Author: Scott Asai

Helping people develop their leadership skills to advance in their career

How To Establish Yourself As An Interior Designer

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There’s much to love about being an interior designer. It’s creative, it’s technical, it’s challenging. You’ll be taking an existing space and transforming it into something beautiful and inspiring, all within the perimeters set by the client. If you know that you’ve got a good eye for this kind of thing, then you’d love to make it your career choice. However, we’d be lying if we said that it was an easy job to find success in. It’s a cool profession, and that means that it’s in high demand. There are things you can do to increase your chances of success, however. We take a look at a few tried and tested tips below.

Know Your Target 

We can talk about interior design as a broad concept, but when it comes to establishing yourself and finding work, you’ll need to get a little more specific. There’s a big difference between designing the inside of someone’s home and designing a hotel or office space. As such, you’ll want to figure out who you’re targeting when you get your business up and running. You’re not going to grab everyone that needs design services. Pick a type of work that you like, and pursue that type of design. It’s about specializing.

Build Your Portfolio

You’re not going to walk into a career in interior design without first putting some work in. In the early days, you’ll need to spend a lot of time building your portfolio. It’s unlikely that anyone will hire you at your full asking price if you have no work to show them! You might not like to hear this, but it’s sometimes recommended that you work for a cut price, or even for free. That’ll give you the chance to get some experience under your belt. In a relatively short amount of time, you could have a decent portfolio that showcases your outstanding work. 

Get Marketing

As we said earlier, competition for interior design jobs can be tough. If you’re going to enter a cool profession, then that’s something that you’ll just have to accept! As such, you’ll need to find ways to stand out from the crowd. Developing a signature style will help, but a huge chunk of the task will be simply getting your work in front of an audience. For this, you’ll need to engage in marketing campaigns that are specifically tailored for interior designers, so get more details at jlewebdesign.com, and begin your campaign. The more people you’re able to reach, the better the odds of you finding long-term success will be. It’s also important to remember that your social media channels will play a role in your success too — be sure to have a presence on the more visual websites, such as Instagram and Pinterest. 

Get the Look 

Finally, you’ll want to get the look of an interior designer. Your appearance will play an important role in how you’re viewed. A well-dressed, presentable interior designer will be taken more seriously than one that doesn’t look the part.

5 Essential Components in Every Productive Workplace

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When you run your own business, time is money. And you can only hope to be profitable if you squeeze the potential out of every single minute your doors are open. That’s why you’ve worked hard to assemble an all-star team of smart, dynamic, imaginative and highly motivated employees. But even the best of us can find that our productivity flags when we have to work in an environment that’s not conducive to productivity. Whatever the nature of your startup, your workspace plays a vital role in getting the best out of your team all day, every day.

With that in mind, here are some essential productivity-boosting components that you’ll find in all optimal workplaces…

Natural light

Harvard Business Review calls natural light “the ultimate office perk” and there’s no denying the effect it can have both on productivity and employee morale. When we have access to natural light it affects our mood much more positively than yellow or fluorescent artificial light. What’s more, natural light means a view. And when we can see trees, grass and plants it helps us to feel calmer, more focused and happier making us more productive. 

Healthy food

You wouldn’t expect your car to run on cooking fat. You wouldn’t try and charge your phone by leaving it in direct sunlight. Yet too many of us think that we can get the best out of our employees by putting the wrong fuel in their bodies. 

So many workplace vending machines are chock full of high-calorie, low-nutrient processed foods. Serve your employees something fresh and loaded with nutrients. Think “more plants, less of everything else” and you can’t go far wrong. Here are some of the best foods for sustained productivity.

Cleanliness 

It’s not impossible to be consistently productive in a workplace that is dirty, cluttered and untidy, but it’s certainly challenging. Thus, any steps you take to make your workplace easier to clean is a bonus. From equipping employees with desk tidies to laying down easy to clean epoxy floor coatings and getting your AC unit serviced regularly, it’s up to you to sustain a clean and tidy working environment.

Cleanliness not only helps the mind to stay focused, it also reduces the chance of employee absenteeism due to the illnesses that can develop in unclean working environments. 

