Author: Scott Asai

Helping people develop their leadership skills to advance in their career

Six Secrets To A Successful Startup

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It’s widely believed that nine out of ten startups don’t make it past their first year in business. While the true figure might not be quite so high, it is still sure to be a substantial number. There are many reasons why people businesses fail, but there are plenty more reasons why businesses succeed. Here are six (not-so-secret) secrets for you to follow to ensure that your startup is a success.

  1. Get On Top Of Your Finances

One of the biggest reasons business fail is because their owners don’t properly take care of the finances. After all, no business is going to survive for very long if it doesn’t have any money. If you’re not very financially savvy, it makes sense to consult an accountant before making any big financial decisions.

  1. Organization Is Everything

If you’re not organized, you’re never going to get anything done. Make sure you have a business plan, so that you know the general direction your business is going to take. You should also make to-do lists every day to make sure that you get everything done that needs to be done.

  1. Learn From Others

Even if you’ve studied business, marketing, and accounting, you still aren’t going to know everything that you need to know about running a business. A lot of this knowledge comes from trial and error, but you can easily learn from other small businesses too. Look at the things that successful competitors are doing and try to do this within your own business.

  1. Stand Out From The Crowd

If you want to be successful, then you need to get your brand and products out there for everyone to see. First impressions matter so ensure you market your small business and products well so that they attract the right target market. Be open to new approached, and move with the times, so that your business doesn’t get left in the past.

  1. Customer Service Is Key

If you’re not good to your customers, then your customers aren’t going to be good to you. Sales are where most of your income as a business is going to come from, so if you don’t focus on getting your customer service right, you’re not going to sell anything, and aren’t going to last very long as a business.

  1. No Pain, No Gain

You are not going to simply make a business and have money coming in right away, especially if you don’t put the work in. You need to make sacrifices to get your business off the ground. You’ll be working longer and harder than you’ve ever worked under a boss, but the rewards will be much greater.

Owning a small business isn’t easy, but the only way that you are guaranteed to fail is if you don’t try. Don’t give up on your business, take care of your customers, work hard, and get organized, and you should do just fine. It won’t be easy, but nothing worth doing ever is.

Could You Organize A Business Conference?

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Business conferences are a vital tool for entrepreneurs. They give you the opportunity to network, to interact with potential business contacts, and to showcase your business to the local community. If you read any guide on the best strategy for your business, at some point, you will find a suggestion that you attend a business conference.

The only fly in the ointment is… what if you can’t?

There are various reasons you may struggle to find a business conference that you can attend, including:

  • Not being able to afford the large fees for popular events.
  • Distance; if you live hundreds of miles from the nearest popular conference center, then attending would be cost-prohibitive to you.
  • You also may not be able to find a conference that suits your business. If you operate in the tech or marketing sphere, then there are endless conferences available– but if your business is more niche, there might not even be a conference to suit your company.

So what can you do in this situation? Accept defeat; acknowledge that there’s a vital tool for your business that you’re going to have to skip?

Or maybe you could organize one yourself?

If the latter option sounds tempting, then here’s a simple step-by-step guide to help you explore the possibility of hosting your own conference.

Step One: Decide The Type Of Conference

Is your conference going to be for businesses in a particular niche? Or are you going to focus on the local aspect, allowing businesses of any type to attend, provided they operate in a given geographical area? Both are good options, but you need to know which you’re considering.

Step Two: Reach Out To Sponsors

You’re not going to want your company to have to shoulder the costs of a conference alone. Reach out to potential sponsors (drinks manufacturers and tech companies are a good place to start) who may want to advertise, partner with you, or provide goods and services on the day. Ideally, you want to speak to the PR department of any company you think may be interested in being involved.

Step Three: Research The Basics

If you’re going to have a conference, you need to have a facility that can handle a large number of people. You’re also going to need to source a number of companies to provide the facilities your conference requires. You’ll need to source caterers; audio production companies to provide equipment for speeches and seminars; ticket handlers; and security. Make some calls, get some quotes, and begin to figure the math on how the event may come together..

Step Four: Decide If You Want To Pursue The Idea

When you have done all of the above, you should have a good idea of whether or not a conference is going to be possible. It’s essential that you don’t confirm anything through the initial discovery stages. Instead, you should focus on obtaining quotes and having discussions; don’t commit until you’re sure that the event is viable and you can produce a great conference experience for your attendees.

