the marketing trend of the moment, and everyone is making the most of it. Worse, hashtags mean that every other competitor will come up when someone searches for your services. While healthy competition never hurt, this can make it increasingly difficult to stand apart, meaning that spending for marketing in other areas can often give you the edge that may even drive customers directly to your social media. 

# 3 Unpredictable algorithms

Social media is also unique in that it can either push or hide your page. Worse, it does so on the back of seemingly unpredictable algorithms. This could lead to significant engagement dips and increases that make things difficult. By comparison, physical marketing options or solutions that stand alone like your own website put power fully back in your hands. And, where marketing is concerned, that’s most definitely where you want it.

Social media certainly matters but, as you can see here, it’s most definitely not a marketing island.

Don’t Let Winter Affect Your Business: The Common Threats You Might Face

Scott AsaiLeave a comment

Collaborative post – may contain affiliate links

There is no denying it but businesses have felt a big struggle these last twelve months. Some have had to shut their doors on their business, operate from home or change the way they do things logistically. It can’t have been easy for anyone to have to go through the changes that have been made. But there is another hidden hurdle that a lot of businesses face right now and that is the threat of winter. It can be quite a difficult time for businesses for many reasons, but below are some of the common ones that you might want to prepare yourself for.

The threat of illness

One of the biggest issues that a business can face at the time is the threat of illness. It can be quite a difficult issue. Usually in the winter, you have the worry of colds and flu viruses getting out of hand, and this can mean that some employees or even freelancers are unable to complete their work. But even more so right now, you have the added threat of Covid-19 where people may have to have tests or even self-isolate if they have been in contact with someone. This is when having backup plans for your workload and also outsourcing in certain areas can help you to ensure that your business still runs smoothly. 

Icy conditions and threats to customers

Another issue is the weather and this can cause many problems with your business location. For starters, if you do have people coming into work, then icy conditions on stairs or access areas of your business can mean that your access to your business becomes dangerous. The winter means that other things you need to consider are your customers safety and welfare. They will need to be able to access your business safely. Having things on hand such as grit and salt can help you to get rid of dangerous icy patches that may from. 

Water leaks and burst pipes

You may also find that the weather can be a big issue for you. This might be in terms of water leaks and burst pipes as well as having issues with general plumbing. As the temperature drops, these pipes can burst and cause issues. You might also need to do some extra work on your pipework that is on the xerios such as considering looking at pipe plug suppliers and also looking into adding an extra layer of insulation around the pipe. Just having the temperature slightly warmer can ensure that there is no freezing. 

Heating breaking down

Finally, the last thing anyone wants on a cold day is for the heating to stop working, not just in your home but also in your business. This is especially hard if you have people working in your business premises. They need to be able to do so safely and comfortably, and if the temperature isn’t right then this can cause problems with productivity. Having an engineer on call to help if this should happen can enable you to feel more confident that this won’t be an issue in the future. 

Let’s hope sharing these common threats will help you to be better prepared for the weeks ahead.

7 Recession-Proof Product Ideas To Inspire Your Business

Scott Asai1 Comment

Collaborative post – may contain affiliate links

You’re likely reading this blog post because you want your business to be successful. You also sell products and probably do so on the Internet. But, you’re looking for product ideas that won’t flop during a recession. Or even in times of crisis, such as COVID-19.

When adding new products to your existing range, you want to make sure they’re going to sell and be profitable. Otherwise, your time and financial investments will get wasted. With that in mind, take a look at these mind-blowing ideas for recession-proof products to sell:

1. Everyday Essentials

Let’s face it: everyone needs certain items in their lives, regardless of their background, where they live, or even their wealth status. Everyday essentials are perhaps the best recession-proof products you can sell.

Examples of everyday essentials include food products like bread, milk, pasta, fruit, and vegetables, and things like toiletries and household cleaning products. You’ll find it’s a profitable venture, whether you sell those items in a retail store or on an e-commerce site.

If you’ve got the cash, consider buying items in vast volumes to negotiate exclusive volume discounts. You can then pass those savings onto your customers. After all: it can often make sense to sell lots of low-margin products than just a few high-margin ones.

2. Plumbing Supplies

Things still need fixing in people’s homes and commercial and industrial properties. One such example is plumbing – things like faucets, pipes, bathrooms, showers, and so forth. Plumbers need a reliable source of plumbing supplies, and you could corner the market.