Efficient storage

When employees struggle to gain access to the equipment they need it can slow them down significantly. We’ve all known that mad dash from office to cupboard to the boss’ office just to try and find a single ball point pen that works. Invest in efficient storage solutions and make sure everything is clearly labelled so that employees always have access to whatever they need to do their jobs well. 

Plants

Finally, who could forget the natural mood boosting power of plants? Plants help to bring the outdoors indoors. They oxygenate your workspace and lend not just aesthetic beauty but a feeling of peace and calm. Here are a list of some of the most effective productivity boosting plants that deserve a space in your business.

Is It Past Time You Implemented Times New Roman Into Your ECommerce Efforts?

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Every eCommerce company on the planet knows that website design and content matter. This is old news that’s appeared in nearly every piece of business advice for the past five years or more. But, while you’re distracted taking care of text alignments and describing your products in fewer words, one key aspect of design may still be falling by your wayside.

As you might be able to guess from the title we are, of course, talking about website fonts. While an outsourced design company will call you out here in seconds, your in-house efforts may be fully convinced that Comic Sans or some other outlandish ‘trendy’ font is the best thing for appealing to your millennial audience.

But guess what? Times New Roman and its straight-laced counterparts are and always have been go-to fonts for professional purposes, and implementing them on your website could be the missing key for appealing to the broadest audiences. 

If you aren’t convinced, keep reading to find out why your funky fonts might not be pulling conversions the way you expect. 

Customers are struggling to understand your products

Some fonts are just outright impossible to understand. That bubbly typeface may look the part, but remember that design is predominantly about conveying information. If people are clicking off your site in seconds or failing to convert despite initial interest, there’s a significant risk that they don’t understand your font, and thus your products. By instead turning to a more traditional font option, you can guarantee that everyone who comes to your site can read the product descriptions you took so long perfecting. 

You’re falling foul of compliance

Surprising as it may seem, difficult to read fonts could also leave your site short of compliance. That’s because ADA site compliance dictates that every website is accessible, even to individuals with sight issues. Ultimately, alt-text and even audio descriptions are key here, but font plays a part. If you don’t use readable fonts that everyone can grasp, you aren’t an inclusive provider. As well as limiting your audience, this could see you facing legal action if a court deems it as discrimination. 

You’re struggling to maintain professionalism

There are a whole host of reasons why companies struggle to reach the levels of professionalism they’re aiming towards, but believe us when we say that a ‘fun’ website font can most definitely be one of them. After all, how can customers take you seriously when you’re using comic typefaces or bubbly text choices? As much as you think it looks ‘cool,’ there’s more chance that these additions make your site look like a five-year-old designed it. By comparison, straightforward fonts like Times New Roman are crisp, clean-cut, and, ultimately, professional at all times.

Turning to more traditional fonts can sometimes feel like stepping away from your funky brand image, but trust us when we say that this is always a step in the right direction. It should undoubtedly see business soaring in a way that it merely hasn’t until now.

Minimizing Risks For Your New Business

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It has never been easy to manage a successful business, but today’s startups face a raft of new challenges. Setting up a new venture is a risky step, and there are obstacles lurking around every corner. The good news is that being aware of potential risks and taking steps to protect your business can make all the difference. Here are some of the most pressing hurdles to think about and some tips to help you keep your business afloat. 

Feedback and reviews: protecting your reputation

Today, customers don’t just expect to buy a high-quality product. They’re also concerned about service and experience. As a business owner, it has never been more crucial to impress clients and to go all-out to ensure every individual receives first-class service. Reviews and comments can go viral in a matter of seconds, and even the smallest business can make the headlines for the wrong reasons. Word of mouth has always been an important and influential marketing ploy, but with social media and Internet sites dedicated to reviews, other people’s opinions count for everything. If you receive a bad review or a negative comment, contact the individual in question and discuss the matter with them. If you made a mistake or you let that customer down, you can take steps to rebuild the relationship and limit the damage by offering an explanation, issuing an apology and providing some form of compensation.

Cybersecurity: reducing the risk of cybercrime

Cybercrime is one of the most dangerous threats to modern businesses. We often see high-profile breaches and attacks in the media, but all companies are vulnerable without the right security measures in place. If you’re preparing to launch a new venture, it’s crucial to make sure that your systems, networks and devices are protected and that you employ measures to shield sensitive data and files. Embracing innovations like remote browser isolation and providing your staff with training and access to password-protected networks can help to reduce the threat and ensure your reputation remains intact.

