How To Deal With Late Paying Customers

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It can be incredibly frustrating when clients don’t pay on time. If you’re not getting paid, it could affect your own ability to pay bills. This can then lead to a vicious cycle of constantly being owed money while constantly owing money to others.

To keep your cashflow healthy and earn the money you deserve, here are several tips for dealing with late payers.

Chase them up

Waiting and hoping that customers will eventually pay up doesn’t work. If a customer owes you money, you have to keep chasing them up. Some customers may have genuinely forgotten to pay you, while others may be deliberately holding out until you chase them up.

You may be able to start by emailing them. If you get no response or they continue to not pay up, don’t be afraid to phone them up. A warning letter delivered to their door could be the next step if you still cannot get hold of them and they continue to not pay up.

Don’t feel bad about chasing up clients – it’s your money and you deserve it! Some customers may make continuous excuses or try to make you feel sorry for their circumstances. You may be able to negotiate a payment plan, but you still deserve that money.

Keep your cool

It’s very easy to get angry at late paying clients. However, this could cause a lot of harm to your business. A customer may leave negative reviews or they may sue you for harassment/verbal abuse if they feel you’re not acting professionally or are being unreasonable. Be firm but be friendly.

Know when to take legal action

If a customer continuously refuses to pay or retaliates with verbal abuse, you may be able to take legal action against them. It’s worth seeking legal advice to understand what you can and can’t do – there may be laws in place to protect debtors that state that you have to give several warnings first.

For large debts, you may be able to hire a collection agency. When customers go AWOL and don’t respond to any of your warnings, this can often be a necessary step to take.

Take measures to prevent future late payments

Certain measures may help you to avoid having to deal with late paying customers in the first place.

The first is to establish a credit policy when customers first sign up to your service – this should outline steps that you are legally allowed to take if a customer does not pay up such as adding late payment charges and possibly withholding your service. Such repercussions could prevent customers from continuously late paying.

You should also consider setting payment deadlines and sending automated reminders. This can prevent customers from genuinely forgetting to pay you (or at the very least pretending they’ve forgotten). Make sure to send out payment details with each invoice and reminders so that customers can’t use the excuse that they’ve lost your payment details.  

You may also be able to prevent late payments by offering early payment discounts. This could urge customers to pay up early so that they save money.

Advice On Purchasing Furniture For Your Classroom

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Buying classroom furniture may seem like a simple task. However, you need to create the perfect environment for learning. The atmosphere in a classroom can often be described as the ‘third teacher’ and, of course, the furniture you select plays a critical role in determining this. Below, we provide you with five top tips to help you get started. 

  1. Consider anti-tamper office chairs

The longevity of the furniture you choose is of paramount importance. All schools have stringent budgets they need to stick to, and the last thing you want to do is fund endless replacements and repairs. This is why anti-tamper office chairs are ideal. Anti-tamper office chairs have been designed so that they cannot easily be damaged. Also, look for desks that have surfaces that are resistant to marring.

  1. Seek support from the furniture company

You don’t only need to consider the furniture itself, but also the company you buy it from. Make sure that you are happy with their installation options, delivery timeframe, and that they provide good after-sale service and support. If you choose a small manufacturer, you may feel like you are going to get a better service, however, they are likely to have long lead times and limited quantities, which probably won’t fit into your budget or timeframe. 

  1. Don’t forget health standards

It is critical to make sure the classroom is a place that is healthy and safe and, therefore, all furniture needs to meet health standards for low levels of volatile organic compounds, which is often shortened to VOC. You may also find furniture with green certifications, which indicate that formaldehyde has not been used in the construction. Formaldehyde is a strong-smelling, flammable chemical, which can cause adverse health effects. We also recommend using filters on the lighting in the room. You can read up on this online if you need more information. They ensure the room is more comfortable, safe, and productive.

  1. Get the sizing right

When buying furniture for children, we have a tendency to simply look for adult furniture in miniature sizes. However, you need to give much more attention to the size of the furniture than this, especially considering the rise of musculoskeletal disorders in students. Adjustable seating is advised, as this ensures students can adjust the height of the seat to suit them and where they are sitting.

  1. Mobility 

Last but not least, mobility is vital when buying furniture for the classroom, as the furniture will need to be rearranged in order to accommodate different lessons and teaching styles. Remember, the furniture you purchase is going to have more than one use and, therefore, you need to buy with this in mind. Look for furniture that is lightweight and can easily be configured. 

