Collaborative post – may contain affiliate links
If you’ve recently started a blog or set up an online business, you are probably wondering why no one is reading it. You’ve put hours of work into the design, photography and writing. Your posts look and read great, yet no one is viewing them. Before you started your blog, you’d probably read others, seen how many views they were getting, that they are working with brands and that they had thousands of followers on social media and wanted the same for yourself. You assumed you’d published a post and people would read it. You imagined yourself going viral and becoming a famous blogger in the first few months.
Then, a few months in, even with a growing social media following, you find that very few people actually read your blog. Don’t worry; you are not alone. Most people that start blogs give up within the first year because it isn’t what they expected. To gain consistent traffic takes a lot of time and hard work. Let’s take a look at some ways to help.
When you start a blog, most of your viewers will come from social media promotion. Very few will simply stumble upon your content. But, that’s what you want. Most people that come over from social media are fellow bloggers and friends. If you want to reach a wider audience, who are actively searching for content like yours, you need to work on your SEO and start bringing in search engine hits.
SEO is a complex thing, that changes all of the time, so if you want fast results, it’s a good idea to look at SEO Expert Brad Blog for advice and help, not only on SEO but all aspects of blogging. In the meantime, make sure you are using long-tail keywords, filling in the alt text on pictures and adding meta descriptions to all of your posts.
If this is what’s bringing in a lot of your traffic, you need to make the most of it. Make sure you are on Instagram, Pinterest, Facebook and Twitter at least and that you are actively using them. Join relevant groups on Facebook, promote old posts, engage with your audience and share other people’s work for the best results.
Remember, a huge following is nowhere near as important as an engaged following. So, get chatting with people and make friends.
Tell Your Friends
Many new bloggers feel a little embarrassed and so avoid telling people they know. The truth is, you probably will tell them one day, most do. So, get it out of the way and ask for their advice, feedback and help sharing content. If they don’t blog themselves, they’ll be pretty impressed.
One of the best bits of advice for a new blogger struggling to gain traffic is just to keep going. If you are writing well, promoting in the right places and engaging with your audience, the traffic will come. Just keep going, picking up tips and making changes along the way.
There are so many blogs out there today that the completion is tough. But, you can stand out from the crowd by finding your own voice and offering new ideas. Don’t give up; you’ll get there.