Legal issues: being aware of your responsibilities

When you establish a new business, there’s a huge amount of jobs to tick off the list to even get off the ground. One aspect you should never overlook is the legalities of running a company. If you employ people, for example, you should be aware of your responsibilities in terms of employee rights and contracts. You’ll also need to work with legal experts to protect your intellectual property and make sure you have a thorough understanding of the structure of the business and how ownership works. Your company should be registered and everything you do should comply with the relevant laws and guidelines.

Launching a business is a difficult task, which involves spinning multiple plates and swerving hurdles and bumps in the road. You can’t avoid every crisis or avert every issue, but it is wise to be wary of common threats and to have procedures, policies and plans in place to protect your venture as best you can.

What Kind Of Career Can A Biology Degree Lead To?

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Have an interest in all things organic? If you have a bachelor’s degree in biology, then you have the building blocks of a very challenging and perhaps lucrative career. Here, we’re going to look at some of the options, from research to healthcare and beyond.

A career in healthcare

If you feel like you’re not quite done with your education just yet, then you could consider moving from a bachelor’s degree in biology to medical school. Becoming a doctor requires a lot of study, more than just about any of the other options here, but it is also one of the easier careers here to start making a good wage in. Plus, there are plenty of options for specialization, meaning a lot of room for further growth as your career goes on.

Become a research technician

Find that you love the lab, as well as the skills and techniques that go into academic and collaborative research? There are plenty of organizations and companies looking for good biological research technicians. You could be helping with clinical trials or carrying out the latest cancer drug treatments with a transgenic mouse. A lot of companies work with research technicians, from government agencies to medical schools, not to mention private businesses within the pharmaceutical and biotechnological industries. Research assistants tend not to make too much, but the highest earners can make salaries of over $70k.

Working in education

You don’t have to be applying your biology knowledge in the field to make a career out of it. A lot of people who get into the sciences find that their enthusiasm might lie with helping others get into those same sciences. You will need additional teaching qualification, but you could end up working in a classroom, lecture hall, or lab, helping young people get the skills they need for their own careers in the sciences. A career in education doesn’t always have to mean being in school, however, as museums have need of scientific experts, too.

Selling in the medical and pharmaceutical fields

If you want a career that offers plenty of room to become lucrative and you have a keen mind for business as well as biology, then selling pharmaceutical and medical products could be the right path for you. This career demands a strong knowledge of the products you’re selling as well as chemistry, anatomy, and physiology. This career usually involves selling products and drugs to doctors, practices, and medical boards, not patients themselves. If you have strong interpersonal and communication skills, then you could work your way up to make salaries that are in the six figures.

Biology is a very wide field of science, with plenty of opportunities for a career in it beyond what was just mentioned here. Scientific knowledge and experience of the scientific method can be applied in fields outside of the sciences, as well. For instance, many who spend their education in a lab can find a career behind a keyboard as a financial or data analyst. It’s all about learning where you want to apply those skills.

3 Sure Fire Ways To Protect Your Business Assets

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As a new business, you might feel overwhelmed by the sheer volume of tasks to do before you launch. The majority of these will be reliant on your finances. Funding is a critical factor in the success of your new venture, so it makes sense that this will take up much of your time. However, equally important is the data and assets that your new business produces. If this falls into the wrong hands, you could be left with a massive infrastructure failure as well as compromised confidential data. Instead, you need to construct a policy that will help your startup to hit the ground running with all data and information protected. Take a look at these simple ways to protect your business assets.

Training

If you have a new team of staff it’s crucial that they are aware of the importance of being safe and secure online. All too often, a piece of malware or adware will be unleashed onto your network because a member of your team has opened a dodgy looking email attachment. Don’t just pay lip service to training and actually get some pros in to highlight simple strategies that all of your staff can take to prevent human error causing cybersecurity threats. Ensure that your staff understand the importance of changing their passwords regularly. Make sure that they only ever access the most confidential data in the office rather than over an unsecured network at their favorite coffee shop. And always have a process for reporting online incidents that all staff should be aware of.

