Collaborative post – may contain affiliate links
Business conferences are a vital tool for entrepreneurs. They give you the opportunity to network, to interact with potential business contacts, and to showcase your business to the local community. If you read any guide on the best strategy for your business, at some point, you will find a suggestion that you attend a business conference.
The only fly in the ointment is… what if you can’t?
There are various reasons you may struggle to find a business conference that you can attend, including:
- Not being able to afford the large fees for popular events.
- Distance; if you live hundreds of miles from the nearest popular conference center, then attending would be cost-prohibitive to you.
- You also may not be able to find a conference that suits your business. If you operate in the tech or marketing sphere, then there are endless conferences available– but if your business is more niche, there might not even be a conference to suit your company.
So what can you do in this situation? Accept defeat; acknowledge that there’s a vital tool for your business that you’re going to have to skip?
Or maybe you could organize one yourself?
If the latter option sounds tempting, then here’s a simple step-by-step guide to help you explore the possibility of hosting your own conference.
Step One: Decide The Type Of Conference
Is your conference going to be for businesses in a particular niche? Or are you going to focus on the local aspect, allowing businesses of any type to attend, provided they operate in a given geographical area? Both are good options, but you need to know which you’re considering.
Step Two: Reach Out To Sponsors
You’re not going to want your company to have to shoulder the costs of a conference alone. Reach out to potential sponsors (drinks manufacturers and tech companies are a good place to start) who may want to advertise, partner with you, or provide goods and services on the day. Ideally, you want to speak to the PR department of any company you think may be interested in being involved.
Step Three: Research The Basics
If you’re going to have a conference, you need to have a facility that can handle a large number of people. You’re also going to need to source a number of companies to provide the facilities your conference requires. You’ll need to source caterers; audio production companies to provide equipment for speeches and seminars; ticket handlers; and security. Make some calls, get some quotes, and begin to figure the math on how the event may come together..
Step Four: Decide If You Want To Pursue The Idea
When you have done all of the above, you should have a good idea of whether or not a conference is going to be possible. It’s essential that you don’t confirm anything through the initial discovery stages. Instead, you should focus on obtaining quotes and having discussions; don’t commit until you’re sure that the event is viable and you can produce a great conference experience for your attendees.
There’s no harm in deciding the idea is a no-go; at least you tried. If, however, you think you might be onto a winner, then go ahead. You can enjoy your status as the conference organizer, and give your business the boost it has been needing.