If you keep the five points above in mind when searching for classroom furniture, you should find it a lot easier to locate what you need.

The Front Line: Career Choices If You Want To Challenge Yourself

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Do you ever feel that you are treading water in a professional sense? While you might be launching a blog or working in a career like marketing, you might think that you want to do something a bit more that doesn’t just sell products to people but mean something to society, but also makes you challenge yourself. If you want to challenge yourself, you aren’t alone. Many people thrive on the ability to work under pressure and push their physical and emotional capabilities. And if you want to start a new career, what sort of jobs out there that fit this mold?

The Police

The very definition of physical, mental, and emotional toughness. When it comes to upholding the law, you’ve got to have a certain set of characteristics. It is certainly possible to put yourself forward for law enforcement training, but it could be one of the most challenging things you will ever undergo. The police is an infinitely rewarding career, but this means that you’ve got to dig deep within yourself to rise to the challenge. Many police officers work more than the average amount of hours per week and find themselves under pressure in so many different ways. If you want to challenge yourself, there is this, but there is also…

The Army

In many ways, it’s a parallel to being in the police. The big difference between the army and the police is that the military is more of a lifestyle choice than the police. While with the police you get to go home at the end of the day, the army means that you are signing up for a lengthy career tenure. So if you are looking to challenge your mind and body in basic training but also learn in combat skills, these are the very basics; you also will learn how to be a better person. Having that discipline put into you through basic training and learning to thrive under the most challenging circumstances, whether it’s being dropped behind enemy lines or having to problem-solve to save lives, it becomes a challenge that you have to invest yourself in physically, mentally, and emotionally.

Farming

You may not think of farming as a particularly challenging career. But if you don’t like the idea of upholding the law or being away from your family for months on end, farming is something that requires a lot of physical effort instead of emotional effort. But it’s not just about the labor-intensive aspects of farming; many self-employed farmers have to learn to sell their products and balance budgets. Self-employment is one of those considerable challenges that everybody can struggle with when they go from a normal job, but farming is one of those careers that is incredibly satisfying across the board. It’s not just about looking after livestock and being physically fit, but it’s about the reward that you are serving the public.

Of course, there are so many different jobs that really put the pressure on us. From care worker to carpenter, laborer, and building careers, but if you want to challenge yourself physically, mentally, and emotionally, arguably these three are the career choices that we can really get into. That’s not to say it’s a walk in the park! It requires a lot of soul-searching and blood, sweat, and tears upfront.

4 Things For Small Businesses To Remember in Times of Crisis

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As businesses of all shapes and sizes dust themselves down and take stock of how they’ve been affected by the pandemic, it’s fair to say that for most the struggle is not yet over. The notion of putting their entire operation on hold, or making drastic changes to the way they operate probably didn’t strike them as even possible, much less likely. Indeed, for those who were thinking about going into themselves prior to the crisis, the whole thing probably looks like a huge cautionary tale. Why would any right-minded person choose the path of entrepreneurship when it seems beset on all sides with hurdles, pitfalls and the occasional bear trap.

Still, while this will (hopefully) be the last pandemic of its kind in living memory, crises go with the territory when running a business. A crisis certainly shouldn’t put anyone off starting a business, but it should certainly remind them of the importance of preparation.

Here are 4 things that all small businesses would do well to remember in times of crisis…

It’s okay to ask for help

When starting out in business, it’s common to be very particular when it comes to doing everything your way. After all, one thing that business mentors preach consistently is the importance of having a USP and filling a gap in the market that your competitors have left open. As such, you may not consider the value in Small Business IT Support Services or outsourcing your marketing to a Digital Agency. However, these measures can not only save you money in air weather but provide help, guidance and support when things go awry within your business, your industry or the global economy at large. 

Look after your team and they’ll look after you

Navigating your way through a crisis alone can feel damn near impossible. But when you run a small business, you’re never alone. You have intelligent, talented, passionate and dedicated people all around you. Look after them, and they’ll look after you.

Make sure that their working environment is safe, clean and conducive to restfulness, mindfulness and productivity. Invest in their training and development. Invest in employee recognition platforms that make them feel valued and give them confidence and motivation. 

Never underestimate the power of customer relationships

In times of economic crisis, consumers are undoubtedly wary. But that doesn’t mean that you can’t retain their loyalty. Invest time and effort into your relationship with them, respond to them promptly and professionally on social media. Show them that you value their custom and that you’re committed to delivering excellence. They’ll stick with you through thick and thin. 

Keep an eye on your metrics, but don’t lose sight of the one metric to rule them all!

