Keep Your Friends Close, But Your Leads Closer With This Tech

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There are few people as important to the future growth and health of your business than your current leads. These are the people who can become your highest value customers if you can cinch that conversion. But how do you do that? Here are a few tech tools that can make sure you’re always striving to get better value out of your leads.

Get them qualified

First of all, if you end up with a bunch of leads, you need to know whether or not they are worth pursuing. This is known as qualifying a lead, making sure that they are likely to convert and bring a high lifetime value before you start spending a lot of time on them. Establishing their interest is point number one, but there is a range of lead qualification questions you can take examples of to help you close in on the people you should be focusing on, too.

Know who you’re dealing with

With both future and existing customers, you’re going to impress them the more that you can customize your approach to their distinct personalities and needs. There’s software that can do this automatically, to some degree. However, it’s important that your salespeople and support team can keep that information on hand, too. Software like Contact Boss can ensure that. You can save and easily retrieve relevant records on any lead or customer, making sure that you can pick up the conversation at whatever point it was left at last. Feeling like they are remembered can help your contacts feel like the business has their interests at heart.

Keep nudging them forward

If you’re following up on your lead conversion process as you should be, then you should have hopefully opened the door and caught their interest. However, you don’t need to reach out directly to influence them in the direction of conversion, either. Facebook Ads can be used to specifically target those who have been on your website before, which is known as retargeting. As such, you can make sure that people who have shown an interest in your brand are confronted with it again, ever subtly pushing them towards the point of conversion.

Reach out when you need to

When you want to reach out to your leads and customers more directly, advertising through Facebook isn’t going to cut it. However, you also want to make sure that your approach doesn’t feel too cookie-cutter, while also making it as time-efficient as possible. Sometimes, a phone call or personally worded email is necessary. When it isn’t, however, then email automation software like MailChimp can help you send messages that are professionally crafted, but personalized to the individual. As such, you can make it a lot easier to get a message out to your entire lead list while making sure they don’t all get the exact same message.

Of course, technology isn’t the only thing that converts and keeps your leads. Satisfying service and support are essential if you want to retain what you’ve converted. Don’t make the common mistake of dropping the ball simply because you closed the sale.

Individuals Are Often Investing In Bitcoin, Here’s Why It’s So

Enthusiasm and interest in Bitcoin have flooded in the course of the most recent couple of years. Everybody from governments to individuals is discussing it, there is still a lot of vulnerability on the reasons why individuals are doing as such.

This post plans to assist you with understanding why Bitcoin’s prominence has expanded so much and how to do so utilizing distinctive investing techniques employed in the digital money stages. It might appear to be threatening to begin engaging with Bitcoin, however, it has gotten unimaginably simple to begin putting resources into digital money. So let’s begin!

Expected gains are more than the misfortunes

The potential gains in BTC are more than the potential misfortune, and this is because few crypto-investigators have guessed that bitcoin could turn into a worldwide cash later on however it is theoretical. If this becomes reality, at that point, it will invigorate global exchange all around the globe.

Thus, business analysts have conjectured that the cost would climb to multiple times its worth, which will make each $1 worth of current BTC would (speculatively) be worth $20,000 later on. In any case, this will possibly occur if bitcoin was perceived as legitimate delicate for both global and local exchange. This conjecture is one made by specialists who accept that putting resources into bitcoin will convey a $200 return for every dollar you contribute. Although this is only a forecast and it stays generally hazardous speculation inferable from its decentralized nature, it isn’t difficult to expect these sorts of benefits because the prizes are relied upon to be higher when exchanging wares.

Bitcoin is portable and can not be traced

With the present significant financial standards, it is hard to heft around a lot of cash. Money adding up to millions is hazardous to carry for a few reasons, which is the reason Bitcoin financial specialists lean toward it to different monetary standards. With Bitcoin, you can without much of a stretch heft around a million dollars worth of Bitcoin in a native wallet. Professionals at say another preferred advantage of putting resources into Bitcoin is that it can’t be traced. When the merchant gets the cash, it can’t return to the purchaser using all means. This is significant because no legislature can follow the wellspring of your assets.

