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With a little over a month to go until Christmas, it’s worth taking a moment from your business planning and thinking about how you’re going to share the cheer with your customers.
There are many reasons why Christmas should be a special time in your business. First and foremost, for retailers, it’s likely to be the most profitable time of the year. Secondly, it’s a lovely time of year, with some element of the holiday enjoyed by people of all faiths and nationalities, and it’s natural to want to thank your loyal customers during this period.
So, what are the best ways to spread Christmas goodwill to your customers?
Offer A Small Discount Code
You don’t want to offer too large a discount code during the Christmas season; after all, this is a profitable time, and you don’t want to immediately be cutting into those profits. However, a small code — between five and 15 percent — will be welcomed by your customers, helping them to save a little money on their holiday shopping this year. Send the code out to those on your mailing list, and promote on social media the fact that new mailing list sign-ups will receive a discount code. This should stoke interest and add names to a mailing list you rely on throughout the year.
Send Christmas Cards
There are two types of Christmas cards you should send:
- Send cards to your customers, particularly regular customers.
- Send cards to fellow businesses, suppliers, and companies you hope to work with.
Of course, postage on all of these cards could begin to get expensive, which is why you should utilize the likes of ekarda. You can personalize the e-cards and distribute them to your mailing list, or create specific cards for business associates. This saves on postage, and will also give your business the appearance of being concerned about the environment– real Christmas cards are rather wasteful, so e-cards are definitely the way to go.
Change Your Social Media Graphics and Website
Add a little Christmas joy to your online presence with customized Christmas graphics. These don’t have to be anything fancy; just adding a snowflake or a Santa hat on top of your existing logo will suffice. If you want to go all-out and create custom graphics, then go for it– there’s enough Christmas excitement to go around!
Additionally, design an image that you can use to wish everyone who follows you on social media a merry Christmas. Keep this simple; a thank you for being a customer, and wishing them the best over the holidays, is perfect. You can schedule the image to upload on Christmas Eve, ensuring all your customers have a nice reminder of your business as they head into the holiday celebrations.
Ultimately, Christmas is a wonderful time of year, and one you should seek to share with your business customers and associates. Add a little Christmas glitter to your business life this December, and you and your customers will be smiling right through to the New Year.