There’s no harm in deciding the idea is a no-go; at least you tried. If, however, you think you might be onto a winner, then go ahead. You can enjoy your status as the conference organizer, and give your business the boost it has been needing.

Small Businesses: Here’s How You Can Get More Customers!

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Perhaps you’ve set up a business and are wondering how to get the ball rolling. Maybe you’ve been trading for a while and it’s doing ok, but you’re wondering how to boost business. Perhaps things were going well but you experienced a drop recently in orders. Either way, here are a few ways you can boost your customers.

Perfect Your Website

Your website is likely to be the first thing your customers see when they come in contact with your business. Therefore something that looks smart, professional and is easy to navigate is essential. If your current site looks amateurish you could well be putting people off before they’ve properly had the chance to look. A smart website looks professional and builds trust with customers. It shows you’re a legitimate company who will deliver what they say, not just a scam or rip off. This is one area of your business you should invest in, use a professional web designer and have them create you something custom. It should be aesthetically pleasing, easy to navigate and quick to load. Research has shown that a website that takes more than three seconds to load would put off a vast majority of potential customers to the point that they would never return. If you want to snag those customers, your site is an important area to address.

Get Your Marketing Strategy Right

Marketing is everything, it’s how you’re able to compete with your much more established competition. You can’t set up a business and expect people to come flooding in, your potential customers need to know that you exist. This can be a tricky area so working with a professional marketing agency could be the way to go. They will help you improve your backlinks and SEO, how to navigate social media and how to improve things like your net promoter score – the vital E-commerce KPI. This is a metric that shows how many of your customers would be willing to recommend a product or service to others. These kinds of things are very important and could mean a huge increase in customers.  

Have a Responsive App Made

In the past year, sales on tablets and smartphones overtook that of computers and laptops for the first time. This is important to note as a business owner, as if you don’t move with the times you could be missing out on customers. While your site should be optimized for all devices, a proper app too allows you to get your business onto the phones of your customers which is a very powerful place to be. When you have an app on places like Apple’s App Store you have to be verified, so when customers see you on here they know it’s safe to shop with you and you are a legitimate business.

These are just three areas where you might currently be lacking or failing in your company. Take a look at each and make the necessary changes and you should see and increase in orders being placed.

Marketing Mistakes You Can’t Afford To Make

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Marketing is a crucial aspect of any business. If you want your company to be successful, you need to make sure you are sending out the right message to customers in the right way. That isn’t always easy, and there are a number of mistakes you can make that will cripple your business on the market. Here are a few of the ones that you should certainly watch out for when you are setting up promotion and marketing for your business.

Low SEO

You need to make sure that when you invest in SEO, you don’t cut corners. SEO or search engine optimization refers to the tactic of changing your site so that it is more likely to appear higher up in the search results pages. You probably already knew that.

What you may not realize is that SEO can be impacted by the specific tactic you use. There are a number of ways to implement SEO that will prove effective in the short term but will quickly lead to problems for your company in the long term. An example of this would be black hat SEO tactics like keyword stuffing. This is why you should recruit an SEO expert for your business. SEO experts know the issues that you can encounter with this area of your campaign, and they will be able to effectively deal with them. As well as this, they will use a strategy that does not utilize options that will lead to issues in the long term.

Outsourcing Alternatives

You might be thinking about outsourcing your marketing in your business. That can be a smart move as it’s a great way to save some money if your business is working with a strict budget which it may well be. However, if that’s the case, you need to make sure that you are using a company you can trust. There are plenty of outsourcing businesses that will not provide you with a service that you can count on to be effective when promoting your business.

To find a great outsourcing company for marketing, you need to make sure that you are looking at reviews. As well as this, use your business to contacts to find out which outsourcing companies other business owners trust.

If you don’t want to outsource, consider hiring freelancers. They can be useful for everything from content production to social media management.

Cutting Corners

Finally, you must make sure that you are not cutting corners on the marketing for your business. It’s easy to do this in a variety of ways like not bothering to host your site. Don’t forget, a website is essentially, the home point for a marketing campaign online. As such, it’s important to ensure that it does work effectively. That’s difficult if you don’t make sure that you are hosting because it will limit both speed and performance. Hosting doesn’t cost that much money, but some owners feel it’s best to save in small areas and spend the cash elsewhere. This is a mistake, and while it is possible to market on a budget, you have to make sure you are cutting back in the right areas. Website hosting is not one of them.

