How To Shape Your Brand Personality In 4 Steps

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There is a case to be made that, even though it is easier than ever to start a business, it is harder to make one work consistently than ever before. For all that the internet and a more connected world has made it possible to find a niche, source supplies and market a product or service, we are also living in a world where competition and the speed of movement make it easy to fall flat – and when businesses fail, these days they tend to fail fast.

If you want your business to stick around, one of the most important things to keep in mind is that people will return to businesses that stick in their mind (for the right reasons, anyway!). While it remains important for a business to do what it does well, it’s perhaps just as important now to have a personality. This way, you will be on someone’s mind when they need to use a business in your field. So how does a brand develop a personality? The following tips are a good place to start…

Find a word or phrase that defines you

As much as we have been taught to consider pigeonholing a negative thing, finding your brand’s essence often comes down to the basics. Reductive as it may seem from the outside, you can even probably attribute a single word or phrase to some of the biggest names in modern business. What word, or combination of words, do you want people to associate with your business? Keep that in mind, and make sure your marketing reflects it.

Establish a “look”

So much in marketing comes down to the “look” of a thing. For example, there is a certain drinks company that is so widely-recognized for its red and white livery that a (probably apocryphal according to snopes.com) story credits them with being the ones who created Santa’s red outfit. Finding a look for your own business is an excellent way of planting a seed in people’s minds. Picking the right combination of colors can even result in people thinking of your business whenever they see that combination elsewhere.

Invent and use a mascot

Smart branding can be as simple as coming up with a cute or memorable character people will associate with your business. If you do this smartly enough, it can take your company to the next level. Collaborating with animators such as ZainiMedia.com, you can create memorable videos, while the right mascot can also make your social media channels feel more “personal” rather than just another corporate corner of the internet.

Speaking of social media…

The average corporate social media account is rarely the type of account you would follow for any reason other than freebies and special offers – but if you have the time and inclination to tweet a few times a day, you can develop a cult following. People are more likely to engage with a social media account that behaves in a “human” way. It certainly makes your business more relatable, and more likely to stay in customers’ minds. Just remember to keep business and personal social media accounts separate; the history of ill-advised tweets from corporate accounts is long and embarrassing.

Developing a convincing brand personality is a good way of staying in the minds of potential customers – and the above tips will help you do the same for your business.

Things To Consider When Starting A Business

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Considering your own career and a business of your own? Well pretty much anyone nowadays can make a company as long as they have an idea and the drive to succeed. With the digital world, it’s now even more accessible to run a business from the ground up and with very little investment. So what things should you consider when starting a business.

How Much Funding You’ll Need

Those who own a blog or record videos on YouTube, don’t really need any funding so long as you have the right equipment in the first place. But if you want to launch your own fashion line, then you’ll obviously need a lot more funds available to get it off the ground. So depending on what type of business you’d like to create, you need to factor in the funding you’ll need and how you will go about getting that funding. Perhaps you have savings already, can get help from family or friends or maybe considering a bank loan is a good option. Think all this through and set a budget and financial plan before committing to it fully

The Name

With so many businesses out there, there is a small risk that whatever name you choose, someone may have already claimed it. The last thing you want is to have decided on a name without the research, got all your business materials including business cards etc. and then find out that a company under that name already exists. It’s better to have a unique name than being mistaken for another brand. Thinking about the name should take some thought too, and it’s important to not to rush this process.

Create A Digital Footprint

If you don’t have a social media platform or a website for your business, then you’re sitting in the dark ages. Set yourself up with a custom website design and find the social media platforms that are suitable for your business. Each one works differently and what might work well for one business, might not do the same for another. So if your business is going to be more visual then maybe Instagram is worth picking over Twitter or Facebook. Creating a digital footprint is going to help build your business presence not just within your own country but across the globe.

Success Overnight Is Rare

It would make everything a lot easier, but unfortunately, success doesn’t happen overnight which means that you have to put in the hard work and hours to achieve the goals for your business. As a business owner, you are your own boss, so you have to be strict with your time management. You also have to trust your instincts and not be afraid of stepping into the unknown. When you’re your own boss, there’s a lot of responsibility resting on your shoulders.

So be sure to take this advice for when you’re ready to create your very own business. And don’t forget to have fun because it’s likely to be an exciting adventure.

How to Pursue a Good Idea When You Don’t Know Where to Start

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Good ideas come in all shapes and sizes, and sometimes, the person with the good idea isn’t necessarily going to be able to achieve it on their own. For example, if you have a great idea for a line of cleaning products, you might have the marketing and advertising down and the funding covered but you aren’t entirely sure how to actually manufacture the product.

Or indeed, it might be that you can make the product, but every other step in the narrative to success is eluding you.

Don’t panic. This is normal. And, it’s why great inventors tend not to work on their own in a garage at the bottom of the garden, but in collaborative teams where other people and experts can help to refine their ideas.

If you’ve had a good idea but you don’t know where to start, this is what you should do.

Tell People About Your Idea

Of course, knowing that an idea can be done and finding a market for that same idea are two very different things. Talking to your friends is a good plan because they will be able to suggest ways that it might be made better or indeed point you towards similar products on the market.