Plumbing supplies are an excellent niche to get involved with, and there’s little to no downturn of sales during a recession. So if a plumber or engineer needs a solenoid valve or some faucet fittings, you can be their number one source in your local area.

Of course, you should also sell your products online to expand your reach – especially if you live in a rural area.

3. Camping Supplies

Let’s face it: when there’s a recession going on, many people will seldom spend the money on a vacation abroad. Instead, they’d prefer to go camping so they can still enjoy themselves but keep their vacation costs down.

Camping supplies are another niche market that’s worth capitalizing on during a recession. Many people will want to buy things like tents, portable gas stoves, folding chairs, and solar charging packs for their ‘staycations.’

4. Automotive Parts

During a recession, many people will rightly avoid spending money unnecessarily. As you can imagine, new car sales will nosedive during a time of economic strife as most individuals worry about getting laid off.

Instead of buying a new car, many people will keep what they’ve got, and some car owners may even take to maintaining their vehicles at home. It’s for that reason the automotive parts niche does so well during a recession.

Even when there isn’t an economic downturn, it’s still a profitable niche because everyone needs their cars and trucks serviced and repaired.

5. Candy

Everyone knows that candy isn’t an ‘essential’ food – but most, if not all, people enjoy eating candy. That’s because candy is cheap to buy and brings people lots of happiness. Of course, candy isn’t a healthy food – but people don’t think about that when they eat it!

You might think that candy wouldn’t sell so well during a recession because it’s not an essential food, as mentioned a moment ago. Yet, candy manufacturers such as Nestle and Cadbury report increased profits during recessions!

6. Video Games

It’s easy to assume that teenagers are the biggest consumers in the video games market, but you’d be sadly mistaken. According to Statista, the largest age group among gamers in the United States is 35 to 44 years.

During times of recession, middle-aged people are less likely to go out and spend their money. But, many of those individuals would be happy to stay indoors and play video games for hours on end – much to the annoyance of their partners and family!

7. Baby Products

Diapers, clothing, formula, bottles, and wipes are just some of the baby products that are resistant to economic problems caused by recessions. Each year, millions of babies are born in the United States. That means there will always be a demand for baby products.

Again, you could sell these items in a retail store, but it also makes more sense to sell them online for increased market reach and profitability.

Maximize Your Productivity At Work

Scott Asai1 Comment

Collaborative post – may contain affiliate links

Maximize Your Productivity At Work

Sometimes it can be hard to get your head down and just get your work done, but so much time can be wasted if you don’t manage to do that. Think about it, if you manage to stretch a twenty-minute activity to an hour, that’s forty minutes wasted – but how many times a day do you do that? Not only that, but being distracted while working also means you’re going to produce a lower quality of work, and that’s going to reflect negatively on you. Whether you work on your own, or for someone else’s business, maximizing your productivity is a must!

Tidy your office

This one shouldn’t really need to be talked about, but there are many people out there who try to work in between the chaos that they call their office! Having a mess around you while you’re trying to get things done can heavily distract you, and many people will often end up either fidgeting with something or clearing up instead of doing what they’re actually supposed to be doing!

It’s best to get these kinds of things out of the way as soon as possible, else it can slow you down all through your workday.

Proper posture

Your posture is very important no matter what kind of work it is that you’re doing; even if you work in an office! Making sure that you’re sitting with your back in the right position, and your wrists and hands are at the right angle. You might not notice it at first, but over time you may start to feel pain in your back, neck, hands, or wrists – and if you let it get really bad, you’ll struggle to continue working. The last thing you want is not to be able to do your job because you neglected to sit properly while doing it! If you’re unaware of proper posturing, you should check out obVus Solutions, as their apps are great for helping you maintain healthy habits while you go about your day!.

Proper sleep

Being able to get proper sleep is very important for every being on the planet! Your brain and body need rest, and it can affect how you think if you fail to get the right amount of sleep. You’ll find yourself easily stressed, unable to focus, and making poor judgments; none of those work for any situation! If you figure out how much sleep your body needs to operate at its best and work towards getting that much sleep every single night.