Build A Professional Bridge Over Troubled Water

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Not everything in the river of business runs smoothly. When you set up your own company, you will find that there are many trials and tribulations that you will have to overcome and some point or another. Don’t worry, though, not all of these problems are things that should stand in the way of your business becoming a success as there are many solutions to get passed them. You just need to know how to build a professional bridge over troubled water! Here are some great tips to help you do that.

Money Worries

Did you know that restaurant, shop, and hotel liquidations are on the rise? And it’s not just businesses in the hospitality sector that are struggling – the latest figures show that many administrative businesses are also folding shortly after they are set up. The main reason for all of these failing businesses is money trouble. In order to make sure you always have enough capital in the bank, you should secure your first load of investment before you launch your company. That way, you aren’t trying to scrabble around to find investors while you are also busy trying to run your company.

Regulation And Compliance Issues

As various markets and industries develop their processes and preferred methods, their regulations and compliance procedures also change. As a result, you always need to be on your toes when it comes to these two factors. Otherwise, you could be breaking some regulations without even knowing it, and this could prove to be illegal and could force you to call time on your business. So, keep reading up on all of your industry’s regulations and compliances so that you are always trading above board.

Improving Profits

Many small businesses struggle to increase their profits as time goes on. Sure, it’s easy enough for them to make a profit that is large enough to cover their expenses, employee wages, and still have some money left in the bank at the end of the month. However, when they want to increase their overall profits, the small team that makes up the business can often find it difficult to take on any extra work. But as long as you are able to be innovative about your company’s practices, you should be able to come up with new ways to keep your costs and expenses down to a minimum. By reducing your expenses, you’ll find that you have a larger profit margin at the end of the month!

Cash Flow Problems

Many small businesses will experience cash flow problems, especially in their first couple of years. Thankfully, though, these are often easy to overcome. You just need to ensure that your invoice payment terms aren’t too long, and that way you won’t have to wait too long for money to come in from your clients and customers. Taking out some short-term business loans will also help you overcome immediate cash flow issues.

Hopefully, you can quickly build a professional bridge over troubled water in your company!

How To Put The Boring Stuff on Auto-Pilot

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Life is short.  You don’t want to be bogged down by having to spend all your time paying bills, cleaning your house, managing your finances, and grocery shopping.  In this article you’ll discover five simple strategies to put the boring stuff on auto-pilot.

GROCERY SHOPPING

Grocery shopping is surprisingly time-intensive when you consider the time it takes to drive to the store, make your selections, pay at the checkout, pack your bags, unpack your bags, sit in traffic and so on.  A much more efficient solution is to order groceries online.  You can automate this process, by setting up a repeating list of regular items, which you can then add to at will.  This way, you know you have the boring basics taken care of but can still feel free to choose exciting treats for the week ahead.

BATCH COOK FOR THE WEEK AHEAD

Whilst food and cooking can be a passion for some, a lot of the time, particularly during the workweek, it is a laborious chore that isn’t about taste and creative expression – it’s about quickly putting something together as a result of being famished or time starved.  

A great solution, is to batch cook your meals in advance; as an example, you make a large portion of Spaghetti Bolognese at the weekend, that can then be stored in an airtight container such as a foodsaver bag that can be refrigerated or frozen – so, you can have a tasty and healthy meal ready in minutes.  This is a much healthier and cost effective option than to use ready meals, or rely on take-aways.  It may feel restrictive at first, but you can supplement the meals with tasty recipes such as this simple avocado toast.

CLEANING

Okay, not everyone can afford a cleaner but when you consider how many hours it can take to actually clean a house, it really isn’t many – the time intensity can be found more in organizing and sorting.  Therefore, it’s possible that you could pay a cleaner for just two hours each week and know the basic household chores will be taken care of.

AUTOMATE YOUR FINANCES

It can be very simple to systematize your finances.  A good idea is to set up your bill payments so they all leave your account on the date you get your first paycheck of the month (e.g. the first of the month).  Similarly, it would be a good idea to set up an automatic saving plan that also comes out on the first of the month – you could even divide this into specific sub-savings accounts.  This way, you know that your core financial priorities are taken care of, and whatever is left from your paycheck, is free to consume as you wish.  Not only will this save time but it will also save a significant amount of stress.