Paper

Most office based businesses try to be a little greener nowadays. The need for document hard copies is diminishing, although you may still need master copies for your filing cabinet. Any documents that you do need to print off need to be disposed of in a secure way. If these documents have customer addresses or financial details on them, you cannot simply send them out to recycle as they are. They could easily slip into the wrong hands. Instead, consider utilizing a company that specializes in paper shredding services. These companies will have pricing plans to help with your ongoing shredding needs, meaning that you never have to worry about the integrity of your asset protection measures.

Cybersecurity

Most threats are of a cyber nature. In the twenty first century, hackers and rogue nation states have become adept at causing chaos for even the largest companies in the world. Although your venture may be much more modest, you could still fall victim to a ransomware attack. Ensure that you have a strong anti-virus software on your network, that you utilize cloud storage and that you back up your systems regularly. Should the worst happen and you find yourself tackling a piece of ransomware, you can still trade and carry on because you have backed up data.

As a new business, you will be nervous and excited about what lies ahead. Follow this guide and ensure that you protect your business assets.

10 Recession-Proof Startup Ideas

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When it comes to starting a new business, you will no doubt want to choose an industry or niche that has the best possible chance of making a profit. While most business ideas fall under that category, one thing that entrepreneurs don’t always consider is the economy. What happens when there’s a new economic recession? Will your new business survive and make it to the other end unscathed, or will it crash and burn?

As you can appreciate, few people want to have a business that will fail during the first sign of economic doom and gloom. So, with that in mind, if you’re thinking of starting a new business venture soon, take a look at these ten recession-proof startup ideas for some inspiration:

1. Accounting Services

There is no denying that service industry businesses are less likely to fail during an economic downturn. One such example is accounting services. If you’ve got previous experience of working for an accountancy firm, and you hold some relevant degrees and qualifications, an accounting services startup business is a great idea.

Why does such a business niche make sense? The answer is simple: most businesses need a professional to manage their accounting and file the right returns with their local or regional tax offices!

2. Construction Products

Did you know that even during a recession, the construction industry is still turning a profit? That’s because there will always be a need for new homes, commercial and industrial premises. Plus, there’s always a demand for property renovations and refits. As you might imagine, such service companies rely on building construction products to facilitate the development of new properties or the improvement of existing ones.

So, why should you set up a business supplying those firms with the raw materials and tools they need to get their projects completed? You’ll never have any “quiet” periods because you are supplying essential products.

3. Bulk Food Wholesaler

When people need to purchase groceries, they will usually do so at their local supermarket. But, when those supermarkets or similar businesses need some stock to fill their shelves, they will often buy from a food wholesaler. As a bulk food wholesaler, your business will help to supply those other businesses with the food products they need for retail consumers.

It won’t just be local and regional stores that will buy their food products in bulk from you. Other businesses and organizations will also do that to keep food available for cafes, event catering, and food market stalls, to name a few examples.

4. Debt Collection Agency

Do you have previous experience in a credit control environment? If so, another example of a recession-proof startup idea is a debt collection agency. As the name suggests, their job is to work on behalf of their clients (other businesses) that are owed money from their customers.

There are many reasons why customers may not pay their bills on time (or even at all). As a debt collection agency, part of your job description is to be a detective and find those customers and request payment for your clients.

5. Auto Shop

Even amid a recession, individuals and businesses still need to have their vehicles maintained. As most people don’t have the skill or inclination to service and repair their cars and trucks, they’ll pay an auto shop to do the work for them.

To start an auto shop, it makes sense to lease an industrial unit that offers plenty of space for vehicle storage and repair. You will, of course, need to invest in the tools and equipment to work on each customer’s vehicle. But, those costs will soon get recovered – even when there is a dire economic outlook in the country.

6. Virtual Assistant

Are you looking for a recession-proof startup business idea that you can run from home? If so, a perfect idea for you is a virtual assistant business! In a nutshell, you would remotely provide business support services to your clients. Examples of the types of services you could offer include call answering, mail scanning, and forwarding, data entry, and even marketing.

You can provide administrative support to individuals like CEOs, entrepreneurs, or even for whole businesses. What’s more, you can work with more than one client simultaneously so that you’ve never got any unpaid idle time.