Simple access for new investors

There are roughly 4.4 billion people who have a web association yet don’t approach customary venture markets. Bitcoin can be obtained by anybody, as long as their nation is bolstered by the trade they need to get it from. Also, there is a low hindrance to section, which implies that investment can be as large or little as clients can manage. For developed and developing nations, these contributing focal points of Bitcoin can present shoppers of every single budgetary level to the universe of contributing.

These are the top reasons why individuals are frequently putting resources into Bitcoin. Ideally, this piece of information may help you in your future endeavors.

How To Have A Career After Sports

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A sporting career is a dream for a lot of people. However, a career in sports doesn’t last forever, and at some point, you will have to consider what to do after your sporting days are over. Athletes often have to retire at a young age, sometimes just because they’re getting older or have been injured badly enough to prevent them from competing at a professional level. Sports come with a lot of risks, so it’s important to be prepared.

If you’ve had to retire due to an injury, you may be able to get a compensation payout, which will give you time to decide what to do. Contact a lawyer who knows how to deal with this, such as NFL disability lawyers

If you’re ready to find a new career path, you will need a few skills to make a successful transition. It’s important to have resilience, relationships, and education if you’re going to make a change. 

Anyone who has made a career out of professional sports already has resilience, optimism, and confidence. You already have a strong internal drive, which will help you to make a career after sports. You can develop these traits with coaching and support. 

To have a career after sport, you’re going to need formal education and some marketable skills. Those who continued their studies before going into sports will have a better chance of transitioning, than those who dropped them in favor of playing. You can also market the skills you learned in sport, such as leadership and team building, both of which can be easily transferred to another industry.  

You’ll also fare better if you have a strong network of personal and professional relationships. You’ll find it easier to make a big change if you have a strong social network to help you find new opportunities and experiment with a new role outside of the world of sport. Your professional connections can help too; this is why sports stars often move into positions in coaching, sports management, or sports agencies. 

It can be hard to know where to go after your dream career ends, but retiring from professional sport doesn’t have to be the end of your career altogether. You have skills that you can transfer to another industry. You already know you’re determined and driven, which will serve you well as you move to a new career direction. Use the skills you learned during your professional sports career to help you forge a new path. It can be a good idea to stay in formal education as long as you can, so you have some professional qualifications to fall back on after your time playing sports is over. If you have already left education, you could consider taking some courses or classes outside of your sports career to make progress outside of sports easier. Take a course in management if you’d like to be a sports manager or study something that interests you if you want to change to something completely different.

4 Ways Technology Is Constantly Taking Business To The Next Level

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As time moves on, business owners and leaders are continually looking for ways to outdo their competitors. They’re always looking to outshine and find a way of evolving. Many different techniques and strategies have been invented and will continue to be brought into the world. Nothing has come close, and nothing will probably ever come close to that of our technological advances, though. Since automated, electrical pieces of machinery and software have entered humanity, businesses have been able to behave, process, and grow like never before – and this kind of thing will continue to advance as the years go by. 

Businesses that are just starting up benefit from the use of technology, and so too do businesses that have been at the top of the tree for decades – there’s no exclusivity or special places reserved for anyone in particular. The new tech obviously helps out due to its speed and consistency – the lack of human error being present is also a massive bonus. But how does it help out specifically? Well, here are four points for you to digest right now:

Performance Analysis 

With all the different software and various add-ons we have at our disposal, we can perfectly identify what plays out well and what performs horrendously, in order to figure out how to proceed. This can be used for selling products and for analyzing social media marketing strategies. 

Analyzing how everything goes has always been a major part of growing a business, but these kinds of programs make everything so much quicker, more detailed, and easier to do. 

It Can Predict And Project Future Happenings 

Artificial intelligence has become such that it’s able to take past and present records, and learn how certain patterns develop. It’s also able to project how the future may pan out statistically based on past behaviors. Also, if data is needed in order to complete certain AI projects, a synthetic data generator can be used to fabricate simulated pieces of information. This can help out in areas such as the financial world by allowing data scientists to continue their work when they otherwise wouldn’t have been able to.