AUTOMATE YOUR BUSINESS

If you are a business owner, then you can use automated tools like Mailchimp, Buffer, and ThePaystubs.com to automate common tasks like email follow up, social media postings, and pay slip processing.  You may wish to consider taking advantage of the trend in outsourcing, where a lot of the more mundane tasks are outsourced to a virtual assistant, or even hire a more specialist virtual assistant, to help with more complex (yet boring) tasks such as accounting.

3 Ways To Share The Christmas Joy With Your Business Customers

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With a little over a month to go until Christmas, it’s worth taking a moment from your business planning and thinking about how you’re going to share the cheer with your customers.

There are many reasons why Christmas should be a special time in your business. First and foremost, for retailers, it’s likely to be the most profitable time of the year. Secondly, it’s a lovely time of year, with some element of the holiday enjoyed by people of all faiths and nationalities, and it’s natural to want to thank your loyal customers during this period.

So, what are the best ways to spread Christmas goodwill to your customers?

Offer A Small Discount Code

You don’t want to offer too large a discount code during the Christmas season; after all, this is a profitable time, and you don’t want to immediately be cutting into those profits. However, a small code — between five and 15 percent — will be welcomed by your customers, helping them to save a little money on their holiday shopping this year. Send the code out to those on your mailing list, and promote on social media the fact that new mailing list sign-ups will receive a discount code. This should stoke interest and add names to a mailing list you rely on throughout the year.

Send Christmas Cards

There are two types of Christmas cards you should send:

  • Send cards to your customers, particularly regular customers.
  • Send cards to fellow businesses, suppliers, and companies you hope to work with.

Of course, postage on all of these cards could begin to get expensive, which is why you should utilize the likes of ekarda. You can personalize the e-cards and distribute them to your mailing list, or create specific cards for business associates. This saves on postage, and will also give your business the appearance of being concerned about the environment– real Christmas cards are rather wasteful, so e-cards are definitely the way to go.

Change Your Social Media Graphics and Website

Add a little Christmas joy to your online presence with customized Christmas graphics. These don’t have to be anything fancy; just adding a snowflake or a Santa hat on top of your existing logo will suffice. If you want to go all-out and create custom graphics, then go for it– there’s enough Christmas excitement to go around!

Additionally, design an image that you can use to wish everyone who follows you on social media a merry Christmas. Keep this simple; a thank you for being a customer, and wishing them the best over the holidays, is perfect. You can schedule the image to upload on Christmas Eve, ensuring all your customers have a nice reminder of your business as they head into the holiday celebrations.

In Conclusion

Ultimately, Christmas is a wonderful time of year, and one you should seek to share with your business customers and associates. Add a little Christmas glitter to your business life this December, and you and your customers will be smiling right through to the New Year.

The Truth Behind Millennials & Avocado Toast

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Real estate mogul Tim Gurner recently took a shot at Millennials by telling them to lay off the avocado toast in order to afford buying a new home.

Of course he took heat on social media for it, but instead of getting involved with the debate let’s get deeper: what does avocado toast really represent?

Fact: it takes an exorbitant amount of money to afford a home (in a favorable city) and your dining out habits do add up.

From someone who works closely with Millennials, avocado toast is more about lifestyle choices.

Anyone in their 20’s and early 30’s prior to having kids wants to travel. It isn’t Millennial-specific.

Companies like Whole Foods 365 have capitalized on convenience over budget with products such as ready-made food that saves time (not money).

Living a nomadic lifestyle means spending less on housing while splurging on amenities like coffee, massages, etc.

In ways, what’s going on here is minimalism 2.0 – where travel meets technology and experiences.

No one wants to look back on life and have regrets, plus what’s important to one generation isn’t to others.

For instance home buying: Boomers and Gen X’ers value having a place to call their own while Millennials welcome it, but won’t sacrifice dining out and travel in exchange for it.

Millennials are disrupters and the best example of that is: Uber.

Instead of purchasing a car and having monthly expenses, the alternative is to pay only when you need transportation. This avoids gas, repairs and insurance. Besides taxi drivers, this invention has given a desirable option for both riders and drivers alike.

Air B&B is another example of not accepting the norm: hotels while paying less for housing in different cities/countries.