Finally, in the age of big data, it’s easy to struggle to see the woods for the trees, especially when in panic mode. While there are lots of important metrics which should be tracked through the good times and bad, don’t neglect the one metric to rule them all… your margin. If you aren’t profitable, your business simply can’t function. Use this online tool to calculate your profit margin and adapt your strategy accordingly.

Keeping Your Staff Safe At Work: Top Tips

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There are many roles out there that place workers at risk. If they have to perform dangerous acts, work in unsafe conditions, or spend time with people they don’t know; it’s all too easy for people to put themselves at risk when they’re at work. As an employer, you have a duty to take care of the members of your team. While you can’t keep everybody safe all the time, you always need to work hard to make sure that no one takes any unnecessary risks. .There’s a lot of work going on in this field, and it’s important that you’ve covered every possibility.

Where they work

The setting in which the team works is one of the most important aspects of their safety. There may be plenty of hazards in the office or warehouse, and those that can be avoided should be kept away.  There is a myriad of possible things that you need to think about as you enter your workspace, including:

Trip Hazards:  Far too many workers end up out of work because of wet floors or cables that knock them off their feet, and this is something that should never be a problem in modern workplaces. Your whole team should be conditioned to search for and be aware of potential hazards, ensuring that they are eliminated when they are first detected. Some businesses would also select workers to be in charge of this kind of job.

Building Security: People have long been one of the biggest dangers facing companies. You may trust your workers, but unfortunately, it is not just employees who can enter the premises.  This means that you need to work to keep your building as safe as possible, use a combination of employee training, efficient locks and CCTV to achieve this objective. Members of the public can put the employees at risk, and individual businesses can also recruit security guards to make sure this isn’t a matter of concern.

What they wear

Safety wear has come a long way over the last few years. Many businesses have no choice and need resources like this to keep their workers secure. Many jurisdictions may have specific regulations in place that require appropriate safety gear or uniforms to be worn by everyone to do their job, so you can use that as a starting point when you fit everyone out. Uniforms, whether retail workers uniforms or landscaping uniforms, mark out your staff, which makes security less of an issue, too.

What they use

Although more and more people are using computers to carry out their jobs, many other machines are being used in industrial spaces that can be much more hazardous. When the team uses tools like this, it’s essential that you take the time to make sure they ‘re doing things right, or else people will end up getting seriously hurt. 

Combating the risks posed by the machine can typically be achieved by simply training the members of the team. All should know the dangers of equipment they are working with or alongside, even if they don’t have to use them directly. This will ensure that the team will watch each other’s back while avoiding mistakes that may be made in ignorance.

Want to Become an Electrical Engineer? Here’s What it Takes

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Are you looking for a career change? Do you have an interest in electronics and other technologies? Then a career as an Electrical Engineer might be the way forward for you. One of the highest paid jobs (salaries average around $101,600 according to the Bureau of Labor Statistics) and always in demand, it’s easy to see why so many people enter the industry each year. 

But before we get into how you become an Electrical Engineer, let’s look at what they do in their role.

What is an Electrical Engineer?

Skilled and experienced professionals, they work within fields that are related to electronics, electromagnetism and electricity. Such industries include the aerospace industry, Power Generation, defense and Artificial Intelligence. Because of the scope for this role, the opportunities and possibilities are endless. 

Skills That Are Needed

As there are so many fields that an Electrical Engineer can enter, it’s important to recognize that character attributes are hard to define. But when it comes to skills, there is a certain set that they will require in order to perform their role. These skills include, but are not limited to the following:

  • An in-depth knowledge of electronics – including how to operate a variety of machinery and equipment (such as different types of Solenoid valves in hydraulics).
  • An understanding of engineering, science and technology.
  • A logistical way of thinking.
  • The ability to predict physical laws and principles.

How to Enter the Industry

Obtain a high school diploma – so that you can access a university or college course related to electrical engineering.

Enroll in an electrical engineering program at a respected college or university – to do this, spend some time comparing and contrasting different options, paying attention to their employment rates and what past students have said about the course. If you really want to impress, you could also look for one that’s course has been recognized by the Accreditation Board of Engineering and Technology (ABET).

Choose a subfield – during your degree, you can choose modules that are in particular engineering subfields. These specialities will demonstrate your interests and experience to employers. If you’re unsure as to which to choose, it’s a good idea to talk to your professors, who will help to guide you.