7. Virtual Tutor

Another startup business niche you can do remotely is virtual tuition. Put simply, a virtual tutor is someone that provides tuition services to students via video conferencing software such as Skype or Facebook Messenger. You can also offer your services via email, text message, and social media.

It’s a brilliant recession-proof business startup idea for those with a strong educational background. What’s more, it gives you flexibility in that you can fit your work around your lifestyle.

8. Security

The sad truth about today’s society is that crime is always prevalent, even in areas where people might consider low or even no-crime zones. As such, individuals, established businesses and organizations wish to take steps to protect their properties and assets. One excellent way to solve that problem is by hiring private security contractors.

As a security company, you’ll provide the resources to help secure the properties and tangible assets your clients expect you to protect. There will always be a need for private security contractors, especially in tough economic times where people, through sheer desperation, turn to a life of crime to pay their bills.

9. Thrift Store

Most individuals, both in deprived areas and otherwise, are always looking at ways to make their money stretch further. One way to do so is by browsing thrift stores for cheap secondhand goods like clothing, electronics, and children’s toys.

While some thrift stores are run by charities, others get operated by entrepreneurs that also seek to make a contribution to their local communities.

10. Website Design

Last, but not least, another work-from-home startup idea that is recession-proof is website design. One of the biggest advantages of such a business is you can target a global audience from the comfort of your home. Even if your home country is in the midst of a recession, you can target clients in more stable areas of the world for custom.

Good luck!

Career Development Ideas all Millennials Need to Know

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If you are looking to improve your career prospects, it is important to take action and be decisive. There are so many ways for Millennials to improve their approach to business these days, and 2020 is the perfect time to be able to achieve this. It is important to look at what you can do this year to help improve your career options, and this is something that you need to be getting on with right now. 

Make sure you focus on doing as much as possible to improve and enhance your experience, as well as making the most of the opportunities you have. Use these ideas to help you develop your career prospects this year, as well as allowing you to improve and enhance your existing career and business as well.

Become a Better Boss

Becoming a better leader is one of the most important things you can do to develop and further your career. There are a lot of factors that play a role in this, and it is something that plays a part in helping your company grow. You are going to need to do your best to find out about the best leadership skills and use them to try to improve your career. This is so important in so many ways, and it’s crucial that you get this right moving forward as a business owner.

Hire the Right People

Hiring the right people is one of the most important and essential moves you can take to improve your business. A company is only as good as the staff it employs, so it is important that you do what you can to try to get this right as much as possible. Think about the different elements that play a part in allowing you to bring the company more success and the people you hire play a major part in this. 

Increase Efficiency

Trying to improve efficiency is one of the best ways of being able to make the right career decisions moving forward. There are a lot of things you can do to achieve this, and it is important that you think about what it takes to improve your company’s efficiency moving forward, and this is so important to get right. Modern businesses should be looking to utilize things like batch printing in order to gain access to information is a faster and more efficient way, and this is something that you need to think about. 

Save Money

As Millennials know, taking care of your money has never been more important, and this applies strongly when it comes to your career. Investing in yourself is an important step in the process, but you also need to think about the best ways of being able to set money aside. Come up with ideas that are going to allow you to budget for the running of the business more effectively. 

As you might imagine, there are a lot of considerations for people looking to improve their business prospects. There have never been more career opportunities for Millennials than there are today, and it’s important to make the most of this. Make sure you do what you can to improve these ideas and try to make the most of your career right now.

What Should You Do Before Buying a Business?

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Buying a business can be a great way to get started in business without having to grow a company yourself. You get an existing company that already has all of the necessary elements in place, so you can get to work with running the business right away. If you’re thinking of buying a business, there are some things you might want to do.

Weigh Up the Pros and Cons

While there are many benefits to buying an existing business, there can also be a variety of disadvantages. It’s important that you know the good reasons for buying a business but also why you might need to be wary about doing so.

Understand the Process

You don’t want to start buying a business without understanding how it works. You need to know the practicalities and legalities so you understand the ins and outs of what buying a business entails. Having practical and legal help will ensure you get it right.

Know What You’re Getting

You need to know what exactly you’re buying, especially when making a purchase as large as an entire business. What are the physical assets that you will receive, as well as the intangible assets that will be included as part of the business.

