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Winsight Episode 5: Why You Need a PHD (Permanent Hustle Degree)

07/22/201407/10/2014 Scott AsaiLeave a comment

[audio http://traffic.libsyn.com/winsight/05_Winsight_Episode_5_-_PHD.mp3]

School is overrated. Now with a Bachelors and Masters Degree under my belt that sounds hypocritical coming from me, but knowledge doesn’t necessarily translate to real world skills.

You can’t afford to wait for the economy to rebound. It’s not going to happen.

In this episode, I’ll explain the following reasons why you need a PHD (permanent hustle degree):

Why there is NO substitution for experience
Networking shouldn’t just be a goal, it should be part of your lifestyle
How public speaking is just like selling
Why you need a side hustle and when you should start one (or many)

What’s your experience with school and how has it shaped you into the person you are today? What idea has been brewing in your head/heart that you need to share with the world? Comment below because we need to know!

University of Convenience

07/01/201405/23/2014 Scott AsaiLeave a comment

In the age of information, content is plentiful (not always important, but still readily available).

If you look at the rise of online education as an example, times are changing. Not only are University degrees not as prestigious anymore, but it also doesn’t guarantee you work like it did in the past.

Welcome to the DIY age where anything AND everything can be learned through doing a Google search.

Ease and convenience has become such a commodity that credibility isn’t as scrutinized.

Both as an entrepreneur and a consumer that means unlimited options. Not only can you enjoy instruction from the comfort of your home, but you can also get paid without being “live.”

Here are some examples:

Instead of attending a live event, you can watch a webinar at your kitchen table.
Why enroll in a college course, when you can get the same, if not better information on platforms like Udemy?
Marketing degrees can be outdated, but if you follow the best online marketing blogs their advice is priceless.

Technology has changed the way we learn, so now you have more choices. No longer do you have to pay to add some letters behind your name to be known as an expert. Credibility is earned through follower-ship, not credentials.

Your story and experiences are your foundation to helping others learn something you’ve gone through.

So get current and figure out how you can assist others…while sitting on the couch.

Why People Hire Me

06/17/201405/28/2014 Scott Asai1 Comment

Most of my clients who end up hiring me, don’t know me personally.

It’s usually through a reference from a friend, but mostly via online: Yelp or LinkedIn.

Once I get contacted on the phone, I ask the person what their goals are so I can tell them if I can help them or not.

Coaching is a lot like hiring a personal trainer. When you hire a trainer, it’s his/her job to create a program to reach your goals. What I do is very similar, but instead of improving your body, I improve your mind.

I try my best to address the issues brought to me and use past experiences to prove that I’m capable of assisting.

No matter what we talk about, I normally end the call with two criteria for them to consider moving forward:

1) Fit – If we don’t have chemistry, we shouldn’t work together. I can figure that out within the first 5 minutes of a call, but it’s not up to me. I want the person on the other end of the phone to feel they can share with me where they need help and trust that I’ll be professional and confidential.

2) Confidence – “If you don’t have the confidence that I can take you to where you want to go, don’t hire me.” I say this with confidence because I have confidence in my abilities to better people. It’s a bold statement, but I wouldn’t say it if I couldn’t back it up. For example, I can’t promise I can find a new job for a client, but I can promise if they follow my process it will lead them to a new career eventually. That may not sound as convincing as putting a deadline on it, but it’s the truth. I believe the pillars I use for any industry transfer very well. I mean at the end of the day, that’s why someone is hiring me right? They can’t do it on their own, so they’re asking for my help.

This system of mine is something I created over time. I saw the patterns in requests with my clients and responded accordingly. Reference is why people contact me. How I communicate to my clients is what proves credibility. But in the end my system is what helps people make a decision on whether to hire me or not. Why? Because a system creates structure and people want to know whether you have it or not.