Avocado toast itself is an overpriced indulgence. But what it represents is choosing lifestyle and experiences over possessions.

Millennials want to have their avocado toast and eat it too.

There’s nothing wrong with that as long as it aligns with your personal values.

Need An App For Your Business?

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With smartphones on the rise, and many people spending at least 2 hours scrolling through their phones each day: it is becoming more and more important for companies to take advantage of this niche and put out their services in app form. If you are looking to develop an app for your business, here’s how you can do it…

Make A Plan

Before you start getting trigger happy with developer software, think about why you want an application in the first place. Are you looking to allow your customers to order your products from an app? Perhaps you provide a fitness tracking software, or maybe you simply want to provide a dashboard for your employees to work remotely. Whatever your reason, make sure you plan out exactly what you want before you begin.

DIY Tools

If you don’t want to pay a developer to do it for you, there are some options which allow you to make an app yourself. This option is particularly good if you are a small business with not much of a budget and the inclination to control the process themselves. Google App Inventor is a popular option which allows you to create apps for android devices.

If you want to make an app for the iPhone, you will be able to use a program called AppMakr.

Freelance and Contract Developers

If you don’t fancy going it alone, you can either hire a company such as API Platform to create a bespoke app blueprint for you, or you can dictate what you want to a freelance app developer who will work with you to create what you are looking for. These are slightly more expensive than doing it yourself, but you will have the added security of working with someone who knows what they are doing.

Agencies

If the app you plan to make is going to have a larger impact on your business and the way you conduct it, you might want to hand over the project to a team of qualified and dedicated software engineers. It will be a pricier option, however you’ll have the peace of mind that these people know what they are doing and won’t let you down.

In-House Developers

If none of these option appeal to you, then you can choose one final option: keep everything in-house. If you have a staff member within your building who already has the software knowledge and expertise to complete the project for you, there’s no sense in you outsourcing for the job. Choosing someone from within will save you money and give you full creative control over the project. It will also have the added benefit that your employee will be able to create an app which fully reflect your company and its core values. It will mean that they can pick the perfect color scheme, fonts and integrate other aspects of your business flawlessly to portray the best image of your company. If you don’t currently have someone in your employment to do this, consider hiring someone to work permanently as the app manager and a software developer for your entire business.

Coping With the Failure of Your First Business Venture

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Failing your first business is, sadly, to be expected. It’s not the greatest feeling to know that your first try is going to end up crashing and burning, but it’s just how the world of business goes. Learning is dependent and how much you’re willing to invest. Be it time, effort or resources, you need to put in a lot to get anything out of a career in business. Because of this, it can be incredibly difficult to try and grow your career as an entrepreneur. Not everyone understands this fact, and they can even be discouraged by the idea of failure.

If you want to cope with the reality of failing, then here are a couple of ways to embrace your career as an entrepreneur, and how you can overcome failure in your first business venture.

Learning to Accept Failure as Part of the Learning Process

Failure is a natural part of learning how to overcome challenges. It’s known as trial and error to some people, but to others, it’s simply just failing in order to gather experience so that you can be successful in your next business venture. Trial and error have value in entrepreneurship, despite the investment required. This article by forbes.com shows that concept in more detail, and even describes it as “beneficial failure”.

Overcoming failure can be hard for many entrepreneurs, especially if they’ve invested a lot of time and money into their current project. It’s frustrating, but you need to try and cope with it in the best way possible: by learning from your mistakes. Now, a lot of people would push the blame onto their employees, the market or even their consumers. While it’s completely understandable to feel this way, it’s ultimately going to harm your business mentality more than anything.

For instance, if you’ve failed your business and you refuse to believe that you could have improved anything, you’ll find it far too tempting to defend your attempts on social media or with your friends. They’ll quickly point fingers at you and blame you for being unable to see the bigger picture. Perspectives are a powerful thing, and you need to look at your failure from multiple angles if you’re to learn from your mistakes.

Instead of blaming others, try and look at what you’ve done and how you could’ve approached your business differently. Perhaps you focused your resources on something that ended up being a waste of time, or perhaps you were too lenient on who you chose to employ in your business. It’s absolutely fine to fail as long as you take note of what you did wrong and how you could’ve done it differently. The business post-mortem is perhaps the most important part of growing any entrepreneur’s career, so don’t overlook it.