Remote Work 

Fewer people are working on their business premises these days. A lot is done from home – and not just because of the current virus epidemic we’re facing. Technology is now allowing us to work from remote locations, which can make work more convenient and suitable for everyone involved. The likes of virtual assistants and outsourced work can be sorted out quickly, too.  

Constant Communication

When you’re looking to get in touch with someone, and it seems like you’ll never be able to get a hold of them, it can be very frustrating. Whether you’re looking for a new employee, a service technician, or a new, exciting business contact, you’re going to want to speak with them ASAP. Modern technology has made it so that it’s nigh-on impossible to go off the radar. Conference calls are fantastic alternatives to meetings when people are working away from the office.

Using Facebook to Promote Your Business: Insider Tips

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Facebook, like other social media platforms, is an excellent marketing tool. It has both free ways to promote your business and a paid advertising platform for you to use. As with any other marketing tool, it’s important to know how to use it and get the most out of it if you want to be successful with it. You can use Facebook to find new customers and visitors to your site, but it’s also useful for helping you to retain existing customers. You can use a range of techniques to use Facebook in a way that will help you to draw attention to your brand and keep customers engaged.

Plan and Schedule

When you use Facebook or other social media in your personal life, you probably just post whatever you’re thinking, whenever you feel like it. However, taking this approach to promoting your business is not the best idea. When you post, you should be doing so with intent and with a clear goal in mind. In addition to defining why you are using Facebook and how you want to use it, you should have a content calendar that you use to outline when you post what. This helps you to take an organized approach to Facebook marketing.

Use 3rd-party Tools

Facebook has some useful tools that make it easier to manage your business page and paid adverts. However, it’s also a good idea to look beyond the tools that Facebook provides. There are also various third-party tools that are designed to expand the capabilities of Facebook. Audience Eye helps you to find the right audiences on Facebook, making it easier to target your ads. Other tools might help you find and create content for your page or analyze your ad metrics. Look for tools that other businesses and marketers use so that you know they are worth the investment.

Focus on the Right Metrics

When you’re looking at the performance of your Facebook pages and groups, as well as your paid ads, you need to focus on the right metrics. When you only have a small marketing budget, it’s important to know why metrics really matter. While it might be great to see your page getting a lot of likes, does it really make a difference in the number of sales you make? Some of the more important metrics to measure include click-through rate, video views, and the number of messages received.

Provide Customer Service

Social media isn’t just for promoting your business and finding new customers. A lot of people use it to get answers and service from different brands. It’s important to allow people to ask questions and get in touch through Facebook and not to ignore the comments, reviews, posts, and messages that you receive. Make sure that you provide good customer service on Facebook and refer people to other customer service channels if it’s necessary.

Become an expert Facebook marketer by taking note of the most important ways to use the platform. There are many techniques that you can use to successfully promote your brand.

Three Ways You’re Setting New Employees Up For Failure

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The first day at a new job is nerve-wracking. Even if you’ve hired the most competent, experienced applicant you could find, they’ll experience at least some butterflies. Luckily, these nerves typically fade as they arrive and get settled. At least, that’s what should happen if you, as boss, approach those first day feelings with the right attitude. 

Sadly, many managers are either too busy or too unaware to take the necessary steps to create the best ‘first-day’ experience. As simple as that, they miss the window to close those nerves and could see new employees more stressed than necessary, or even questioning whether that role is right for them.

That’s not good, especially considering the time, effort, and budget you’ve spent bringing them onboard a strong workforce in the first place. And, it’s an issue you can avoid by simply making sure to avoid the following mistakes. 

Delayed paperwork

Proper paperwork is fundamental when onboarding new employees, and it’s something you should always arrange to have ready when new employees arrive. By this, we mean both the legal stuff, and additions such as employee handbooks, etc. This way, you not only give new employees a chance to orient themselves as they read through, but you also ensure they have documents for assistance if there’s no one around. That can be invaluable, and, in the case of things like fair work information statements, it can also keep you on the right side of the law. 