Try to find work experience within electrical engineering – this helps to demonstrate to future employers that along obtaining a degree, you worked to gain useful experience to help develop your skills.

Extend your skills by opting for a masters or doctorate – although this isn’t always essential, for those that want to progress quickly in their career, these degrees can be an effective way of doing this. 

Find a job within the industry – once you’ve completed your degree/s, spend some time hunting for a job within the industry. As the demand for Electrical Engineers is high, you shouldn’t have an issue. 

However, as it’s a popular career, it can sometimes be difficult to obtain one – which is why it’s so important to differentiate yourself from other candidates through crafting your CV and acquiring the right work experience.

Final Thoughts

So, there you go! There is a brief guide as to what it takes to become an Electrical Engineer. Of course, before you take the leap and settle on this career, it’s important that you comprehensively research the key steps and look into what the job market is like. This will help to prepare you and give you an invaluable insight into the role.

Can You Turn Your Smallholding Into A Money Making Startup?

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Many of us love the idea of getting back to nature, being a little more self-sufficient and learning the skills to help us grow our own vegetables. A select few will take their organic dreams to the next level and will seek to make money from their newfound nature adventure. Turning your passion for growing vegetables into a business is easier said than done. A smallholding is just that; it’s small and is designed to provide vegetables for you and your family. Scaling up is a tougher endeavor. Read on to discover how you could take your foray into self-sufficiency and turn it into a new and thriving startup.

What Makes Money?

Potatoes and carrots may be easy to grow, but they won’t be a very profitable unit to sell. Instead, consider the most cost effective things to grow or produce which you can then sell on for a hefty profit. Consider purchasing a flock of egg laying hens and selling their highly coveted deposits a half dozen at a time. If you are interested in poultry, look into the more unique breeds that produce more interesting flavors of eggs. The Golden Comet hen is a great all rounder that produces fine yields for sale. Forget the tomatoes and cucumbers, and utilize your greenhouse for more exotic courgette flowers, eggplants and chili peppers. The more unique produce will command a higher price at a farmers market.

Think Big

Scaling up your operation can seem like a challenge. However, by pacing yourself and walking before you run, you can manage a sensible and profitable increase in your produce, demand and custom. If you have the space, think about zoning out some of your acreage. By creating distinct zones, you could grow crops, produce eggs, have some milking cows, rear pigs and look into the growing market of edible flowers or herbs. You don’t have to do all of these things, but having the option means you always have space to diversify and expand. Look into the sorts of domestic and industrial farm sheds that you could build on your smallholding to house your equipment, tools and seeds. Scaling up means that you will have to create a secure and protected space to shield your stock from the elements.

Advertise

There is no point developing a farm or smallholding that generates such wonderful produce if there is no one willing to buy from you. You must get your business out there to begin generating the custom you need to make a success of your venture. Check out local farmers markets and get yourself a pitch. Get your new venture onto Facebook, Twitter and Instagram and show off your produce and wares. By displaying your eggs, marjoram and celeriac, you can join a network of local growers. There is strength in numbers when it comes to small businesses and you will find a supportive web of contacts to help you on your journey.

If you adore your smallholding and want to take it to the next level, start small and scale up gradually. Before long, you could have a solid customer base eagerly awaiting your next batch of organic eggs!

Diesel Generators For Sale

The global pandemic, COVID-19 has put the medical world running on their toes day and night. The virus has already claimed over 2.5 million people worldwide. The imminent potential of destruction that this virus has can be estimated by simply going over through the number of patients and the death toll in the US and Italy.

Although both of these countries are known for their sophisticated medical facilities, they are the ones that lead the number of corona infections globally. Considering this fact, the devastation that this pandemic can cause to developing nations and third-world countries can simply spike shivers through the spine.

However, governments all around the world are cooperating with each other and providing the necessary resources to combat the common enemy. Let’s take a look at some of the basic support systems that hospitals are in dire need of these days.

Managing Ventilators To Meet The Growing Demand

One of the symptoms of corona infection is shortness of breath. Doctors and medical experts are continuously urging people to maintain social distancing and cover their faces with masks to prevent the spread of the virus. On the other hand, patients who are suffering from the infection need assistance with their breathing. Ventilators have recently witnessed a surge in their demand since the pandemic struck. Many innovators have come forth with their indigenous ideas of ventilator designs that are economical and effective, as well. One such innovation comes from India where Mahindra and Mahindra Ltd. have recently announced the production of a valve-based mask they’re calling Ambu bag. It is noteworthy that the company has a global presence in the automobile industry, and in time of the pandemic, it is coming forward to help meet the demand for ventilators in the hospitals. It is truly appreciable.

