What Makes One Brand Better Than Another?

Collaborative post – may contain affiliate links

Branding is such an important part of building a business. Your brand is the thing that makes your company distinguishable from its competitors. Otherwise, consumers would have to choose between a bunch of faceless brands which were offering near-identical products or services. Are there no search engines similar to Google? Are there no phones similar to the iPhone? Could you accurately pinpoint different wine brands during a taste test? Branding affects our decisions as consumers. Yes, your goods need to be professional and your employees need to be skilled, but you need a brand identity which encapsulates those impressive qualities. But what makes one brand better than another?

A relatable identity.

As mentioned in the introduction, a business’ brand identity is incredibly valuable. This is the thing that helps your customers to differentiate between your brand and other brands in your marketplace. So, if you want to stand out in a positive way, then you need a relatable identity. You need to make a good impression on potential customers in your industry. You could achieve this by donating some of your profits to local charities, for example. This would show consumers that your company values important issues in the local area. It would give your business a personality.

You might also want to create a sustainable brand. Given modern-day threats to our environment, the future of our planet is an important topic of discussion for many people. To show that your business cares about the future, too, you should run your company in an environmentally-conscious manner. This would impress consumers. Many businesses have managed to stand out from the crowd by adopting a sustainable approach to their operations. Ecosia, for instance, is a search engine that plants a tree for every search made. Few search engines have gained popularity, given that the market is dominated by Google, but Ecosia has really gained traction over the past couple of years.

Security.

A secure brand will always appeal to consumers. That’s how your business could differentiate itself from its competitors. By showing the market that you can keep your information secure (and your physical office), you’ll be showing them that your company is reliable. If consumers are going to hand over their financial information to your business, they’ll want to know that they can trust you to safeguard this information. Security is an absolutely vital component of branding. It’ll help you to gain a good reputation in your marketplace. You might want to visit Quicktech for cloud computing solutions. Backing up your data on servers out of the office will help to protect your sensitive information (and your clients’ sensitive information) in the event of hacking or accidental data loss.

Loyal relationships with its customers.

You also need to focus on your relationships with customers if you want your brand to be successful. As mentioned in the previous point, your reputation matters. But a good reputation depends on more than just a secure business. Your brand needs to be known for its loyal relationships with its customers. This is about more than being dependable; it’s about being caring. Surprise your clients with discounts and free gifts, as a way of thanking them for their continued custom. Start a loyalty points scheme so people can be rewarded for buying your products and services continually. Show consumers that you treat your customer base well. That will make your brand better than any others in your industry.

Freelancing SOS: How To Take Yourself Seriously

Collaborative post – may contain affiliate links

Everybody has the odd expectation that every freelancer works from their bed in their best pajamas. Media have made the unfair PJs cliché popular, creating a world in which freelancers have a relaxed and somewhat lazy approach to life. It’s fair to say that for anybody who’s considering starting an independent career, it will take a lot of time and effort to convince your audience that you’re a professional and respectable expert. 

However, you are your biggest enemy. In a world where freelancing equals PJs work and invisible flexibility, the first person you need to convince that you mean business is yourself. Indeed, the image of freelancing, as advertised by the media, might be compelling at first, but it lacks guidance in terms of how to make the most of your time. When you don’t know anything about how to organize your day and plan your work routine as a solo expert, it’s easy to fall in the trap of the media and believe that working from home makes you lazy. But you need to learn to take yourself seriously first if you want others to follow.

You need a network which believes in you 

If you’re not the most self-confident individual, you are likely to struggle at first to establish yourself as an expert. When you are on your own, it can be daunting to approach the market and introduce yourself as the new professional in town. But you can smooth out self-esteem obstacles by surrounding yourself with people who believe in your skills. Every home-based business needs a reliable network that serves any of the following purposes: advising, cheering, and exchanging. If you happen to find a mentor, you can benefit from their wisdom for guidance. Your close friends and relatives can keep you motivated. Finally, your local business network is the perfect place to share and exchange skills and strategies.

You need a real workplace

Let’s get real; just because the media claim that freelancers work from their bedroom doesn’t mean you have to use your bed as a primary workplace. You need to create for yourself a workstation that encourages you to stay productive. Create a quiet clutter-free nook at home where you can keep your laptop and a desk. Remember to add a few plants for good measure; they boost your concentration by 15%! If home isn’t the place to work, what’s stopping you from using desk share services?  There are plenty of cozy office spaces that rent out desks with all the facilities you need. 

Your brand becomes your identity 

Companies use their unique brand and business culture to define who they are. Solo experts, on the other hand, find it a little more complicated to hide behind a logo. However, determining what your brand is will greatly affect how others perceive your expertise. In a world where there is no shortage of talented creative, your personal brand is a powerful differentiator that conveys your business personality. Creating a brand stops you from being that freelancer in a PJs and lets you become a respectable professional. 

If you’ve worked all of your life in an office environment, taking your first step as an independent professional can be daunting. But you need to build the necessary structure to be taken seriously, firstly by yourself and then by the market.