The coronavirus pandemic has literally jolted the world and the after-effects are likely to stay even after it is gone. Experts predict that the way of life will continue to evolve and so will the way businesses will operate. While remote working is the new normal for many domains, you cannot expect it to happen in ones like retail, travel, and hospitality. Gradually, they will have to re-open, though you can expect to have certain hygiene measures and distancing norms in place. Apart from these measures, there will also be a change in how you communicate with customers and promote your brand, products, and services. Business signage will play a crucial role in these contexts. Let us explain how you can leverage it to realign your brand with the ongoing and after-effects of the pandemic.
Tell everyone that you are back in business
After months of lockdowns, governments are now taking initiatives to revive businesses. Still, the timing of the reopening is uncertain because it will happen gradually and in a phased manner. Some industries and neighborhoods will open sooner than others and confusion still prevails. Telling your customers that you are back in business becomes really important to regain your foot traffic and get revenues coming in. This is where signage like exterior banners and flags can help. You can have eye-catching ones displayed on the streets and outside your location, just to inform people about your opening schedules. It is a good idea to put up yard signs throughout the neighborhood to create awareness among the drivers and pedestrians as well. You end up spreading the word without spending a fortune.
Show your commitment to hygiene
Another good way to leverage business signage for promotional purposes is by showing your brand’s commitment to hygiene. This is an impactful and relevant message for customers right now and they would be happier to deal with the companies that go the extra mile to ensure the safety of the buyers and employees. Fortunately, Custom Graphix has vinyl banners that you can get customized according to the message you want to convey. Consider ideas like germ prevention signage which promotes the value hand washing and other best practices to keep the infection at bay. You will also need signage to mark hand sanitizer stations for the employees and visitors in the facility.
Encourage social distancing with an effective floor plan
Even if governments are able to flatten the curves, social distancing is apparently here to stay for an extended period of time. Obviously, you will have to ensure that your business is prepared for the initiative. The best thing you can do is to have a social distancing signage floor plan that provides clear instructions for the employees and visitors. Invest in floor decals that mark the six feet boundaries while you can also have way finding signs and arrow graphics to regulate the foot traffic and ensure safe distance at all times.
No matter what the impact of the pandemic is, businesses need to be ready to realign. A great signage plan can go a long way in getting your company ready for the new normal.