A failure to assign a buddy

If you don’t pair new employees with a buddy, you’re as good as setting them up for failure. After all, even individuals who already have experience in the field are sure to appreciate this opportunity to let them know how you do things in your office, as well as automatically helping them to create relationships. That’s guaranteed to go down better than a first day where they sit at their desks without talking to anyone, especially if you select a buddy you’re sure they’ll get along with. 

High expectations

It’s also a mistake to expect too much from an employee on their first day, even if they do already know how to use your systems. The simple fact is that nerves, distraction, and the need to take time getting to know your clients are all going to prevent newbies from creating anything outstanding. In fact, if you pile on a high-pressure task straight away, you’re setting them up for failure. Instead, keep the actual work to a minimum as much as you can, and think of this as a ‘getting to know you’ day. Then, let the real work begin once things have settled down a little. 

First days are tough, and not only for those new employees. As a manager, you also need to walk a thin line. Remember, after all, that new employees assess your workplace as much as you watch them. Make a bad initial impression, and there’s no way you’ll find a working relationship that lasts.

Starting Your Career In The Music Industry, Can You Do It Alone?

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Choosing between the easiness of a professional studio and the comfort of a home studio can be a difficult decision, but you will always have a preference and the reasons behind this will differ from personal and professional issues. If you have been to any live music show, such as Coachella, then you will know that live music will always sound better depending on the type of equipment used to help amplify it. If you’re a music lover, you probably already look at live streaming, which is a great way to keep up to date with the music world. But if you’re already in the music business, then what exactly do you need to get things going? Is it vital to use a professional recording studio or can you do it from home? Let’s see how to get savvy!

Professional Recording Studio:

Pros – When using a professional recording studio you will know that it comes with a guarantee that the sound quality will undoubtedly sound professional. Secondly, you’ll have access to all the necessary professional engineers, equipment and no issues with how to use the software and how to make it sound better. And thirdly, professional studios have all the necessary high-quality equipment without sacrificing on the amount of equipment to choose from that you may not be able to keep at your home or in an unsafe location. You’ll have a number of different mics, mixing boards and musical instruments which will make the process of any type of music making, much, much easier.

Cons – When using a professional recording studio, the biggest problem you’re going to face is the pricing of what you’re using, because these can add up and be pricey and well into triple figures for an hour. When you’re trying to save on money, you won’t be able to have the freedom of having the space for a day or a week like you would at home, so this will set you back quite a bit of money.

Home Recording Studio:

Pros – When you are at home using your own home recording studio, you’ll have access to all of your own equipment and software but this may not necessarily be the best equipment and maybe not even enough of it. If you own a computer it gives you the ability to have a home studio and macs are of course the best way to go. You can even do it on the go when you’re traveling, on a plane, in an airport, you can always have your laptop on you.

Cons – One of the biggest issues you will face when you are using a home studio is the lack of access to any industry professionals and people with expertise in technology. If you’re a music production student, in your early days, then the lack of experience can have a negative impact on the quality of your music.The gamble is most certainly up to you, but if you are wanting to look at a business opportunity there are ways to do this.

How Safe Are Your Business Premises?

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As a business owner, the last thing you want is a lawsuit on your hand. If somebody has an accident on your business premises, or if they fall ill because of them, you could be held legally responsible, and as well as suffering the expense of compensation claims, you could also suffer the loss of your good reputation.

If you’re working from home, the same applies. A client coming to your house for a meeting could also file a claim against you if injured in or around your house. 

So, ask yourself: How safe are my business premises?

Here are a few of the things you should watch out for.

A poorly-lit outside area

If your employees are expected to leave work late of an evening, they could injure themselves if they cannot see very well as they exit your business premises. It’s in your best interest to incorporate lighting, perhaps on a timer switch so as to reduce your energy bills, as visibility will then be increased.

Loose handrails

When navigating the inside of your building, some employees and customers may be reliant on handrails for mobility purposes. But if these handrails have become worn over time, an accident could take place if there are structural issues. It is in your best interest to replace these and any other loose fixtures, perhaps by using the services of a company such as Eckstrom who have what it takes to manufacture something of use for you.