Get Your Money’s Worth

When you’re putting your money on the line, you don’t want to spend more than you need to. You should get what you pay for, and ensure you’re buying something valuable. Understanding the value of the business you’re interested in is essential.


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Why Developers Need Career Coaching

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Across the board, career coaching has shown to have remarkable benefits for an individual’s career. The Institute of Coaching reports that over 70% of those who receive coaching see improvements in their work performance, communication skills, and relationships.

Executive and senior managers routinely get coaching from consultants hired to help them develop their leadership skills. CEOs including Bill Gates, Steve Jobs, and Eric Schmidt have all worked with career coaches to hone their communication, develop new concepts, and get feedback on their visions.

By working with a coach, developers and programmers can cultivate new skills, receive feedback on their career trajectory, and learn how to future-proof their resume. Coaching can take different forms: from informal coaching, like a coffee chat with experienced peers, to semi-formal mentoring or joining an organization/team that provides mentorship, to formally hiring are all valuable ways to get career feedback. Coaching is critical to freelance developers seeking to stay ahead of the competition. Here’s why every developer needs career coaching along the way.

Develop your soft skills

Tech and coding skills dominate LinkedIn’s 2019 list of skills on employers’ wishlists. Most developers have a relatively easy time finding work: in the job market, 90% of developers have at least part-time work. Very few developers are unemployed and actively seeking a new job. It’s a great position to be in, but it does mean competition for work at top companies will be steep. How can a developer stand out from the crowd?

Soft skills are among the most in-demand qualifications any employee can have, yet many developers and programmers ignore this area of professional development. LinkedIn’s list of most-needed skills includes creativity, persuasion, collaboration, adaptability and time management. These are things that can make a freelancer stand out to Silicon Valley CTOs and recruiters who view dozens of coding challenges for one open position.

“In general, people from the technology sector tend to focus on hard skills but are not as focused on the soft skills currently in high demand. Once an employer has figured out they have the hard-techy skills, what will make them stand out beyond that?” says one expert.

Coaching can help developers by simulating real-world projects that hone communication skills, teach candidates to use agile methodologies, and prepare to work in collaborative teams. Companies are seeking to hire: and you can command a better position in the job market by becoming a well-rounded candidate with more than one skillset.

Get guidance on your career path

Because there’s always a demand for developers, it’s easy to set your career on autopilot. When one opportunity ends, inevitably a few others pop up. A tech career coach can help freelance developers and tech professionals undergoing a transition navigate which opportunities are worthwhile.

“A tech career coach can help you figure out how you can get from working on small projects to large projects. They can assist you in planning which types of companies to work at in order to work on large-scale projects. If you are a freelancer, career coaching can help you design a plan to turn small opportunities into larger ones,” writes one software developer blog.

Get your questions about freelancing or consulting answered by someone with experience in the tech industry. A career coach can connect you with a larger network of professionals to help you proactively approach your career path.

Future-proof your skillset 

The tech industry is constantly evolving, and as AI, VR, and IoT trends grow, developers must add new skills to their arsenal. However, when you’re in the weeds of work every day, it can be hard to zoom out and predict what skills you will need to develop next.

One example? Take the growing demand for JavaScript. In 2018, reports Hackerrank, 73% of developers said they knew JavaScript. This number is a marked increase from 67% in 2017 – and it makes JavaScript 2018’s most well-known language.

However, students graduating from computer science programs aren’t learning JavaScript. Only 42% of student developers are learning JavaScript – it’s simply not taught at most universities. That means most developers are having to teach themselves JavaScript to stay competitive in the current job market.

Coaching can help flag discrepancies like this for developers seeking to future-proof their knowledge and skillsets. “Coaches can use assessments to identify strengths and weaknesses, both in terms of personality and skillsets. They can also help job seekers understand how a skill can be applied in a different way to a new job,” writes TechRepublic.
Coaches keep tabs on macro-trends in the tech world to tell you where you’re falling behind. Some tech coaches will also take it a step further and place a developer in a job. These coaches know IT recruiters and can help you study for the technical portion of an interview. Developers can take advantage of coaching to stay competitive in the job market, grow their soft skills, and ensure the longevity of their professional status.