Consider outsourcing work

Not everyone can do this, but if you’re able to either mitigate tasks or even fully outsource something, why not do it? Everyone has something they specialize in, so if you have to do tasks knowing you’re terrible at them, outsourcing can be your best option.  For instance, if you’re having to do digital marketing work, maybe it’s a temporary project, but you’re awful at SEO, then outsourcing this to a guaranteed SEO company is not only going to make your workload easier (and more productive), but you’re also going to be top-notch results too!

Organize yourself

Some people struggle to be productive due to their messy work practice. It’s recommended that you try to put things in order before you do them so that you don’t end up trying to multitask and getting sidetracked instead. Figure out what you should be prioritizing, and put that before anything else – once that’s done, move onto the next! Completing daily tasks is much easier if you learn to break them up into smaller pieces.

Tricks Of The Trade When It Comes To Marketing Trends

Scott Asai2 Comments

Collaborative post – may contain affiliate links

When you get the idea for your business you may be a buzz of excitement and optimism for the next steps. Starting the business is possibly the easiest thing to do, but what about the next steps in terms of moving your business forward? Many people have started a business in the last twelve months because they have had more time to consider it. There are a lot of attributes to get your business off the ground. However, the truth is a business needs a good marketing strategy to reach out to the right people and to the right customers. So what should you try? 

Often you may feel overwhelmed by all of the options available to you and that is understandable. How do you know whether you are using the hashtag, the right campaign and also what is needed to make the right decisions for your business. With that in mind, here are some of the tricks of the trade when it comes to marketing trends and what you can do to make the most of it.

Old school methods still work

Back in the day, when there was little or no technology around to reach people instantly, you needed to work that little bit harder to advertise your business. Most of the time this included things like leaflet drops and printing out information, but this method can still work for you as a business. There are a lot of websites that can offer great printing options and then it is a case of distributing them out to the local vicinity and beyond. Many people are wanting to support local businesses right now, and shop small so this could be a great way to help improve the reach of your business. Radio was also a popular method years ago, and again, this could still work for you as people still enjoy listening to the radio and the information they get from them. A decent advertising message and campaign could make this work for you. So don’t discount the old methods, you may find that this could be an excellent method to try. 

Prospecting is a good idea

One of the hardest things about generating new business is prospecting potential clients and customers. If it isn’t your idea of fun, that is understandable, not many people enjoy the cold calling side of pushing a business. After all, calling people when they are not necessarily expecting the call may not always be pleasant. But a great tip is to utilize the customers that have made contact and then haven’t progressed with their enquiry further. The trick is to find out why. You may be surprised as it could be something simple as not having the answer to their question on your website or wanting further information and consideration. The more you focus on this area, the more you may find that you start to convert missed customers and make that all important sale for your business. 

Having a marketing strategy 

It may sound obvious, but having a strategy when it comes to your business could help you to make the most of it. This is marketing in all avenues, so it could involve leaflets, radio, TV or social media advertising. A marketing company could help you to finalize what is best for your business. Whether that is tech marketing for a specific trade or niche, or marketing with a focus of an industry in mind. A marketing company can help you to understand your target audience and then you will know what direction that you want to take.  

Having a responsive website

Marketing is one thing, but if your website or the place you are directing your customers to go isn’t up to scratch then this is where you will lose customers. It is important for you to ensure that you do what you can to have a responsive website. This means that the page loads up quickly, that you have decent pages and a responsive ecommerce page for customers to place orders and make purchases. This is an essential aspect of any marketing plan, it is all well and good having the customers, but if you can’t complete the transaction you will lose them. 

Being present in your local community 

Your local community is a great place to start when it comes to your marketing strategy. So many more people would rather support a local or smaller business these days, so advertising locally could be a good option. It might be that you write up a press release for your local paper, there are plenty of websites that have tips on how you can write yours. Or it could be that you sponsor local events and get involved within the local community to get your business name and brand seen and heard. The more you focus on the local community, the more you can become the expert in your field in your local area. This is the aim for many as you want to be the sole provider of what you do within the vicinity. Most people want to support local businesses, now more than ever, so this is something that you can capitalize on. 

Doing social media differently 

Finally, social media is by far the avenue people choose when it comes to marketing their business effectively, and I can understand why. So you may want to think about doing things a little differently. Perhaps using your personality instead of making every post business focused. Or maybe you could use other tools within the social media platforms like live video, for example. Taking a closer look at your imagery and content could also be advantageous to your business. The more you place a focus on this, the more you can extend your reach and do more for your business. Social media is one of the easiest and more efficient ways of advertising your business. 

