Increasing Blog Traffic

Collaborative post – may contain affiliate links

If you’ve recently started a blog or set up an online business, you are probably wondering why no one is reading it. You’ve put hours of work into the design, photography and writing. Your posts look and read great, yet no one is viewing them. Before you started your blog, you’d probably read others, seen how many views they were getting, that they are working with brands and that they had thousands of followers on social media and wanted the same for yourself. You assumed you’d published a post and people would read it. You imagined yourself going viral and becoming a famous blogger in the first few months.

Then, a few months in, even with a growing social media following, you find that very few people actually read your blog. Don’t worry; you are not alone. Most people that start blogs give up within the first year because it isn’t what they expected. To gain consistent traffic takes a lot of time and hard work. Let’s take a look at some ways to help.

SEO

When you start a blog, most of your viewers will come from social media promotion. Very few will simply stumble upon your content. But, that’s what you want. Most people that come over from social media are fellow bloggers and friends. If you want to reach a wider audience, who are actively searching for content like yours, you need to work on your SEO and start bringing in search engine hits.

SEO is a complex thing, that changes all of the time, so if you want fast results, it’s a good idea to look at SEO Expert Brad Blog for advice and help, not only on SEO but all aspects of blogging. In the meantime, make sure you are using long-tail keywords, filling in the alt text on pictures and adding meta descriptions to all of your posts.

Social Media

If this is what’s bringing in a lot of your traffic, you need to make the most of it. Make sure you are on Instagram, Pinterest, Facebook and Twitter at least and that you are actively using them. Join relevant groups on Facebook, promote old posts, engage with your audience and share other people’s work for the best results.

Remember, a huge following is nowhere near as important as an engaged following. So, get chatting with people and make friends.

Tell Your Friends

Many new bloggers feel a little embarrassed and so avoid telling people they know. The truth is, you probably will tell them one day, most do. So, get it out of the way and ask for their advice, feedback and help sharing content. If they don’t blog themselves, they’ll be pretty impressed.

Keep Going

One of the best bits of advice for a new blogger struggling to gain traffic is just to keep going. If you are writing well, promoting in the right places and engaging with your audience, the traffic will come. Just keep going, picking up tips and making changes along the way.

There are so many blogs out there today that the completion is tough. But, you can stand out from the crowd by finding your own voice and offering new ideas. Don’t give up; you’ll get there.

Could You Organize A Business Conference?

Collaborative post – may contain affiliate links

Business conferences are a vital tool for entrepreneurs. They give you the opportunity to network, to interact with potential business contacts, and to showcase your business to the local community. If you read any guide on the best strategy for your business, at some point, you will find a suggestion that you attend a business conference.

The only fly in the ointment is… what if you can’t?

There are various reasons you may struggle to find a business conference that you can attend, including:

  • Not being able to afford the large fees for popular events.
  • Distance; if you live hundreds of miles from the nearest popular conference center, then attending would be cost-prohibitive to you.
  • You also may not be able to find a conference that suits your business. If you operate in the tech or marketing sphere, then there are endless conferences available– but if your business is more niche, there might not even be a conference to suit your company.

So what can you do in this situation? Accept defeat; acknowledge that there’s a vital tool for your business that you’re going to have to skip?

Or maybe you could organize one yourself?

If the latter option sounds tempting, then here’s a simple step-by-step guide to help you explore the possibility of hosting your own conference.

Step One: Decide The Type Of Conference

Is your conference going to be for businesses in a particular niche? Or are you going to focus on the local aspect, allowing businesses of any type to attend, provided they operate in a given geographical area? Both are good options, but you need to know which you’re considering.

Step Two: Reach Out To Sponsors

You’re not going to want your company to have to shoulder the costs of a conference alone. Reach out to potential sponsors (drinks manufacturers and tech companies are a good place to start) who may want to advertise, partner with you, or provide goods and services on the day. Ideally, you want to speak to the PR department of any company you think may be interested in being involved.

Step Three: Research The Basics

If you’re going to have a conference, you need to have a facility that can handle a large number of people. You’re also going to need to source a number of companies to provide the facilities your conference requires. You’ll need to source caterers; audio production companies to provide equipment for speeches and seminars; ticket handlers; and security. Make some calls, get some quotes, and begin to figure the math on how the event may come together..

Step Four: Decide If You Want To Pursue The Idea

When you have done all of the above, you should have a good idea of whether or not a conference is going to be possible. It’s essential that you don’t confirm anything through the initial discovery stages. Instead, you should focus on obtaining quotes and having discussions; don’t commit until you’re sure that the event is viable and you can produce a great conference experience for your attendees.

There’s no harm in deciding the idea is a no-go; at least you tried. If, however, you think you might be onto a winner, then go ahead. You can enjoy your status as the conference organizer, and give your business the boost it has been needing.