Areas with little ventilation

Ventilation is a must, especially in areas of your business where toxic chemicals and other hazardous substances may be used. However, all areas of your business should be ventilated well, as clean air is a necessity for all of the people who use your premises. For those rooms that have windows, you should open them partway, and for those that don’t, you should look into getting a decent ventilation system to protect your business users.

A cluttered office space

If your office space is small, clutter might be a problem. From boxes placed on the floor to trailing wires and cables, your office area could be a hazard waiting to happen, as trips and falls are likely if there are obstacles in your employees’ way. To protect your staff, you should invest in more storage for your office and tiebacks for your cables. It might be that you also remove surplus items from your office space, as the less there is, the reduced chances of somebody having an accident. 

Faulty equipment

If the electrical appliances your business uses haven’t been PAT tested, there is the risk of an electrical shock or a fire breaking out. And if the machinery you use is faulty in any way, then the chances of your employees having a nasty accident are high. Despite the investment, you need to make sure your equipment is tested regularly, and you should replace any item if they are no longer fit for use. 

How safe are your business premises? 

We haven’t covered every danger here, but we hope you get the point. You need to check your business premises for any problem areas. Commit to a risk-assessment then, and protect the people who use your premises while also protecting the name and finances of your business.

Job to Jobless: What Could Put A Halt To Your Career?

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Most people don’t like to think about what would happen if they were to lose their job. The idea of finding yourself in this position will always be a very scary one, and many people across the world struggle with this fear every day. Of course, it’s rare that people find themselves out of work for reasons which are completely beyond their control. It still happens, though, and this can leave you in a very tricky position. To help you out with this, this post will be exploring three of the most common issues which will put a halt to someone’s career no matter the action they take.

Accidents & Injuries

Getting hurt is never nice, and this is definitely something which most people will actively avoid. Unfortunately, though, you can’t always choose when you get hurt, and this means that many people find themselves facing injuries which end up having a dramatic impact on their working lives. For example, many drivers face the risk of getting into an accident which will make it hard for them to drive in the future. Car and truck accident attorneys can help you with this, providing you with the support you need to get back on your feet, while also helping you to get any compensation which is due.

Businesses Going Under

Businesses can last for hundreds of years, but they can also last for a few short months, and it can be very hard to tell when a business is failing when you’re just an employee. In an ideal world, bosses would always make their team aware of issues like this. Unfortunately, this is rarely the case, and many people find themselves out of a job without any warning. Redundancy pay is usually required in circumstances like this, but the company won’t be able to pay this if they don’t have any money left. Having insurance to protect yourself against losing your job can be a very good way to protect yourself.


Even if you work hard to be polite, helpful, and friendly in your workplace, you simply can’t control the actions of others. When disputes arise in this sort of environment, working can become very difficult, and employees have very little power to resolve this sort of thing. This can often force people to leave a job simply because they don’t want the stress which comes with it. Talking to your boss can help with this, and so can talking to the person you’re disagreeing with. It’s rare, but you will sometimes find people who like to argue and make drama at work, and it can be tricky to get through to someone like this.

Being forced out of your job is never a pleasant experience. Many people go through this in their working lives, and it can be extremely difficult to avoid it when you don’t see it coming. Of course, though, this doesn’t mean that you have to take it without a fight, even if you’re not used to sticking up for yourself.

Why Use Route Optimization Software?

With route optimization software you’ll spend much less time planning – and the routes produced will be far superior to manually created routes.

For a mobile workforce, route optimization is the process of determining the most efficient routes, in terms of cost, resources and time. All other relevant factors such as order and driver restrictions, as well as the various workflows of a particular business are also factored in.

The aim is to maximize efficiency and fulfill more orders: getting to more addresses with fewer resources. This allows businesses to save time, costs and ultimately increase their revenue.

With route optimization software, your business will:

 increase earnings by 10-30% simply by allowing you to complete more orders,

improve employee productivity and customer satisfaction,

cut operating costs and overtime by 30%.