Power Backups For Keeping Up The Support Systems

Notably, most of the medical equipment in hospitals depends on electrical supplies, be it any monitoring unit or a ventilator, or even the HVAC unit to help keep the air clean. And with the hospitals working beyond their capacity during the pandemic having a power backup has become all the more important. Mobile treatment units, temporary hospitals, even converted medical facilities, all of these setups need the power to work properly and efficiently. This has also brought a surge in diesel generators for sale, and in all sizes. The backup solution offers a cleaner and more economical solution to power needs when compared to gasoline and natural gas-based generators. Moreover, these pieces of equipment are also highly durable against weatherly effects and are easier to operate in all conditions. Thus, making them apt for hospitals, especially during pandemic times.

Availability Of Personal Protective Equipment

As already mentioned, the doctors and medical experts are urging to maintain social distancing to break the chain. However, doctors and medical staff cannot do so for themselves because of their professional obligations. Therefore, they approach a convenient way to maintain distance from the infected and not come in any direct physical contact with them; they wear Personal Protective Equipment (PPE). The equipment is made out of medical-grade textile fibers that help keep away the harmful pathogens and viruses from coming in contact with the medical personal. However, the PPE also needs to be discarded after one use. It means, there needs to be a regular supply of the same to help the medical staff keep performing their duties while protecting themselves against the infection. It also makes these pieces of protective equipment a basic necessity with growing demands these days.

Isolation Wards To Accommodate If The Number Of Infected Increases

The growing number of patients affected by the COVID-19 virus is alarming another demand. Governments all around the world are creating more isolation wards to accommodate the increasing number of patients. In fact, several countries have already started converting public establishments such as stadiums and public parks into temporary hospitals. The need is to isolate the patients from others to help prevent the spread of the virus. Potentially, a single infected person can spread the virus to over 600 people directly or indirectly. This is surely an alarming figure. In case, the governments fail to control the spread of the virus, it may soon start spreading in the community at a much faster rate than any other disease in the history of mankind. This is the primary reason why more isolation wards need to be created and at a much faster pace.

The current pace of the spread of coronavirus is, although, believed to slow down in a couple of weeks. However, it depends upon how intelligently people follow the guidelines and protect themselves against the virus. Several governments have already imposed a lockdown and have allowed only the essential services to function. Hopefully, this step would help break the chain, and the world shall recover from the losses. Regardless, it is still the duty of every earthling to stay home and stay safe. If not for your own good, at least to empathize with the warriors, the doctors, and medical staff, for their efforts during these pandemic times.

Wildlife Photography For Beginners- What To Do

Taking pictures of wildlife can be quite challenging as opposed to shooting non-living objects. They keep moving, and you need to capture them in their best form to make the images look amazing. Your position, the right lens, camera focus, angle, and numerous other factors go into creating an exceptional collection of wildlife images. If you want to do it just right and create an exclusive wildlife photography album for personal collection or to exhibit, you should follow the suggestions mentioned below. 

Know your camera ins and outs

Although it sounds cliché, this is the foremost thing you should do to ensure your images come beautiful and nearly of the same quality as that of magazines and large-scale exhibitions. You surely won’t want to miss an exceptional moment, which may last for 5-10 seconds only. 

Being aware of all the intrinsic features of your camera like shutter speed, focus points, focus modes, and altering ISO settings of your camera is integral to taking high-quality pictures. If you’re yet to buy your camera, make sure you go for a weather-sealed one to reduce the risks of harsh outdoor conditions. The additional layer of protection will be expensive, no doubt, but it’s going to be a worthy investment. 

Choose the right lens

For taking pictures of wildlife, you should get a lens that allows you to shoot from a distance. These lenses are also known as telephotos and are exceptionally beneficial for wildlife photography. The birds and animals you want to shoot may get scared or agitated on noticing humans too close, then long-distance shots are the best way to capture them naturally. 

The telephotos have optical stabilization (OS) that helps minimize blurring or shaking because of extreme magnification. In the learning phase, you can use a more affordable plastic lens to get acquainted with the same. Although they don’t have the required OS, you can use high shutter speed while fixing them on the tripod to reduce the chances of blurring. 

However, if you want to take pictures of small organisms like insects, you should use a macro lens (100 mm lens) with a maximum aperture of f/2.8 to capture them up close. You can also use a telephoto zoom to zoom into your subject from a long distance for near-Macro effects. 