Let’s hope that these tips and tricks help you when it comes to marketing your small business.

Why You Should Be Careful Trading Currency

Scott AsaiLeave a comment

Collaborative post – may contain affiliate links

Trading in the foreign exchange market, or the forex market, is the most popular form of trading in the world. Trading currency has been done for hundreds of years and it is historically the most profitable trading platform in the world – and this is why so many people take part in trading each day around the world. 

However, trading is not without its risks and today we are going to discuss some of the reasons you need to be careful when you trade currency on the forex market. 

It’s a big risk 

The first and most obvious reason to take care when trading currency is the risk involved. Trading is a risky game because if you don’t sell or buy at the right time you could lose a lot of money. It is important before you jump in with a big buy or sell that you first take it slow and practice with smaller amounts. You can even try a practice reading floor that will allow you to trade with fake money and get you used to the process before you spend actual money in the field. 

It can be complex 

Trading is a complex game and this is why there are many people out there who teach it for a living. From the patterns and trends to different scenarios you can set up for your trading – there is a lot to learn and many different things to consider. Take your time to learn the theory behind trading currency and practice different types of trading to find the one that suits you the best. 

You’ll have to pay tax 

It is crucial to be aware that if you are to try and trade cryptocurrency you will have to pay tax. You can look at this 2020 tax guide to get an idea of how much you’ll need to pay here – but trading and profiting in the form of cryptocurrency is not a tax free thing. It is a good idea to research the tax and decide whether the profit you’ll earn makes this a worthwhile pursuit at all. 

There are political factors 

Politics and real world events always have a major impact on the value of currency. Let’s take the U.K. as an example; the minute that Brexit was announced across Europe, the value of the British Pound Sterling took a nose dive and has been struggling to regain its former value ever since. It is a great idea when trading to have one screen on your trades and one on the news. This way, as the news comes in you can see the real-time impact it has and you can learn to trade during these times to gain a huge advantage. 

Timing is everything 

Timing is everything when it comes to trading and if you don’t trade at the right time you will never earn money. It is important to be on the ball when trading and this means you can’t really do this while also doing a lot of other things. Concentrate because any small change in the trends can be your window. 

Take on board these tips and trade carefully this year.

Why You Should Renovate Your Office

Scott Asai2 Comments

Collaborative post – may contain affiliate links

When you are in charge of your own office, you are also in charge of any changes that you want to make to the building. It may not have crossed your mind before, but when business is going well, a revamp will never hurt! You can impress clients and drum up a good amount of business when you invest in your business premises.

The benefits of a renovated office far outweigh the costs it will take to get it looking up to scratch. Not only that, but you can focus on running your company and know that you can feel pride in what you are showing off to your customers. Upgrading your office does more than you think to make your business look good, and bringing on office architects and builders like TPM Builders will help! So, why should you go ahead and go for it with your office renovation plans? Let’s take a look at some of the reasons below.

  • Boosting Your Image. Renovating the office is a big sign you are successful. You can afford to make changes purely to make your brand look good, and this will lead to you being able to impress your clients. Your image is what sells what you can do to your clients, but if it’s not up to scratch, people won’t pay attention to you. Once your renovation is completed, you can upgrade your brochures and document your renovation journey on your business social media. Clients and prospective clients will be happy to see what you have to offer.
  • Motivate Your Staff. No one likes to work in an ugly, dark space. When you renovate your office, you get to bring in more light and changing the decor can make it a more pleasant place to work. Staff morale goes up as a result, and it’s one of the most critical components in the success of your business. Your staff will want to come to work and they’ll feel more motivated to be in the office as a result, especially if your upgrades involve more perks for them!
  • Better Productivity. An office renovation improves the productivity of all those working in the office space. A business is only as good as those who show up and do the job, and if your staff feel comfortable in their environment, they’ll work better and be happier in their role.
  • Improved Value. One day, you may grow out of your office space and start looking to move. However, if you choose renovation instead, you can expand your office and do more about the value of the property itself. Any positive changes you make will add monetary value, and this will reflect if you ever put your office up for sale.
  • Future Preparation. You already have a business plan we hope, so knowing that you are future-proofing your business with a renovation is a smart idea. You can gain some extra space, and with your advanced planning, you can save money in the long run. Office renovation is a convenient option for upgrading your business, and when you choose to deal with one single contractor for it, you can drive your business to success.

