Don’t Call Me A Life Coach

Back in 2007 when I started my business I got certified as a Life Coach.

Although there are always personal conversations I have with clients, I’ve never marketed myself this way.

What is a Life Coach? 

Is that someone who is going to tell me how to live my life?

If that’s so I don’t want to talk to him/her…

Life Coaching has becoming more acceptable and mainstream recently, but I’m not comfortable with that title.

It could be because of the certification I earned from iPEC. When I started as a coach I thought I needed to be certified to prove my credibility, but to this day no one has ever questioned me about it.

During my 6 month training, I only connected with a few people in my cohort and used less than 10% of the info they taught. In fact when people contact me via LinkedIn asking about iPEC I tell them it was a waste of money.

The only 2 people I’ve met with the title Life Coach at one point in their career that I respect are: Jenny Blake and David Vik. Yet both are thought leaders and entrepreneurs which is why I admire them.

My gripe is this: being labeled a Life Coach is vague and the imagery associated is fluffy.

When I worked with a coach nearly 15 years ago it was for his expertise in a specific niche. Great coaches are consultants who use coaching techniques.

See, coaching is not an answer to “what do you do?”

Rather it’s the “how you do it.”

For example I run an online test prep company now which I focus on the sales, support and customer service for. I contract tutors to work with students while I coach my team.

I’ve found over time that I can use coaching in whatever I am doing as a career. It defines my style, not my job title.

Don’t call me a Life Coach.

Retaining Millennials Is Expensive


How much? 150% – 250% of someone annual salary.

That means the ROI in providing workshops, training & coaching completely outweighs firing someone.

Sounds good, but you don’t have the time, energy (or desire) to deal with it?

Get some ideas here or bring this program to your company!

Winsight Episode 26: Leading the Current Generation

millennials, gen y, talent development and retention, entitled, startup generation, emotionally reactive



Millennials. A single word can conjure up varying descriptions and emotions. Some of the stereotypes about this generation are true, yet others are not. Instead of sitting here and complaining about the shortcomings of this group, I prefer to point out how to lead them effectively.

In this episode the following points will be discussed:

  • Why teaching isn’t about being the “best in your field
  • How body language is a warning sign for motivation
  • The two types of vision that need to align
  • What Baby Boomers and Millennials have in common

Does this change your thoughts on Millennials? What adjustments will you make dealing with Millennials going forward?

Winsight Episode 12: Why I Coach

coaching, mentor, team building, leadership, inspiring, leading others, heart of a coach, what is a life coach, how to become a coach



I first experienced coaching as a client over 10 years ago. I met my coach, Jay Hostetler at a conference where we were in a program evaluation meeting and he was the speaker. Jay shared what changes needed to be done in order to get us to the next level. Even though no one else in the meeting agreed with him, I thought he was spot on. After the meeting, I approached him and asked him more about what he did. We agreed to touch base on the phone within a week and our working relationship started there.

Understanding my story is at the center of why I became a coach. During this episode I’ll share how my experiences can help YOU make the right career decisions in the following ways:

  • How the relationship between confidence and momentum are crucial to success
  • What coaching actually does for you
  • What the best performers in every industry utilize daily
  • How looking at your past can clarify your future

What did you want to grow up to be when you were a kid? Share how your childhood dreams can influence your future professional ambitions below!

Winsight Episode 1: Introduction to the Winsight Podcast



So I’ve jumped on the podcast bandwagon after seeing the majority of the entrepreneurs that I follow regularly do them consistently with great results. I’m not a huge radio/music listener, but I see the benefits of audio learning.

In this introductory podcast I’ll cover:

  • How podcasts are a “passive” learning tool
  • Why I use sports analogies with my coaching clients
  • Why I don’t market myself as a Life Coach
  • Why flexibility and reinvention is key to your success

This is going to be a fun ride and I need your feedback and comments to tackle the subjects that matter most to you. Please leave your comments/suggestions about the podcast below and I’ll get back to you ASAP!

wincast podcast, growing forward, career coach, life coach, mental coach, santa monica yelp, lifestyle entrepreneur