Opt for photography workshops

Do you want to be an expert in wildlife and nature photography for professional reasons? You can take photography classes that professionals offer to learn new concepts and practice your skills. You can start your search with Google. Use search terms like photography classes Boise, for example, to find a professional teacher in the Boise region. Getting into professional photography can be a dream career option for you.

You will also get the chance to go on photography excursions and capture the native and exotic wildlife of North America. These excursions will also provide you with the opportunity to try your hands in landscapes, buildings, and architecture, Macro photography and a lot more to expand your skills. 

Know the basic rules of wildlife photography

In your photography lessons and excursions, you will learn a whole set of rules for taking pictures of wildlife, and you should know them hard before thinking of improvising them or breaking them altogether. Yes, you’re going to do that eventually with experience, but firstly, you need to abide by these rules to realize where you can do better by breaking them. 

Developing eye contact with the subject, knowing the right exposure, use of histogram and a lot of other rules will be taught to you in your photography classes. You will also learn about making the light work in your favor while taking pictures in the open. Once you get a grip on things, you can create your own rules to excel in wildlife photography. 

Protect your gear from natural elements

While shooting in the open, you should take maximum protection for your photography gear. From the direct rays of the sun to rains, splashes of water, snow, frost, or hail, you should protect your camera and lens from these natural elements. Investing in some simple protective equipment, like waterproof camera backpack, rain cover, hat and raincoat for you, can go a long way to serve the purpose. 

Observe your subject carefully

To capture exceptional photos of your subject, you need to first observe them and try to get an idea about their general behavior. Every species differs from each other, and most of them are quite unpredictable, hence the need for observing them. Once you get a rough idea about their attitudes in the open, you can click mind-blowing pictures of them. 

When you’re taking pictures of birds, you should know when they are about to flap their wings and fly off, or when they are ready to swoop down and catch their prey. This knowledge will help you choose the perfect moments to take those perfect shots that you see on the pages of the wildlife magazines. You should follow the same pattern in the case of animals. 

Wrapping it up

Wildlife photography is an interesting hobby and a dream ambition to pursue. If you can invest in the right gear, proper lens, opt for photography classes, and know the basic rules of photography, few things can prevent you from making a career of nature and wildlife photography. If you seek thrill and adventure in your life, this is something that will help you love your work more than anything else.

Keep Your Friends Close, But Your Leads Closer With This Tech

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There are few people as important to the future growth and health of your business than your current leads. These are the people who can become your highest value customers if you can cinch that conversion. But how do you do that? Here are a few tech tools that can make sure you’re always striving to get better value out of your leads.

Get them qualified

First of all, if you end up with a bunch of leads, you need to know whether or not they are worth pursuing. This is known as qualifying a lead, making sure that they are likely to convert and bring a high lifetime value before you start spending a lot of time on them. Establishing their interest is point number one, but there is a range of lead qualification questions you can take examples of to help you close in on the people you should be focusing on, too.

Know who you’re dealing with

With both future and existing customers, you’re going to impress them the more that you can customize your approach to their distinct personalities and needs. There’s software that can do this automatically, to some degree. However, it’s important that your salespeople and support team can keep that information on hand, too. Software like Contact Boss can ensure that. You can save and easily retrieve relevant records on any lead or customer, making sure that you can pick up the conversation at whatever point it was left at last. Feeling like they are remembered can help your contacts feel like the business has their interests at heart.

Keep nudging them forward

If you’re following up on your lead conversion process as you should be, then you should have hopefully opened the door and caught their interest. However, you don’t need to reach out directly to influence them in the direction of conversion, either. Facebook Ads can be used to specifically target those who have been on your website before, which is known as retargeting. As such, you can make sure that people who have shown an interest in your brand are confronted with it again, ever subtly pushing them towards the point of conversion.

Reach out when you need to

When you want to reach out to your leads and customers more directly, advertising through Facebook isn’t going to cut it. However, you also want to make sure that your approach doesn’t feel too cookie-cutter, while also making it as time-efficient as possible. Sometimes, a phone call or personally worded email is necessary. When it isn’t, however, then email automation software like MailChimp can help you send messages that are professionally crafted, but personalized to the individual. As such, you can make it a lot easier to get a message out to your entire lead list while making sure they don’t all get the exact same message.

Of course, technology isn’t the only thing that converts and keeps your leads. Satisfying service and support are essential if you want to retain what you’ve converted. Don’t make the common mistake of dropping the ball simply because you closed the sale.