Realigning With The Pandemic – Business Signage Tips To Help

The coronavirus pandemic has literally jolted the world and the after-effects are likely to stay even after it is gone. Experts predict that the way of life will continue to evolve and so will the way businesses will operate. While remote working is the new normal for many domains, you cannot expect it to happen in ones like retail, travel, and hospitality. Gradually, they will have to re-open, though you can expect to have certain hygiene measures and distancing norms in place. Apart from these measures, there will also be a change in how you communicate with customers and promote your brand, products, and services. Business signage will play a crucial role in these contexts. Let us explain how you can leverage it to realign your brand with the ongoing and after-effects of the pandemic.

Tell everyone that you are back in business  

After months of lockdowns, governments are now taking initiatives to revive businesses. Still, the timing of the reopening is uncertain because it will happen gradually and in a phased manner. Some industries and neighborhoods will open sooner than others and confusion still prevails. Telling your customers that you are back in business becomes really important to regain your foot traffic and get revenues coming in. This is where signage like exterior banners and flags can help. You can have eye-catching ones displayed on the streets and outside your location, just to inform people about your opening schedules. It is a good idea to put up yard signs throughout the neighborhood to create awareness among the drivers and pedestrians as well. You end up spreading the word without spending a fortune.

Show your commitment to hygiene

Another good way to leverage business signage for promotional purposes is by showing your brand’s commitment to hygiene. This is an impactful and relevant message for customers right now and they would be happier to deal with the companies that go the extra mile to ensure the safety of the buyers and employees. Fortunately, Custom Graphix has vinyl banners that you can get customized according to the message you want to convey. Consider ideas like germ prevention signage which promotes the value hand washing and other best practices to keep the infection at bay. You will also need signage to mark hand sanitizer stations for the employees and visitors in the facility.

Encourage social distancing with an effective floor plan

Even if governments are able to flatten the curves, social distancing is apparently here to stay for an extended period of time. Obviously, you will have to ensure that your business is prepared for the initiative. The best thing you can do is to have a social distancing signage floor plan that provides clear instructions for the employees and visitors. Invest in floor decals that mark the six feet boundaries while you can also have way finding signs and arrow graphics to regulate the foot traffic and ensure safe distance at all times.

No matter what the impact of the pandemic is, businesses need to be ready to realign. A great signage plan can go a long way in getting your company ready for the new normal.

4 Things For Small Businesses To Remember in Times of Crisis

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As businesses of all shapes and sizes dust themselves down and take stock of how they’ve been affected by the pandemic, it’s fair to say that for most the struggle is not yet over. The notion of putting their entire operation on hold, or making drastic changes to the way they operate probably didn’t strike them as even possible, much less likely. Indeed, for those who were thinking about going into themselves prior to the crisis, the whole thing probably looks like a huge cautionary tale. Why would any right-minded person choose the path of entrepreneurship when it seems beset on all sides with hurdles, pitfalls and the occasional bear trap.

Still, while this will (hopefully) be the last pandemic of its kind in living memory, crises go with the territory when running a business. A crisis certainly shouldn’t put anyone off starting a business, but it should certainly remind them of the importance of preparation.

Here are 4 things that all small businesses would do well to remember in times of crisis…

It’s okay to ask for help

When starting out in business, it’s common to be very particular when it comes to doing everything your way. After all, one thing that business mentors preach consistently is the importance of having a USP and filling a gap in the market that your competitors have left open. As such, you may not consider the value in Small Business IT Support Services or outsourcing your marketing to a Digital Agency. However, these measures can not only save you money in air weather but provide help, guidance and support when things go awry within your business, your industry or the global economy at large. 

Look after your team and they’ll look after you

Navigating your way through a crisis alone can feel damn near impossible. But when you run a small business, you’re never alone. You have intelligent, talented, passionate and dedicated people all around you. Look after them, and they’ll look after you.

Make sure that their working environment is safe, clean and conducive to restfulness, mindfulness and productivity. Invest in their training and development. Invest in employee recognition platforms that make them feel valued and give them confidence and motivation. 

Never underestimate the power of customer relationships

In times of economic crisis, consumers are undoubtedly wary. But that doesn’t mean that you can’t retain their loyalty. Invest time and effort into your relationship with them, respond to them promptly and professionally on social media. Show them that you value their custom and that you’re committed to delivering excellence. They’ll stick with you through thick and thin. 

Keep an eye on your metrics, but don’t lose sight of the one metric to rule them all!

Finally, in the age of big data, it’s easy to struggle to see the woods for the trees, especially when in panic mode. While there are lots of important metrics which should be tracked through the good times and bad, don’t neglect the one metric to rule them all… your margin. If you aren’t profitable, your business simply can’t function. Use this online tool to calculate your profit margin and adapt your strategy accordingly.

How Your Business Can Stay Ahead During This Pandemic

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As coronavirus continues to spread around the world, business owners and managers are preparing for a long period of recovery. With normal operations suspended or greatly reduced, the effects of COVID-19 will be felt throughout every industry. However, there are a variety of innovative ways you can safeguard your business against the long-term impacts of the pandemic…

  1. Adapt to different delivery methods

Businesses that already operate online will be well-primed to continue delivering services to customers. For companies that rely on face-to-face interactions or bricks and mortar stores, however, things will be trickier. To overcome the barriers your business faces, explore alternative delivery methods to ensure your customers can still access your products and services. 

Adaptability is a valuable trait, and, in these testing times, your business has a chance to show just how versatile it can be. Restaurants switching to subscription-style food deliveries, theatre groups hosting online performances and teachers delivering lessons in real-time via the internet are just a few examples of how you can adapt your operations to continue trading, despite the disruption to your business. 

  1. Diversify your product range

Coronavirus is affecting every sector but it’s having a varying impact. While some industries are effectively on hiatus, others are under immense pressure to increase their output to serve local, national and global communities. 

Depending on your set and facilities, you may be able to modify your processes to join in the effort to overcome COVID-19. If your company has its own production line, for example, the addition of sanitary tubing may enable you to start manufacturing products and equipment for the medical or food and drink industry. By diversifying your product range in this way, you can continue to operate and deliver extremely valuable support when it’s needed most. 

  1. Consider the long-lasting impact self-isolation has

As people are either encouraged or required to stay at home, the way we live, work and interact is changing. With an increasing reliance on technology, remote working facilities, at-home entertainment, and delivery services are in higher demand in ever before. However, don’t assume that things will ‘return to normal’ following the outbreak of coronavirus. 

Instead, take the time to consider how this period of self-isolation and ‘lockdown’ will change your customers’ behaviors. By doing so, you can get ahead of the curve and begin to tweak your business operations to satisfy your target audience in a post-coronavirus environment. 

Keep Your Company Operational Amidst Coronavirus Outbreak

Depending on your specific location and the nature of your business, you may be prevented from trading as normal while the coronavirus outbreak continues to wreak havoc. Many firms considered ‘non-essential’ are being asked or instructed to close until further notice, for example. 

If you’re prevented from trading as normal, this doesn’t prevent you from modifying your processes to continue operating. Furthermore, you can still safeguard your business by planning your return to standard trading. With a compassionate outlook, patient perseverance and creative solutions, your business can continue to serve its customers during these unprecedented and unpredictable times.