Don’t Just Network, Host Your Own Event

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The most effective way to grow your business is to network, network and then networks some more. Don’t believe us, just press pause for ten minutes and pose that same question to ask any number of business owners, forums and corporate consultant – the answer will be the same. Why? Because who you know far outweighs what you know. Period.

The only problem when it comes to networking is being taken seriously by those you want to talk to most. It is a credibility thing. Luckily for you, there was a simple way to fix this: hold your own networking event. Think about it. You become the host and you will get catapulted up the ranks and slapped with the label “business leader”.

Here is how you can pull off a successful networking event first-time around:

Make Attending Simple

This is probably the most crucial part of it all; having your attendees register in advance. That way you know that there are X amount of people committed to coming, which means you can plan your budget and your event much more accurately. It is also really easy to achieve with an app like Eventbrite. Not only is registering simple, those that sign-up also get a reminder by email.

Pick The Perfect Venue

The main things to consider here are price, accessibility, parking and the ambience of the space in general. Basically, you want to alleviate as many potential frustrations ahead of time. As a little tip, approach some of the nicer hotels in your desired location and find out what the minimum bar spend needs to be in order to get their lobby free of charge. Holding a networking event at their place is good for their business too.

Check People In

There is a bunch of reasons why having a check-in is beneficial, even if the event is free. First and foremost, it is for security reasons, especially with the state of current affairs, so speak to some security companies. Of course, it isn’t all negative because having a check-in will let you see the numbers and, if you ask for their email addresses as proof, you can follow up with attendees and announce future events. Don’t make too much fuss if they don’t want to hand over their email, though. Oh, and one more thing, make sure the person at check-in is warm, inviting and personal.

Your Role Is Huge

You have to meet everyone. That means everyone. Introduce yourself, make them feel comfortable and make sure the conversation is focused on what they do, not you. That is the trick. The better you are at listening, the better you are at conversations, which is how you want to be remembered. The other thing you need to make sure you are doing is connecting people with one another because that will be people’s measure of success when they walk away. Get the product designer in front of the patent attorney and the freelance copywriter in front of the marketing director. People are going there to network, so make sure that is happening.

Winsight Episode #32 – Obsessed w/ Efficiency

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I have a confession. I’m obsessed with efficiency. I’ve always been a planner. I think about time constantly and when it comes to doing anything…I want to know how to do it smarter, not harder. I don’t mind working hard, but if I can figure out a way to do it faster and better I will.

In this episode I’ll share time saving techniques in the following areas:

  • How your smartphone can put you on auto-pilot
  • What system is essential to be a master networker
  • The difference between habits and goals
  • Why working smarter beats working harder

What do you do efficiently? In what areas can you improve? Share something that saves you time and it might just help someone else!

Winsight Episode 5: Why You Need a PHD (Permanent Hustle Degree)



School is overrated. Now with a Bachelors and Masters Degree under my belt that sounds hypocritical coming from me, but knowledge doesn’t necessarily translate to real world skills.

You can’t afford to wait for the economy to rebound. It’s not going to happen.

In this episode, I’ll explain the following reasons why you need a PHD (permanent hustle degree):

  • Why there is NO substitution for experience
  • Networking shouldn’t just be a goal, it should be part of your lifestyle
  • How public speaking is just like selling
  • Why you need a side hustle and when you should start one (or many)

What’s your experience with school and how has it shaped you into the person you are today? What idea has been brewing in your head/heart that you need to share with the world? Comment below because we need to know!

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Networking as a Lifestyle

It’s not about what you know, but who you know.”

Let that ring in your head for a while. The world is connected and no matter how much technology improves, your ability to connect with people will make or break you.

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I used to think networking was something I needed to do for my business (which I do), but only until I built a certain level of client base then I could give it a rest (boy was I wrong).

When things really started to click for me is when I adopted the belief that networking is a lifestyle, not a goal.

It’s the same approach I take towards my health. Diets don’t work. It comes down to nutrition and fitness. What you eat and how often you exercise. I only eat sugar 2 -3 times a week and workout 5 times a week. That’s something I continue to do without an end date in mind.

My goal in networking, or “connecting,” (which I believe is a better term) is to meet with/or talk to at least 2 (preferably new) people a week. If I can grab coffee locally, that’s my preference. If not, phone or Skype will do. Over time that means I talked with 100+ people per year. I also track when and how I communicate with people, by date & form (meet, phone, email, etc.). Fortunately one of my strengths is remembering where our conversation ended, but I admit I cheat with LinkedIn most of the time.

My hope isn’t for you to be impressed with my story. What I do hope you get out of this post is how important it is to connect with others regularly. Whether you work a corporate 9 – 5 or have your own business, this is one of the 3 skills you need to succeed in life.

Figure out what system works for you by trial and error. Once you figure that out, use it daily. You and I need others to thrive. (We’re also social beings by nature, so the interaction doesn’t hurt either.) Nothing great was ever accomplished alone. Therefore: network or die.