Easy Ways To Make Your Home Look New On A Budget

Scott AsaiLeave a comment

Collaborative post – may contain affiliate links

This time of the year is the most common time for people to start thinking about making changes, improvements, and planning a spring clean. However, it is also the time of year where people struggle with money the most. After the cost of Christmas and the new year bringing new budgets, many people are living to a strict budget but still have the urge or need to complete home improvements.

The good news? You don’t need a huge budget to make your home look and feel newer, you just need to complete a few minor, and often inexpensive tasks. Let’s have a look at some of the ways you can do this in some of the common rooms in your home: 

Your Bathroom 

This is often a room that gets forgotten about and left time and time again because it is known as a room that may be small but can be costly to renovate. You do not need to renovate your bathroom to give it a new lease of life. Try some of these small tasks to improve your bathroom at a huge cost: 

  • Re-do the grouts on the tiles 
  • Replace the sealant around the bath, sink, and toilet
  • Replace the toilet seat
  • Change the taps or de-scale them
  • Use an unblocker on the drains 
  • Clear any limescale and scum from the shower screen 
  • Change the shower curtain for a screen
  • Update the lighting 

Your Kitchen

This is another room that people presume is going to be expensive to update, this is because they instantly think that they need to replace the whole kitchen. And, yes if you replace your entire kitchen it can sometimes be costly, however, it is possible to update and improve your kitchen without spending a fortune, some of the things you can do include: 

  • Replacing the worktops 
  • Changing the cupboard doors or painting them
  • Updating the appliances one by one
  • Changing the cupboard handles 
  • Updating the lighting 
  • Adding a boiling water tap 
  • Add in a coffee machine 

Your Master Bedroom 

The master bedroom is surprisingly one of the rooms that get left off the list. Not usually because it’s expensive to complete but because other rooms such as the guest room, children’s rooms, and main living areas get the attention first. This usually means that when it comes to the master bedroom there isn’t a lot left in the budget. Instead of trying to complete it on a budget, it gets left. You don’t need to do this though, you can easily make changes to your master bedroom with breaking the bank. You could even do a little bit month by month. Some of the things you cups change include: 

  • Adding a feature wall
  • Adding in some plants 
  • Changing the bed that has storage underneath
  • Adding in plenty of additional storage 
  • Updating your bedding 
  • Updating the  curtains, blinds, and voils
  • Cleaning the carpets and adding in some rugs 
  • Adding a few throws and cushions

These small changes can all be done bit by bit and on a budget, this way you can keep within your means and work your way towards the home that you are after. Do you have any other tips that could help? Please share some of them in the comments.

Big Business Challenges That Will Make You Want To Keep Your Company Small

Scott Asai1 Comment

Collaborative post – may contain affiliate links

Growth is always a major goal for businesses. Whether you work by yourself or have a small team by your side, it makes sense that you would want to increase the size and scope of your operation. Of course, though, there are plenty of perks that come with being a David amongst Goliaths, and there are issues that large companies have to deal with that are completely foreign to the little guys. To give you an idea of why you might want to keep your business nice and small, this article will be exploring some of the challenges big companies face each day.

Unemployment Claims

Large companies tend to have a lot of employees working for them, and this means that they also have a lot more people leaving them than smaller businesses do. Whether someone gets fired or chooses to leave their job, they can file for unemployment if they are unable to find something new. Your state may take this money from your business, forcing you to invest in software to help you through this process and ultimately costing you on a long-term basis. Small companies can also suffer from this, though the more employees you have the greater the chances it will happen to you.

Share Holders/Boards

As companies start to get larger, they often need to look for funding from investors and other groups. To do this properly, though, you won’t be able to remain as the sole owner of the company, and it’s common for businesses to set up boards so that they can assign important roles to different professionals. This gives you less power over the company you’ve worked hard to create, while also creating the risk that you could eventually be ousted from your position if you don’t perform as expected. This can take the freedom you have as a business owner and turn it into something far more similar to a normal job.