Put Your Health Before Your Business

There are times where your business will start to overtake your lifestyle. You’ll get a lack of sleep, you’ll be sick and you’ll be mentally fatigued, all while trying to cope with your business and its shortcomings.

If you feel like your business is causing you to have health issues, then take a look at this article from inc.com that goes into detail about overworking and even shows 9 different signs. It’s important to take care of your health as a budding entrepreneur because the fatigue and stress associated with failure can sometimes break your motivation to try again.

Your health could also be affected by working long hours, and this can ultimately lead to a failed business. If you don’t take care of your health, you can’t take care of your business. Make sure you put your health before your business and always try to seek a balance between your working life and everything else. Failing to balance this could cause huge issues with your mental stability, and you’ll quickly find yourself failing to make the right decisions for your company.

Embracing the Idea of Starting From Scratch

Starting fresh is an invigorating, yet bittersweet feeling. On one hand, you get to try again and start from scratch. Whether you follow this guide at growingforward.net to hire outsourcing companies to reduce employment costs, or if you want to adopt a more aggressive marketing strategy, there are plenty of ways to refresh your ideas and try again.

However, it can be hard starting over. You might have learned a lot, but you’ll also leave behind some important things such as employees you loved working with and also customers that trusted you and were loyal to your brand. A quick way to regain their trust is to consider advertising your new company or brand as “from the makers of” or “by the same company that made”. It’s a quick way to gain a bit of instant recognition, and there’s nothing stopping you from hiring the same employees if you gave up on your last business.

Embrace the idea of starting over by realising the opportunities it gives you. If a marketing campaign failed and embarrassed you, then you have a chance to start over and wipe that record from your brand. If your products started to lose appeal due to competition, then enjoy the idea of starting over without having to compete with another company that has far more resources and manpower. It’s all about getting a new chance, and that’s the beauty of starting from scratch.

Changing the Approach for Your Next Business

To help you embrace your failure, you need to try again with a different approach. Unless it was just the timing of your brand that was problematic or a bad reputation that you picked up from the beginning, you’ll need to take a different route when building up your company.

For example, perhaps you targeted the wrong audience last time and that leads to you getting less attention than you would’ve wanted. Maybe the problem just the audience, but the region you’re aiming for. Some products fare better when the region suits it, and you need to do plenty of research in order to learn these things. However, by failing your first few attempts, you will naturally learn what works and what will fail.

Alternatively, your failures could lead you to create new and improved ideas. A great example of this is when you listen to customer feedback, compile it into a new idea and then start over from scratch with a renewed reputation or a completely new start. This can help you get your foot in the door earlier, and everything you’ve learned will come together and assist you in creating a better business.

Use Your Downtime Wisely

If you’ve just lost your business, then take a few days off. Stop worrying so much about the failure and go on a holiday or just relax at home. Take some time off and spend it wisely. Now that you don’t have to worry about your company anymore, you can start building new and fresh ideas from home or even look around for inspiration.

Market research is never a bad thing, and the more seriously you research your competition, the better off you will be when you start your company. Another good way to use your downtime effectively is to search for inspiration through other entrepreneurs. If you’re interested in reading, then check out this list of 10 books that every entrepreneur should read at entrepreneur.com. They’re all fantastic reads that are well worth going through at least once. You’ll also want to read biographies from famous entrepreneurs to get some insight into how they think.

Don’t Take It Too Personally

The worst thing you can do is take your business failure personally. Detach yourself from your business as quickly as possible so you don’t dwell on it for too long. You’ll want to try and leave it in the past so you can focus on future ideas. A great way to separate yourself from your business is to consider selling it with the help of a business broker such as the people at cgkbusinesssales.com. It’s a fantastic way to get a bit of cash from your old business, and you can leave it behind with no regrets knowing that another entrepreneur or company has taken over to keep it running.

Taking your failures too personally is a quick way to become mentally unstable and unfit for entrepreneurship. You need to understand that not everyone is successful on their first business. Even some of the world’s most renowned entrepreneurs such as Steve Jobs, Richard Branson and Jeff Bezos have had failures in the past. If those industry giants and figureheads failed several times in the past, then what makes you think that you’re not going to fail a few times as well?

Entrepreneurship is difficult, and learning to accept failure is what defines a successful business owner with a disastrous one.