Using a map, or any other manual means, to create optimized routes is incredibly difficult and time-consuming. As the number of drivers and orders increases, the complexity of the task of dividing up the work accurately and efficiently grows exponentially.

Route optimization software uses incredibly sophisticated algorithms to plan and optimize routes in a matter of minutes. This frees up to 57% of the time previously spent on planning – allowing staff to spend their time on other important tasks related to running and growing a business. This applies whether your business has 10 drivers, 150 drivers, or more. Even as your business grows, your route optimization software will produce the same fast, consistent, and accurate planning.

Route Optimization Software

Sends Your Business in the Right Direction

Increased Productivity, More Revenue

With route optimization software you’ll spend much less time planning – and the routes produced will be far superior to manually created routes.

What’s more, route optimization software ultimately gives your business the opportunity to increase revenue. When your existing workforce is able to get orders done in less time, you can easily take on more business without needing to increase staff or work hours.Controlled Expenses and Informed Decision Making

Businesses with route optimization software as an integral part of their operation can cut fuel and other driving expenses by 20%. Their overall distance traveled and time spent on the road is minimized, thanks to more efficient scheduling.

With route optimization software you can do real-time monitoring of your team and review their performance history. Both allow you to identify patterns – putting you in a better position to address them. Detailed insights into your workforce let you make more informed decisions for your business.

Which Problems Does Route Optimization

Software Address?

Workload Restrictions and Distribution

Route optimization software allows you to manage different types of driver restrictions (allowed working hours, different skills needed for the order) and vehicles (load capacity, refrigeration).

And, you can use route optimization software to minimize overtime and account for driver lunch breaks. The routes that are created will be fair, optimal, and will not create additional costs for the business.

Example: The orders for this period will be balanced by route optimization software to ensure that all of the drivers work for the same amount of time.

Dynamic Planning

Changes, especially last-minute ones, are inevitable for any business. Instant and automatic recalculation of routes to reflect real-world changes, such as late orders, cancellations, drivers calling in sick, or customers requesting alternative delivery addresses is an absolute lifesaver. With route optimization software, only a few clicks of the mouse are needed to produce the new routes that you’re after.

Example: It’s simple to edit the order date, re-optimize routes and send new schedules to drivers.

Driver Communication

In order to actually be useful, route optimization software needs to have its own mobile device application. Rather than being printed on paper, having orders on one convenient mobile application lets your drivers receive schedule updates. This exchange of information should be quick to allow for constant and seamless route and schedule changes. With mobile applications drivers can also update the completion status of each order. For dispatchers, there are a number of useful features enabled thanks to this information from the field, such as driver tracking capabilities and planned vs. actual route displays. Also, features like order tracking, real-time ETA and customer notifications help you give your customers excellent service.

Deliver, or Pick up and Drop off – in Any Combination

Whether your business makes multi-stop deliveries from a central depot, or does pickups and dropoffs of goods or passengers, or a mix of these – route optimization software can handle it all.

You’re able to select the task type for each order, letting the software come up with the optimal way for your business to perform all of these tasks. You’ll maximize efficiency, make the most of your vehicle capacity, and cut down on driving time – perfect!

Example: Orders can be pre-identified as a regular delivery (from a central depot), or as a pickup that needs to be dropped off at another address.

Prepare Schedules in Advance

Businesses might sometimes need to plan their schedules a few weeks in advance, to ensure resource availability or just to provide drivers with their long-term schedules. With route optimization software you can plan up to 5 weeks in advance, while still allowing planners to

specify details like days of the week, date ranges and time windows for orders.

Example: These orders have been uploaded and the route has been optimized, so the following week the schedule and driver will be ready to go.

Performance Analytics

Good decision making should be data-driven: why rely on assumptions or on your intuition, when route optimization software also lets you analyze many aspects of your performance. Identify positive trends, or problems to be addressed with a number of tools that give you detailed insights into your team’s performance.

With route optimization software you can compare completed routes to those that were planned, and compare actual stop duration to the duration that was planned. Also, see your order status history, arrival accuracy, time worked, distance traveled, and more – all letting you make more informed decisions about your business.

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