Regulations

Governments around the world work hard to make sure that companies can work on a level playing field, prompting new laws and regulations that can make it hard for a company to operate properly. The largest companies out there often get targeted with rules specific to their work, with examples like Amazon and Google under the constant threat of new laws. Of course, this can still impact you as a little company, but making a large amount each year will certainly paint a larger target on your back. In some cases, these sorts of rules are put into place because large businesses are genuinely abusing the system, though this is a separate issue.

With all of this in mind, you may want to think twice before rushing to expand your business. It would be wrong to ignore all of the benefits that come with large companies, but you need to weigh this up when you’re planning your work to make sure that you don’t make costly mistakes that will make it hard for you to keep operating into the future.

How to Build your Very First Website as a Solopreneur

Scott Asai1 Comment

Collaborative post – may contain affiliate links

In this day and age, you have to make sure that you have an online presence as a business. Studies have shown time and time again that 97% of consumers search for local companies first and 94% of B2B buyers look online too. Creating your own site is not difficult when you look at the amount of tools that are out there, and you would be surprised at how much it could help you to make the most out of your site in general. If you want to find out more about that, then simply take a look below.

Make it Responsive

62% of shoppers made purchases by using their smartphone in the year 2016. The number has increased dramatically since then, not to mention that people are choosing to order online over going into a store.  At the end of the day, if you want to make sure that your visitors are making the most out of your site, then you have to make sure that it is responsive. 40% of customers will choose to shop with a competitor if they do not have a good experience when browsing a website with a phone. If you want your site to be successful, then catering to your mobile users should always be your first priority. If it isn’t then you may find that things end up not going your way and that you see a huge drop in your conversion rate.

Make your Site Easy to Find

You need to make sure that the domain name you have describes both your company name and your business name well. If you have multiple domains, then make sure that they all point to your site. You also need to make sure that your domain is easy to remember. If it isn’t then you may find that you end up struggling and that you also find it very difficult to get ahead in the SERPs. If you need some help, look into core web vitals.

Your Contact Information

If you know for a fact that your business depends on people contacting you or even calling your sales team then you have to make sure that you put this information above the fold. You have to make sure that people can find you easily and you also need to make sure that you are taking the right steps to boost your conversions. Your contact information should ideally be at the top of your home page so that visitors don’t have to spend too long looking for a phone number or even an address if they want to contact your business.

Make it Easy to Navigate

It’s so important that you make your site easy to navigate. If your site is not easy to navigate then you may find that you end up struggling to convert and that you have a very high bounce rate. Ideally you need to have five tabs which are all clearly labelled. You also need to have related pages underneath each one. Your users should have a way to get back to the home page regardless of where on your site they land. Very often, a search page can take your user to one of your service pages as opposed to your home page, so you need to keep this in mind.

Uncluttered Pages

Your readers need to be able to put things into context. If you are overloading someone’s mind with information, then this will make it much harder for them to retain the right information and you may also find that it’s harder for you to make your sale. You need to use a nice mixture of text and graphics if possible as this will help you to give them a very clear page and it will also help you to rocket your success overall.

One way for you to make your pages simple would be for you to cut down on the amount of social widgets you have. This can include Twitter feeds. If you aren’t sure if you should do this or not, then ask yourself, are you really adding information that your users care about? If your feed does not support the page, then remove it. It’s not needed.

Make sure Everything is Accurate

It goes without saying that information that is not accurate will turn consumers away from your company. It doesn’t matter if you have a wrong number, some outdated information or even a few grammar errors because this will make your company look unprofessional. You should make sure that you proofread each page you have before it goes live, and you should also check each page periodically too. This is especially the case if you are updating your site in other ways.

Speed

Studies have shown time and time again that over 88% of people have a negative association with sites that are buggy or slow. 28% of people say that they would go to a competitor if they felt as though the site they were trying to access was taking too long to load. It’s so important that you keep your site running smoothly by updating your software and also by trying to find a website that can actually handle the bandwidth demands that you have.

The Importance of a CTA

Each and every page on your website should ultimately entice the reader to take some kind of action. They need to sign up for a service, call you or even download the white paper you are offering. You have to make sure that there is a clear piece of information telling them what to do and you also need to keep it above the fold if possible. This will help your readers to really make the most out of their experience and it helps you in terms of conversions.

Simple Designs are Key

Limit the use of different colors, fonts or gifs. This can distract you and it can also pull eyes away from the ultimate focus of a website page. If you can add bullet points, even better as it will boost your conversion rate more.