It can be difficult to tell people about an idea you are holding close for fear of ridicule, but this really is the best way to get it out in the open and start to refine it into something that will sell. You might also be worried about your friend stealing your idea. This is natural and it is probably a wise choice to apply for a patent to protect your idea, and not just from your friends. This process will also show up any similar ideas that have already been patented.

Ask an Expert for Help

Good ideas are rarely the work of just one person so taking your seed and getting an expert’s advice will help the idea to take root. Continuing with the cleaning product analogy, you might want to seek the professional help of a company who can provide custom chemical formulation to find out how you can make the best product with what you have.

Make a Prototype

Once you have consulted friends and experts, it is time to make a prototype. This will show whether your idea actually works, for starters, but it will also flag areas that could be improved as will as parts that could be simplified in order to make the manufacturing process easier. Bear in mind that your first prototype will not be perfect and this is not a reason to give up, just a reason to continue refining and improving as you go along.

Don’t Wait Until You’re Ready

There is a whole blog on the subject but the headline is exactly as it states. If you wait until the perfect time, you will miss the boat. This is because there is no perfect time.

Trust your instinct, run with your idea and get it out into the world.

Six Secrets To A Successful Startup

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It’s widely believed that nine out of ten startups don’t make it past their first year in business. While the true figure might not be quite so high, it is still sure to be a substantial number. There are many reasons why people businesses fail, but there are plenty more reasons why businesses succeed. Here are six (not-so-secret) secrets for you to follow to ensure that your startup is a success.

  1. Get On Top Of Your Finances

One of the biggest reasons business fail is because their owners don’t properly take care of the finances. After all, no business is going to survive for very long if it doesn’t have any money. If you’re not very financially savvy, it makes sense to consult an accountant before making any big financial decisions.

  1. Organization Is Everything

If you’re not organized, you’re never going to get anything done. Make sure you have a business plan, so that you know the general direction your business is going to take. You should also make to-do lists every day to make sure that you get everything done that needs to be done.

  1. Learn From Others

Even if you’ve studied business, marketing, and accounting, you still aren’t going to know everything that you need to know about running a business. A lot of this knowledge comes from trial and error, but you can easily learn from other small businesses too. Look at the things that successful competitors are doing and try to do this within your own business.

  1. Stand Out From The Crowd

If you want to be successful, then you need to get your brand and products out there for everyone to see. First impressions matter so ensure you market your small business and products well so that they attract the right target market. Be open to new approached, and move with the times, so that your business doesn’t get left in the past.

  1. Customer Service Is Key

If you’re not good to your customers, then your customers aren’t going to be good to you. Sales are where most of your income as a business is going to come from, so if you don’t focus on getting your customer service right, you’re not going to sell anything, and aren’t going to last very long as a business.

  1. No Pain, No Gain

You are not going to simply make a business and have money coming in right away, especially if you don’t put the work in. You need to make sacrifices to get your business off the ground. You’ll be working longer and harder than you’ve ever worked under a boss, but the rewards will be much greater.

Owning a small business isn’t easy, but the only way that you are guaranteed to fail is if you don’t try. Don’t give up on your business, take care of your customers, work hard, and get organized, and you should do just fine. It won’t be easy, but nothing worth doing ever is.

The Easiest Methods For Launching Yourself Into Business

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Are you one of those people who would love to get involved with the business world but doesn’t know where to start? Then you need to pay attention to some of the tips and advice from this article. Lots of ladies think they need to come up with a useful concept, develop a pitch for investment, and spend months working towards their goal of starting a company. However, there are some fast-track methods and strategies you might like to try if you don’t have any previous experience. The ideas below will assist you in getting things off the ground much faster than you would have done walking a traditional path.

Think about a franchise

Firstly, if you have some money to spend, you might think about investing in a franchise opportunity. Many websites list available offers, and so you just need to conduct some research. Maybe you’re an active person, and you might enjoy a fitness centers franchise or something similar? Perhaps you have a background in kitchen work, and you’d like to start a restaurant with a recognizable brand name? Play your cards right, and you could achieve either of those goals with ease. The best things about that idea include:

  • Using an established brand name
  • Getting a business plan that works
  • Getting support every step of the way

Start an online service company

If you want to launch a business but you want to keep things small, you might consider starting an online company. In most situations, you can do that from the comfort of your home while following your heart and without breaking the bank. Popular niches that you might want to think about at the moment include:

  • Freelance writing
  • Graphic design
  • Digital marketing
  • Web development
  • App development

You don’t need to understand how to do those things to make a profit. You just need to become an excellent middleman (or middle-woman as it were,) and link your clients with the right talent.

Create automated income streams

There are lots of ways in which it’s possible for anyone to create automated or passive income streams without working too hard. Some of the most widely-used ideas include:

  • Affiliate marketing
  • High-traffic website advertising
  • Ad revenue from viral videos
  • And lots more

The idea is to come up with income streams that don’t require too much maintenance or attention. That way, you can relax with your family, spend time with the kids, and go to bed in the evening while still making a profit.

Those three suggestions should help all readers to take a step in the right direction if they want to become involved in the business world. Of course, sometimes you just have to bite the bullet and dive in head first. However, there is always a lot of risks involved if you launch a new brand from scratch. So, weigh all the pros and cons before rushing into anything, and make sure you only use the money you can afford to lose. 50% of new firms fail within the first twelve months, and you need to avoid that at all costs. Good luck!