Daysleeper Or Night Owl…Can You Run A 24/7 Business From Home?

Collaborative post – may contain affiliate links

When you are running a business from the comfort of your home office, the temptation can be to put 110% into your business 110% of the time. And while the demand for 24/7 services is very much part and parcel of the world we live in, is it realistic for you to take on this mammoth task when it’s just you?

How Can You Cope?

The fact is if you are running a business where you have contact with customers 24 hours a day, seven days a week and you fully intend to embody this approach, it’s impossible for you to keep up this pretense. While at the very beginning, you can feel stretched to your limits, once the business gains traction, you can begin to outsource certain tasks to freelancers. This is a very precarious path, especially if you are looking to make the most of talent across the world to communicate your multicultural approach to customer service. Because you may be lacking in finances, you have to make the most of the talent you can afford, such as via freelancer websites. While this approach can be effective, you need to be aware, especially when communicating yourself, that the language barrier doesn’t cause issues not just in relation to the people who hire, but the customers also. To make things a bit smoother, you may want to utilize a translation service. Many organizations, such as Lighthouse Translations, can work with you to communicate your tone of voice that doesn’t make it seem like your work has been fed into google translate! Although this can be a very tempting option in which to cut corners, you are going to, very likely, come across as amateurish.

Why Organization Is The Key

It is a very difficult thing to get right, because you are, in essence, spreading yourself over so many different time zones. If you are at the point where it’s just you, you have to have your processes as tightly wound as possible. Make the most of calendar programs, but also, when it comes to the marketing, there are so many social media tools that could help to keep your business advertising ticking over. Hootsuite is one of the most common examples. Rest assured, if you don’t have everything nailed down with spikes, you won’t keep on top of everything.

You Have To Set A Limit

And if you are making the most of freelancers, and outsourcing certain processes to make life easier for you, but you still find you are struggling with the weight of the work, it’s time to set a limit, for the benefit of your frame of mind. It’s unhealthy to answer emails at 3 in the morning, no matter how much time you think you’ll save yourself in the day. By setting yourself a strict working regime you can get that work-life balance down.

Make no bones about it, a 24/7 business requires a 24/7 mindset. And it’s impossible for you to think that you can do it all by yourself. No matter how little you have in the way of finances, you still need to make the most of the right talent, so your business can spread itself across different time zones.

How to S.C.A.L.E. your Business

Coming up with a business idea is easy, executing it is hard.

There’s a big difference between “doing what you love” and creating a business that makes money.

Sure, you should choose something you have a vested interest in, but you need a sales/marketing strategy to go along with it before you launch.

built to sell, scale your business, automate systems, delegate tasks, lifestyle entrepreneur, shark tank, investor, angel fund

For example, I love coaching, but that alone is NOT going to pay the bills. I evaluate different opportunities now based on the income potential. Is my motivation to be filthy rich? No. But I want to provide for my family and have my business ventures support my lifestyle. So here is an acronym to help you judge your next idea against:

Sell your strengths – Do what you know and are great at. Don’t try to do everything well. That only disrupts your focus and dilutes your efforts. Figure out what you’re best at and stick there.

Collaborate – Nothing great is accomplished alone. The bigger the dream, the more help you’ll need. Network like your life depends on it. Offer value to others, but don’t keep “score.” Say yes to most partnerships at first. Learn from others who have done it before.

Automate – Figure out how to get yourself out of your business. That means aim to put it on auto-pilot and let it run itself. Most people’e egos won’t let them NOT micromanage, but if you truly want something to grow, you have to give up full control. It doesn’t mean you won’t be involved, but it does mean you won’t be involved in every little detail anymore. Trust good people and systems to do what you can’t.

Lifestyle – Your business doesn’t need to be your life, unless you want it to be. Have your business support your lifestyle, not the other way around. If you plan that way, you’ll have a life and the time to spend it the way you want. That’s the best part about being a lifestyle entrepreneur: the freedom and flexibility of schedule.

Efficiency – Time is the currency that is given equally to all. Use it wisely. Along with selling your strengths, collaborating and automating you want to spend your time and effort on what gives you the best ROI. Being busy for busy’s sake is just plain dumb. A rocking chair makes a lot of movement, but doesn’t go anywhere. As someone who is obsessed with efficiency, work smarter, not harder.

If you measure your business effort against S.C.A.L.E., you should be able to select a project that is both worthwhile and profitable. I hope this is helpful and I’d love to hear what you’re working on. Please comment below!